Unit Learning Outcomes
The table below outlines the unit learning outcomes (ULOs) for this unit. Upon completion of this unit, students will be able to:
1 Explain contemporary organisational structures and design
2 Analyse contemporary people management practices
3 Discuss marketing practices in contemporary organisational settings
4 Explain ﬁnancial practices in contemporary organisational settings
5 Develop an integrated analysis of a contemporary organisation
Assessment 1 Essay question
Based on the detail provided about the company, analyse this business model and create your interpretation of its
current organisational design. Use relevant management and organisational theory to support your analysis and explain your reasoning as to why this company would structure its operations in this way. In your answer, include a
diagram of your organisational structure.
Assessment 2 Essay question
Based on your analysis of this business model describe the value proposition of this company and using your understanding of its current organisational design explain how this company promotes the value of its business model to its internal and external stakeholders. Use relevant management and organisational theory to explain your reasoning and demonstrate how the key aspects of each dimension (structure, people management, marketing, ﬁnancial management) and their interactions support this value proposition.
The contemporary organisation is the concept where the organisation is design according to the team structure than the matrix structure, boundaryless organisation as well as the learning organisation. With the development of the business process, the use of the contemporary concept in the organisation regarding the structure and the working function allows the business to provide their best within the field. To understand the contemporary organisation the business process of Angus Dairy Co is being considered. The organisation has 3000 farmer members along with the 2000 permanent workers and 500 casual workers. The purpose of this paper is to provide an effective view of the value proposition of the firm by understanding the business model utilised by the organisation. The paper will also discuss regarding the organisational design that helps to promote the value of the business to the stakeholders of the firm. The paper will also discuss regarding the structure, marketing, people and financial management along with their interaction in the support of the value proposition within the business. The paper helps to understand the need for a value proposition for the business within the market and also the impact of business model and the organisational structure to enhance their value.
The value proposition of the firm is one of the vital aspects that refer to the business or the marketing statement which the company generally use to summarize the concept regarding the need of consumers for buying the product or the services. The statement of the value proposition effectively convince the customers for getting the particular product from the firm. This statement is generally utilised by the firm to target the consumers who will have the most benefits from using the product of the firm (Bocken, Short, Rana, and Evans, 2014). A successful value proposition of the firm allows the business to develop their market within the field and also this effectively helps the business for providing the effective service within the market. In general, it can be seen that the value proposition of the company follows different formats and it is one of the most unique processes to the firm as well as to the customers. A suitable value proposition of the firm allows the business to develop their market and also maintain the potential competitive edge for the business (Hartmann, Zaki, Feldmann, and Neely, 2016). In the case of Angus Dairy Co, the company follows a diverse business model for the betterment of the firm. The business process of Angus Dairy Co clearly shows that the firm provides more priority towards the customer needs for maintaining their market position. The organisation deal within the dairy industry and they provide fresh products in the market. For the dairy product industry, it is essential to have a suitable value proposition for the betterment of the firm.
The firm maintains their value proposition with the effective and the excellent skill in the numerous aspects of the dairy products. The process that the organisation utilises for the development of the best quality dairy product within the field is the pasture then the forage production (Frow et al., 2014). The organisation Angus Dairy Co is having the wide range of products within both the local as well as the international market. The organisation provides the products like white milk then the flavoured milk, cheese, cream, custard, butter, and yoghurt. The primary concept of the firm in term of their value proposition is to provide the best quality of product to the customers by maintaining the health and safety of the people. One of the vital aspects of the firm in term of their value proposition is that they really respond to the need and the demand of the customers (Wirtz, Pistoia, Ullrich, and Göttel, 2016). It can be seen that the firm eventually provide the product with low salt level than with the added ingredients like the Omega-3 fatty acid for good health according to the demand of the customers. The firm Angus Dairy Co provides the most effective and the suitable product for the customers by understanding their need and their demand of product within the market. The business model of the firm from their value proposition can be considered as the modern franchise where the organisation looks for the betterment of the customers’ relationship with the firm by providing the product according to their needs.
The organisation Angus Dairy Co have the most effective and suitable process for the promotion of their value to the internal as well as the external stakeholders of the firm. This process is highly essential for maintain the organisational activity and also the production and the performance level of the firm. Stakeholders are the vital aspect of the firm as they are directly or indirectly involved with the business process of the firm (Spieth, Schneckenberg, and Ricart, 2014). The stakeholders of the firm are considered to be the staff members than the investors, suppliers, customers and so on. Promotion of the value of business model allows the firm to understand their working function and their position within the market. The organisation is having 2000 full-time workers and 500 casual workers and numerous customers and also have the 3000 farm members. The ways of promotion of the business model value of the firm are by the way of word of mouth from the customers and also performing the advertisement within the market (Carayannis, Sindakis, and Walter, 2015). The process of word of mouth eventually helps the firm to spread the awareness regarding their value and their product definition by the stakeholders. This is one of the effective processes because in this situation the stakeholders itself promote the organisational product and the service. In the case of Angus Dairy Co, the service and products are so valuable that word of mouth is considered to be a valuable process for the firm.
The organisation can effectively incorporate the value within the sales process of the firm to promote their value of the business model. This is one of the vital processes where the customers are getting aware of the products and the value proposition of the firm (Enya, Pillay, and Dempsey, 2018). For example; the organisation provides milk product to the customers according to their demand this can be effectively promoted within the market through the help of the sales process. It will enable the customers for gathering effective information regarding the business of Angus Dairy Co. Incorporating the organisational value within the hiring process is considered as another method for the promotion of the business model value. In this way, the organisation can share their information with the people they are hiring so that they have the ability to provide the best product for the customers (Michael, and Popov, 2016). The entire process of promotion of the business model value depends on the organisational activity and the response of customers for the product and the service. The organisation Angus Dairy Co have provided their promotion of the value to the outsourcers which effectively help the business to get the professional process of promotion in the market. For the dairy farm organisation, the most valuable way is to provide an effective understanding of the products to both the internal as well as the external stakeholders of the firm. Angus Dairy Co is the manufactures of a wide range of dairy products for the customers of local as well as the international level. Therefore, promoting the value is the essential aspect of the firm within the market.
The organisation Angus Dairy Co maintain the modern or the contemporary organisation theory for performing their activity within the field. It is the fact that this theory provides the conceptual analytical base to the firm and also it has the reliance on the empirical research data. It is the fact that the firm needs to develop their business process efficiency within the field. The organisational structure effectively helps the firm to provide the best and the most suitable working function within the market (Sylvestre, and Wright, 2015). According to the modern organisational theory it can be seen that organisational structure has allowed the business regarding the development of the activity. A suitable and effective organisational structure support the formation of an effective value proposition within the market. The contingency approach of the modern organisational theory effectively shows that the structure within the firm is suitable only if it is particularly made for the organisation (Skålén, Gummerus, von Koskull, and Magnusson, 2015). In the process of organisational structure, the process of people management is also involved where the firm needs to manage their employees effective for delivering valuable service and products to the customers. Human resource management or the people management help to maintain the relationship of the customers along with the firm.
People management within the organisation help the firm to define the area of responsibilities for the staff members on the basis of their talent then education, training as well as regarding the support base. Angus Dairy Co maintains their people with the most suitable process where they effectively allow the staff members to provide their views for the betterment of the product and service within the market. The concept of marketing in the modern organisational theory help to understand that with time the process has been evolved within the market (Vomberg, Homburg, and Bornemann, 2015). In the present day, people have become more social than before. The organisation has outsourced for their marketing, advertisement, and their promotional activity to gain the best result from the process. Marketing effectively allows the firm to increase the brand awareness and also to develop the business process within the market (Sparrow, and Makram, 2015). According to the modern organisational theory, marketing allows the business to develop within the field by increasing brand awareness among the people and also by developing various factors within the firm. The value proposition is also considered as the marketing statement which the organisation effectively use to summarize the need of the consumers for buying the dairy product.
Financial management within the firm is the activity that helps in the planning the organising, controlling as well as monitoring the financial resources of the firm. In the value proposition of the organisation financial management play a vital role to support the development of the process. It can be seen that with the support of this process the organisation can maintain their profit ratio and also they can effectively invest for the development of the product (Skålén, Gummerus, von Koskull, and Magnusson, 2015). The financial activity of Angus Dairy Co shows that they have the possibility of growing activity within the market. In the process of developing the value proposition of the firm the support of marketing then the financial management, people management and also the organisational structure is essential for the development of the organisational value within the field (Vomberg, Homburg, and Bornemann, 2015). This is highly effective for maintaining the organisational position and for that the business could enhance their productivity and their working function within the market. The primary factor in term of the organisational activity in the contemporary world deal with the numerous activity for the increment of the process within the field.
The paper concludes that the value proposition of the firm is the essential factor for the development of competitive position within the field. The value proposition provides the unique concept of the business that helps to attract the customers and also help in the selling of the product. From the analysis of the value proposition of the firm Angus Dairy Co, it is evaluated that the organisation provides their first priority to the customers by fulfilling the need and the demand of the consumers. It is highly essential for the business to develop their working function within the field and also for the enhancement of the valuable process. The paper also concludes that the organisation has the value proposition which effectively helps them to enhance their consumer market and their effective process within the field. The organisation eventually provides the product according to the demand of the consumers which help to enhance the value of the firm within the market. This system effectively increases the brand image of the firm because it attracts numerous customers within the field. The marketing, structure, people management and the financial management of the firm also have the vital aspect regarding the development of value proposition of the business within the market.