Unit 6.5 Strategic Marketing
Level 6 15 Credits
You are employed by a specialist marketing consultancy business, ‘Total Marketing Solutions’ (TMS), that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit additional business, you have been asked to put together information for prospective clients that outlines:
Create an information pack for prospective new clients that outlines the principles of strategic marketing.Your pack must cover the following topics:
Your pack should demonstrate an understanding of the connection between strategic corporate and strategic marketing decisions and choices. You should:
A range of potential new clients have expressed an interest in working with TMS based on the information pack you provided. They would like some further information to understand how strategic marketing analysis may be carried out.
You have been asked to design a short training session for prospective clients, to develop their understanding of strategic marketing analysis. Your session must cover the following topics:
You will need to produce your notes for the training session and have appropriate hand-outs for the clients detailing the topics covered.
Following your training session, a new client has decided to work with TMS to develop their marketing strategy.They have asked to work with you to explore how marketing strategies can be used to give them greater competitive advantage. Your task is to create a report which:
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