BHO1171 Macro Environmental Analysis of Marketing Plan of Dr Muscle Assessment 1 Answer
MACRO ENVIRONMENTAL ANALYSIS OF MARKETING PLAN OF Dr. MUSCLE
Macro Environmental analysis of Australia
|Political||The constitutional effect can be seen in the political structure of this country (Newshub, 2017)|
The world trade organization is situated in this county.
This country is a Commonwealth member country
|Economic||The rate of GDP growth in Australia in 2017 is 2.4% (OECD, 2018)|
This country a higher level of the business tax rate which is 27.5% (PWC, 2018)
This country has imported near about 3,10,73,49,00,000.00 dollars product from different countries of the world (OECD, 2018)
|Social||The population of this country is nominal which is 22.9 million (Workman, 2018)|
Australia is a multiracial nation
|Technological||Australia is a technologically advanced nation |
Projection states that in 2019 this country will increase the rate of technologically purchase near about 4%. (OECD, 2018)
|Environmental||Australia is a driest colonized country in the world|
This country has an exclusive geographical nature
|Legal||The Australian government has enacted The Fair Work Act 2009 for increasing transparency of business (Newshub, 2017)|
The Commonwealth government also governs the authenticity of database maintenance with privacy legislation.
Table 1: PESTLE analysis of Australia
(Source: Becherer and Helms, 2016)
Effects of macro environmental factors on Dr. Muscle marketing plan
Dr. Muscle can be considered as an innovative marketing plan, which will provide its customers’ benefits related to physical workout by segregating the time schedule, and including a proper diet chart by considering the intervention of the AI (Artificial Intelligence) based virtual assistance. This virtual assistance will provide the customer's health benefits by analyzing the data related to the workout progress of users.
Australia is a commonwealthcountry Australia is politically attached to other members of Commonwealth nations. This can help to promote this marketing plan associated with Dr. Muscle in other nations (Becherer and Helms, 2016). On the other hand, since the world trade organization is situated in Australia this will help to merchandise Dr. Muscle application throughout the world.
Continuity in the GDP growth rate of Australia can be considered as beneficial for the marketing plan of Dr. Muscle since this will provide a financial advantage in the promotion of this mobile application and its payable services. High business tax rate of Australia will make a negative impact on promotional activities of payable features of Dr. Muscle.
Australia is a multiracial country and due to this reason, people having different cultural background live in this nation, which can help to increase the effectiveness of market survey for determining the features of Dr. Muscle by which the customer satisfaction can be enhanced (Feimi et al. 2016). On the contrary, since the population of this country is limited this will make a negative impact on the market popularity of this product in Australia.
Fast technological growth of Australia can help to increase the features in future in these software products, which in turn can help to elevate the level of marketing operation, associated with the Dr. Muscle (Dvorský et al. 2017).
Geographical diversity of this country attracts many tourists in this nation, which can be used as the promotional advantage for merchandising Dr. Muscle in other countries.
Data privacy regulation of Australian government and The Fair Work Act 2009 will help to elevate the transparency of this marketing plan associated with the promotion of Dr. Muscle in the market (Becherer and Helms, 2016). This, in turn, will increase the satisfaction level of customers.