|Unit||BIAE2003 Innovation and Creativity|
|Assessment Type||Group (2,000 words)|
|Assessment Name||Group Report|
|Alignment with Unit and Course||Unit Learning Outcomes:|
ULO 1: Examine the concepts and theoretical frameworks underpinning creativity, innovation and critical thinking
ULO 2: Demonstrate understanding of the relationship between creative ideas and business innovation
ULO 4: Analyse the transferable skills and assets required for creative thinking in business.
ULO 5: Apply the process of creative thinking to solve business problems.
COMMUNICATION - The ability to communicate effectively, both orally and in writing, with a diverse range of audiences.
COLLABORATION - The ability to liaise, cooperate and work effectively with others. RESEARCH - The ability to conduct thorough, accurate and targeted research.
CRITICAL THINKING & PROBLEM SOLVING - The ability to address and solve problems creatively and in a structured and methodical way.
FLEXIBILITY - The ability to critically assess and evaluate
|Assessment Description||This assessment is a group assessment. Students will write a report to apply their learning of various theoretical frameworks related to innovation and creativity and reflect the use of the theory in generating ideas for business innovation and problem solving. The students are required to analyse the transferable skills and assets required for creative thinking in business.|
Identify a popular for its innovation and creativity, that you are familiar with and do the following:
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