|ASSESSMENT BRIEF 2A|
|Subject Code and Title||BIZ101: Business Communications|
|Assessment||Report Outline and Source Analysis|
|Length||1000 words (+/- 10%)|
|Learning Outcomes||This assessment addresses the following subject learning outcomes:|
|Total Marks||100 marks|
Assessments 2 and 3 for this subject relate to the task of implementing a digital communication strategy in an actual organization to solve a communication problem. Choose one of the topics below as the focus for your assignments:
Instructions for the Report Outline and Resource Analysis.
The Report Outline is a plan of the report you will write for Assessment 2B. The report outline tells the reader what to expect from the different sections of a report.
The Resource Analysis as the body of the report is to include two academic and two non-academic resources that relate to your chosen topic that will be useful for writing the Assessment 2B report. Apply the Five Tests of Reliability to each resource.
Structure of assessment 2A
Cover Page - Includes the assessment title, your chosen topic, student name and ID, subject name and code, lecturer’s name, submission date, word count. Be creative while making your cover page by including an image and a citation with your image which needs to be added to the reference list too.
Introduction – Explain the purpose of an introduction. What is the purpose of the report you will write in assessment task 2B? Provide context for the report you will write. It is expected that you write a brief introduction of the business and background on the organizational issue/s relating to internal communication. Describe the information you will include in the introduction of report 2B (don’t write it yet), your chosen topic, the intended audience (Who will read the report?) Include a scope statement (This report will discuss…).
Body - Is the main discussion where you are to include your resource analysis – two academic and two non- academic resources that relate to your chosen topic that will be useful for writing the Assessment 2B report. Two of the researched sources must be from reliable academic sources, such as academic journals.
The other two sources can come from media sites, books, online magazines, websites, YouTube videos, podcasts or TED Talks.
For each source, provide the following information separately:
Conclusion - Explain the purpose of a conclusion and what questions will be answered in the conclusion of the report (but don’t provide the answers yet – that is for assessment task 2B).
Recommendations – Explain the purpose of the recommendations section and what advice will be included (don’t write your recommendations yet). What is the purpose of making recommendations?
Reference List - Include references to all four sources using the APA referencing style and list in alphabetical order. References are not included in the word count.
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