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BSBMGT402 Implement operational plan: Assessment Answer

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Qualification: BSB42015 Certificate IV in Leadership and Management

BSBMGT402 Implement operational plan

Assessment

BSBMGT402 Implement operational plan

There are two assessments for this unit:

1. Written Questions

This assessment consists of nine (9) questions designed to assess your knowledge of BSBMGT402 Implement operational plan.  You must answer all questions correctly and in accordance with the instructions given. 

You should provide typed responses and may use various sources of information including textbooks, learning workbooks, other documents and the internet. You must list your sources. 

2. Project

This assessment consists of four (4) parts. You are required to complete all parts correctly and in accordance with the instructions given.  You are required to provide evidence by responding to tasks that will demonstrate your ability to meet the performance evidence criteria.   You are required to be observed demonstrating your skills in relation to:

  1. Implement operational plan
  2. Implement resource acquisition
  3. Monitor operational performance

You should provide typed responses and may use various sources of information including textbooks, learning workbooks, other documents and the internet. You must list your sources. 

There are also 5 practical assessments consisting of meetings, presentations and role plays. Details are within the project. Your assessor will advise you when these are to take place. In the role plays, your assessor or another employee of GBC will play the other role.

Your assessor will advise you when your assessments are due and make arrangements for the practical demonstrations to take place and ensure all necessary resources are available.

Assessment 1: Written Questions

Read the questions below and respond in writing with the most suitable answer. There are nine questions. You must complete them all. Most questions require short answers although some questions may require a more detailed response. You may use various sources of information including your workbook, internet and other documents. You must cite your sources. Your assessor will advise when this is due. 

Question  

Explain how an organisation’s vision and mission statements relate to the operational plan? (approx. 40 words)

Question  

Explain how the strategic plan relates to the operational plan? (approx. 150 words)

Question  

(a) Explain how policies and procedures can assist an organisation in achieving its operational plan. (approx. 50 words)

(b) Give two (2) examples of policies that may be relevant and explain how they could assist in achieving operational plan? (approx. 110 words)

Question  

Describe methods for problem solving in developing an operational plan? (approx. 80 words)

Question  

Explain what systems an organisation could use to monitor its performance? (approx. 150 words)

Question  

Explain how you could use key performance indicators to monitor operational performance? (approx. 100 words)

Question  

What are the main elements involved in monitoring performance to assess progress in achieving profit plans and targets? (approx. 30 words)

Question  

Explain how budget and actual financial information can be used by an to monitor profit performance? (approx. 200 words)

Question  

What are methods an organisation could employ to take prompt action to manage unsatisfactory performance?  (approx. 150 words)

Assessment 2: Project

Overview

For this assessment you are required to implement an operational plan for a business. Your assessor will want to see you demonstrate your ability to:

  • Implement operational plan
  • Implement resource acquisition
  • Monitor operational performance 

This scenario-based project is in four (4) parts. You will need to complete all tasks correctly and in accordance with the instructions given.

Your assessor needs to see demonstrated evidence of your performance.  The project is based on a simulated business environment. 

Observations may take place in a simulated environment. Your trainer/assessor will provide guidance as to how these observations will take place.

For this assessment you will need access to:

  • The information contained in each of the scenarios
  • Outback B&B’s recruitment policy which can be found in Appendix 1 of this assessment
  • Outback B&B’s procurement policy which can be found in Appendix 2 of this assessment.

Instructions

Carefully read the following scenario and respond to the instructions that follow.

Scenario

You and your business partner have bought a big, old house in a remote area, which you would like to turn into a Bed and Breakfast. It is in bushland near a lake with lots of local flora and fauna. This presents possibilities of bush walking, fishing and kayaking. There is also a nearby treetops walk with several tour companies offering hikes and tours to local attractions.
You are planning to target both domestic and international tourists. You would like to offer accommodation and catering of breakfast ONLY for the first year.
The house has 7 bedrooms, 3 bathrooms, a kitchen, 3 sitting areas and a big outside area. However, it is old-fashioned and needs renovation. There is currently a phone line but no internet. 
You have an overall budget of $300,000 for setting up the business and the renovations that are needed to the site. In setting up you need to include renovations to the property, staff to operate the place for the first 3 months, telecommunications and initial marketing. 
Your business partner is a silent partner in the business, and you are in charge of the operational side. You are planning to manage and work in the Bed and Breakfast together with your husband, but recognise that you will need additional staff to do the cleaning and gardening. You plan to do the laundry yourself but you will need to purchase the equipment. You and your husband will do the cooking yourselves but want to hire a catering company or consultant to help you set up the breakfast menu and get you started for the first three months.
Your aim in setting up this new business is to develop a successful operation that will be a desired tourism destination.  Your goal is that in three years’ time you will be managing a successful business, and will have both a good income as well as a good work/life balance.  
Below is your operational plan for the project that your business partner has developed.
ProjectOutback B&B
Project Details:To renovate and convert the property into an outback Bed & Breakfast targeted to domestic and international tourists, offering both accommodation and catering.
In order to develop a successful business operation that will provide both you and your partner with a good income as well as work / life balance.
Goals 
To convert the property into a stylish B&B
To achieve 100% occupancy and 30% repeat business within 12 months
First year revenue target : $800000
First year cost target: $700000
To provide both you and your husband with an income of $50,000 each in the first year 
To return a profit of $100,000 in the first year.

What is to be done? 
(target)
How will it be done?
(the tasks involved, stages/key points)
Who will do it?
Complete building and renovations
  • Ensuite for each bedroom
  • House painted 
  • Floor stripped and polished 
  • Installation of commercial kitchen
Builder 
Establish business model (including hours of operation)

  • Accommodation available all year including public holiday periods 
  • Cost analysis of a 1-2 month closing period during winter months? 
  • Set opening date?
  • Establish budget 
Both business owners 
Name of property

  • Create name of the property
Both business owners
Marketing of the property 

  • Employ marketing company to do initial launch and social media platforms
  • Do a cost analysis of employing part time marketing person to do marketing & social media 
  • Build website 
  • Webpage listing e.g. TripAdvisor etc.
Me
Graphic designer
Human resources / labour requirements

  • Hire Gardner / grounds keeper locally
  • Hire local catering assistant to assist with setting up breakfast menu and first 6 month period.
Partner
Update technology facilities of property

  • Upgrade phone lines and install internet facilities throughout property
Telecommunications company
Establish performance targets & key performance indicators for 6 months, 1 year, 5 year periods.

  • Employ accountant 
  • Set budgets
  • Set monitoring schedule
  • Be operational within 6 months
  • Achieve 80% occupancy within first 6 months
Me 
Accountant
Create tourist activities schedule 

  • Engage with three local tourist operations for range of tours and schedules
  • Purchase kayaks and fishing equipment 
  • Insurance & legal advice
Partner 
Insurance broker 
Lawyer
Style property ready for guests

Purchase 
  • Furniture 
  • Linen 
  • Other equipment 
Both business owners

Part A – The operational plan

This part consists of a number of tasks and a role play in relation to the above scenario.  

You must complete the project unassisted by the assessor or other personnel, but may refer to reference material as needed.

Instructions 

Carefully read the information provided in the scenario and then respond to the tasks that follow.  This assessment requires you to work both individually and as a group.  This assessment also requires you to participate in a 5-10 minute role play with your assessor. 

Your assessor will assist you to get into groups with other students.

Your assessor will advise the date and location for this assessment

Tasks

1. For the first part of this assessment you will need to get into groups of approximately 3 or 4 of your business partner, your husband/wife, work colleagues. This will be your working group for setting up and implementing the business. Other students will play the role of the working group. Your assessor will assist you to get into your groups.

2. Meet with your working group to discuss the operational plan provided in the scenario. Although you are working in a group you will need to take your own notes in preparation to write your report, which you will need to prepare individually in Task 4. You will have approximately 45 minutes to one hour to complete this.

3. Out of the information provided in the scenario, as a group, identify and record all of the resources your plan will need to succeed, using the following categories:

(a) Resource requirements, including staff you may need to hire.

(b) Key performance indicators (KPIs)

(c) Systems to monitor operational performance

(d) Organisational procedures you may need to be aware of and follow

(e) Records you may need to keep.

4. Write minutes of the meeting recording who attended, outcomes etc . This must be done independently.

5. Prepare the information above in a 1-2 page written report that you are going to present to your bank manager for final approval to move ahead with your plan. Your assessor will play the role of your bank manager.

Role Play:

6. Now you will need to participate in a short role play with your assessor, who will be playing the role of your bank manager.  Meet with your bank manager to gain final approval to move ahead with the plans. 

Present an overview or your plans and the information you have prepared in your report to your bank manager (assessor).  This should take approximately 5-10 minutes.  Ensure your presentation is conducted in a professional manner, and act as if you were presenting your idea for approval to a real bank manager.

7. Submit a copy of your 1-2 page written report to your assessor.

Assessment criteria

Your assessor will be assessing you against the criteria in the attached Marking Guide.

Submission requirements

For this part you are required to submit the following documentation:

  • Minutes of meeting
  • 1-2 page written report

Part B – Manage contingencies

This assessment consists of a number of tasks and a role play in relation to the following scenario. Carefully ready the scenario and then respond to the instructions that follow.

Scenario (Cont.)
The B&B has now been up and running for a period of 9 months and has had lots of guests, most of whom are very happy with the place. When you analyse their feedback you find that they are very happy with breakfast, the rooms and the service. They are also pleased about the tours and attractions in the area.  However, there is a problem with the catering. Guests complain there is nowhere to eat in the evening, except in a local café. The nearest town is quite a distance away, and after being out all day, it is too far to go for dinner. The café only sells cakes, sandwiches and light snacks, and visitors often complain about the quality of the food. 
It was not in the original operational plan to include a restaurant at the property, as your business partner didn’t think it would be worthwhile for a small number of guests at one time, and therefore a variation to the operational plan needs to be presented.
He now wants you to work in consultation with him to put a proposal together for this variation to the operational plan.  He has given you a budget of roughly $10,000 to set up an appropriate idea for a catering option this will need to include purchasing a commercial BBQ or oven.  Your budget does not include HR costs, you know you will need additional staff to make any idea successful. Your business partner has agreed to allow an additional $70,000 total for staff costs per year.  Develop and present an idea to your business partner.

Instructions 

You will need to complete the following tasks

1. In consultation with your business partner you will need to come up with a contingency plan that includes an idea for an evening catering option. This idea must meet the brief in the scenario. 

You will need to present your idea as a PowerPoint presentation to your assessor.

2. As you are working in consultation with your business partner you will need to get your idea approved prior to researching and planning the details of the idea. In approximately one sentence briefly explain your idea.  

Get your business partner to sign & approve your idea and include the signed copy as evidence of this assessment.

3. Now you are ready to start putting your proposal together. Do some research, look at similar ideas of B&B’s that have incorporated a catering option that have been successful and include one (1) example in your proposal that you feel could be a good model or inspiration for Outback B&B.  

In one (1) paragraph describe your chosen example.

4. Now write your proposal. Your proposal needs to include:

(a) The additional human resources you are going to need. You will need to comply with Outback B&B’s recruitment policy, which can be found in Appendix 1 of this assessment.

  1. Describe the people you think you will need to employ. You must include at least two (2) persons. 
  2. Describe the plan to recruit the person. You will need to make sure you meet requirements of Outback B&B’ recruitment policy. 
  3. Describe the induction plan, including all of the information that would be in the induction of your new employees.

 (b) Any suppliers you will need to access. You must include at least one (1).  This must comply with Outback B&B’s procurement policy, which can be found in Appendix 2 of this assessment. Include:

  1. The type of supplier you will need
  2. The plan you will have to follow to select the appropriate supplier for this project You will need to make sure you meet requirements of Outback B&B’s procurement policy. 

 (c) A detailed description of the financial costs associated with setting up your project, remember to stick to your budget and include all costs including staff costs.

 (d) Two performance objectives to measure the success of your idea

Presentation:

5. Present your idea including answers to all of the above questions in a 10-minute PowerPoint presentation for your business partner’s approval.  Your assessor will play the part of your business partner.  

Use the information and any recommendations you have gathered to support your idea for the variation to the operational plan.

6. Submit your PowerPoint presentation to your assessor. 

Assessment criteria

Your assessor will be assessing you against the criteria in the attached Marking Guide.

Submission requirements

For this part you are required to submit the following documentation:

  • PowerPoint presentation
  • Signed approval of proposal from the business partner (assessor)

Part C – Implement Resource Acquisition

In this part you are required to demonstrate that you can implement resource acquisition as part of the operation plan.

This assessment consists of a number of tasks related to each of the following situations.  There are four (4) situations.  You need to complete all tasks. Carefully read each situation and respond to the tasks that follow.

Situation 1

Your business partner has approved the variations to the operational plan from Part B and has decided on the option of a barbecue.  You have identified Kevin as the person you would like to recruit as your staff member. You would like to offer Kevin the position of Head Chef / Operations Manager on a part time basis, working 25 hours per week.  The salary for the part time position will be $45,000 PA plus super.

Instructions 

You need to:

Role Play:

1. Participate in a role play to recruit Kevin. You will play the role of the business partner who is recruiting and inducting Kevin for the position of Head Chef / Operations Manager.

Your assessor or another GBC staff member will play the role of Kevin.

2. Recruit Kevin for the role of Head Chef / Operations Manager, in line with Outback B&B’s recruitment policy which can be found in Appendix 1 of this assessment. Your interview with Kevin should take approximately 10 - 15 minutes.

In the interview you must:

(a) Confirm and agree on the package you are offering for the role, as per the information in the scenario.

(b) Ensure you follow the plan for recruitment you put together in Part 2 Task 3a) ii of this assessment that should include booking in a date for Kevin’s induction.

Situation 2

Kevin has accepted the position.  You will now need to formally induct him into Outback B&B.

You now need to:

Role Play

1. Perform an induction for your Kevin, complying with Outback B&B’s policies and procedures. You will play the role of the business partner who is recruiting and inducting Kevin for the position of Head Chef / Operations Manager. Your assessor or another GBC staff member will play the role of Kevin

The induction session should take approximately 10 minutes.

Follow the plan for induction that you put together for part 2 of this assessment 

2. Before you induct Kevin, you need to establish 2 performance objectives you would like the position to achieve 

3. You need to include the following information in your induction session:

(a) An Introduction into Outback B&B and an overview of the operational plan. This can be found in Part A of this assessment. 

(b) Explain that he will report directly to you as his line manager.

(c)  Discuss the two performance objectives with Kevin and obtain any feedback. 

Situation 3

You need to purchase a commercial barbeque or oven to install into the area. This will need to cater for up to 50 people to meet the demands of the B&B.  You will need to research and acquire this piece of equipment in accordance with Outback B and B’s procurement policy and procedures, which can be found in Appendix 2 of this assessment.

Instructions 

1. Write a plan for the acquisition of the piece of commercial cooking equipment.  This plan must follow Outback B&B’s procurement procedure, which can be found in Appendix 2 of this assessment. (Your plan should be approx. 60-100 words)

2. Implement your plan by completing Stages 1-3 of Outback B&B’s procurement policy. Remember to follow the procedure in Appendix 2 of this assessment. 

You need to:

(a) For Stage 1 –write a sentence describing the details of the piece of equipment you want to purchase, your budget, requirements etc.

(b) For Stage 2 –make a shortlist of 3 preferred suppliers that you could purchase your item from.  Take into consideration best price, delivery options and value for money.

(c) For Stage 3 –draft an email with the purchase number #001 and the purchase details required, as per the policy, to your business partner for approval. 

3. Submit your purchase requisition (draft email) to the address given to you by your assessor.

Situation 4

Kevin has been in his position for four weeks.  His food is delicious and the guests are very impressed with the quality of his meals.  However there are a few areas you want Kevin to focus on in order for him to fulfil his role as Head Chef and Operations Manager.
The areas you would like Kevin to improve on are:
  • He often forgets to lock the store room at the end of service.  This is one of his responsibilities and there is often thousands of dollars worth of goods and equipment kept in the store room which could be easily stolen if the room is not locked properly.
  • He regularly goes over budget on his weekly produce purchases. Kevin’s reason for going over budget is due to all of the fresh food he needs to keep on hand for the extensive menu he as designed.  
You want to reinforce the good feedback Kevin has been receiving from the guests while also coaching Kevin on the importance of always locking up the kitchen area after service and being able to stick to his weekly budget.

Instructions 

To address this situation, you will need to:

Role Play:

1. Participate in a role play with your assessor or another trainer from GBC, who will play the role of Kevin.

You will play the role of Kevin’s Manager. The session should take 5 -8 minutes.

You are to provide Kevin with a mentoring/coaching session. The outcome of this session is 

(a) For you to be reassuring and positive when you deliver the feedback in the scenario

(b) For you to coach Kevin on the importance of:

  • Keeping the service area locked after service an fulfilling all of the duties in his role as head chef / operations Manager
  • Being able to stick to his weekly budget.

(c) Develop a 3-point plan together with Kevin to improve his operational skills. Kevin will need to provide at least one action he would like to take himself to improve his operational skills.

2. Record the 3 actions on the Action Plan Template in Appendix 4 of this assessment. Set a timeframe that Kevin feels is achievable for him to complete each action and ask Kevin to sign and date the action plan. 

3. Sign and date the action plan and submit to your assessor.

Assessment criteria

Your assessor will be assessing you against the criteria in the attached Marking Guide.

Submission requirements


Answer

IMPLEMENT OPERATIONAL PLAN

Assessment 1: Written Questions

Question 1

The mission statement of an organisation relates to its business objectives and its approach to meet those objectives, which significantly changes during strategic planning. The new strategic planning can affect the operational activities of the organisation. On other hands, setting up the vision helps a company to forecast the future position of it, which often helps to perform the operational activities successfully by evaluating its goals and values.

Question 2

Strategic plan is the initial stage of business planning procedure whereas the operational plan is the implementation stage of the entire planning. The strategic plan is generally used to help the company for setting up the way for improving productivity and profit margins within the business. This is also helpful for an organisation to derive its goals and objectives along with identifying a different range of strategies. This range of strategies can help companies to mitigate the objectives and goals, which can be completed successfully by executing the operational plan. In this regard, the employees or managers have to perform their regular activities by incorporating the operational plan according to the strategic plan. The main relation of strategic and operational plan is that the operational plan is dependent upon the strategic plan as it gives the outline of the goals for achieving it. 

Question 3

a)

Some particular policies and procedures always are listed in priority list of an organisation, by going through those the organisation reaches to the selected destination. In order to achieve operational plan the policies and procedures provide significant assistance (Dunker, Bradley & Jacobson, 2018). Selected employees for selected field, allocation of resources, possible risks the organisation can face and their solutions and so on are operated through determined policies and procedures.

b)

Two significant policies, relevant to the operational plan of an organisation may be Information security policy and Human resource policy (Shi et al. 2017).

For the organisation the information security policy is a basic and vital one. Establishment of the policy on security of information provides guidelines and rules for protection and proper usage of informational assets. The proper knowledge of security of confidential information within every employee of an organisation helps to understand the importance and value of information, that guides employees in an effective way to achieve operational plan (Park, 2015).

Human resource policy can be mentioned as the most important policy for an organisation. A human resource policy signifies the organisation intention about different aspects of human resource management; such as training, recruitment, promotion and so on. Proper maintaining of human resource policies leads the organisation towards right direction and operational plan comes to grip.

Question 4

In developing an operational plan an organisation can face a lot of problems such as; monitoring performances, managing overheads, responding to competition, listen to feedback and so on and they need to be solved for a better operational plan.

First, identifying the problem is the actual solution. The organisation should be aware of the problem remains and notice it as a chance to improve.

The root cause behind an already created problem must be found out by the organisation to solve the problem.

 Question 5

Overall performance of an organisation indicates to its future position in competitive market and the performance requires to be monitored on regular basis (Otis, & Hollowell, 2016). Organisational monitoring is important in order to check the level of performance, to identify the field of concern and to take immediate action.

Making decisions about desired level of performance by executives, proper communication with the expectations of employees, tracking performance values meets expectations or not and so on come under the output monitoring of organisation (Tracy & Dann, 2015)

  In many organisations, many management fads are tied to organisation control system closely. There is a process, wherein employees and managers do their job together to focus on and achieve the goals (Jensen, 2015). These goals are determined as benchmark in order to monitor the performance of the employees.

Monitoring of clan is a system, through which an organisation can control its performance. Clan monitoring commonly depends on values, expectations, norms, regulations and so on. Monitoring of clan is commonly applied in those organisations where creativity is the basic aspect.

Question 6

The KPI is useful for a business in order to find financial indicators. On the other hand, this also used to find out the economic indicators that are useful to find out the economic objectives for the organisation. The service and attention also can be obtained by using the key performance indicator. This is also useful to improve the quality of the organisation as this reflects with the quality indicators for the business. The product and services can be improved by the organisation in order to find out the production indicators. Moreover, this can be used as business parameters for the organisation.

Question 7

The main elements involved in monitoring performance to assess progress in achieving profit plans and targets can be planning and expectation setting, periodic rating, rewards and compensation, development and improvement, monitoring and so on. 

Question 8

Budget and financial information are the actual sources of complete data about profit and loss of an organisation. If budget is followed regularly as part of annual planning, it can be helpful to identify the field to be concerned. The annual profit of an organisation depends on different aspects and those need to be maintained to have a large amount of profit at the year end. Budget and financial reports are indicators of revenue and cost connected to each of activities of organisations employees and these force to take action.  The financial report is  the sources of provided information and management decisions throughout a whole year. The analysis of budget and financial report shows the difference between actual and budget income that influences the managers to check their activities and to set new plan to achieve the goal. The financial report and budget encourage to improve coordination and communication among managers, employees and different fields of the selected organisation. Annual budget reveals new data about future that helps to reduce the risk inherent in operation. In order to improve business performance, an organisation must understand the key-drivers, such as; costs, sales, working capital and so on, cast a huge impact on business performance. 

Question 9

Right methods take the organisation to right way. An organisation could employ so many effective methods to take prompt action to manage unsatisfactory performance; such as increasing employee productivity, offering customer better services, improving customer retention, finding right customers and so on. 

Customers are the actual source of income for an organisation. Customers always demand better services and in order to retain stability new and better services must be provided from organisation. In order to improve performance the business performance, it is a must to increase productivity of the employees. By influencing the employees and sharing with them required tools, an organisation can boost their performance effectively. The sales manager of selected organisation need to share proper data, so that they can remain updated about company’s daily work. The employees and the managers always should be updated about their next step and the operational plans to reach the goal. Daily performance report has to be checked on daily basis to examine the rate of increment or decrement of performance by managers and executives.  

Assessment 2: Project 

Part A: Operational plan

Minutes of the Meeting

In order to open the B & B, there are numbers of requirements to continue the business for both the domestic and international tourist, the business requires discussion with all business partners including the wife and colleagues, one gardening staff, two cleaning staff, one additional cooker, and three caretakers. The meeting needs each workers feedback and proposition in order to rectify the mistakes and improvement of services. A discussion will be made with the working staff in order to understand them their actual responsibilities. The actual goals of B $ B will be discussed with the employees in order to aware them about the actual roll provided by them. On the other hand, the renovating issues have to discuss with the partners and a budget will be made over it. The total time limit to initiate the project will be discussed in the meeting. The employment procedure includes the contract paper of salary provision such as whether the company is providing salary of $50000 for first 12 months accordingly. The first year revenue target will be $800000. The first year target for the cost will be $700000. The organisation requires the approval of the budget for the new set up of B & B. The Meeting will include the proposed renovation ideas and the workers opinion upon the concept. The loan acquisition procedure will be mentioned in the meeting and the company infrastructure after loan acquisition will be proposed. 

Introduction

The hotel is being prepared to serve people locally and internationally and the motive of the hotel is to gain a diversified customer base. The B & B is a bed and breakfast hotel, which means it will provide lodging and breakfast to the tourists for the first year and  the first year revenue target of B $ B is $800000. The first year cost target for the organisation is $700000. The total $50,000 will be given in the business, $50000 is provided in the first year. However, $100000 is returned as per profit in the first year. The owner also confirmed the manager about their organisation committee includes the wife and colleagues.


Finding Analysis

As mentioned by Parmenter (2015), the operational performance needs to be monitored by making daily reporting for the different business perspectives. As opined by Peng & Liu (2016), the reporting and keeping history is helpful for B $ B to complete the work within the given timeframe. The organisation will provide only the lodging and breakfast (Hitt et al. 2016). The company is targeting to achieve 40% occupancy rate within 6 months of its opening. The target market to achieve the desired outcome is dependent upon the factors affected by Performance indicators. The employment procedure includes the contract paper of salary provision such as whether the company is providing salary of $50000 for first 12 months accordingly. The first year revenue target will be $800000. The first year target for the cost will be $700000. The organisation requires the approval of the budget for the new set up of B & B. The first year revenue target of B & B is $800000. The first year cost target for the organisation includes $700000. However, $100000 is set as return on profit target in the first year. The company needs the primary performance monitoring system to achieve the proper outcome with a structured functional planning. On the other hand, the building requires electronic renovation to make it ready for the tourist. This also requires the colouring staffs to provide the building with a great look. The total arrangement may require a total cost of $700000 for the first year. The project log and guest registration database needs to maintain with revised checking and needs to keep track to observe company’s organisational behaviour. The payment has to made first for booking B $ B. The tourist can book the hotel online, but 50% of total charges have to pay first. The proper identity proof has to submit by the customers before booking the hotel. The total renovation cost has to keep in a book and total number of recruitment of the workers and their specific wages has to keep the booking history of the tourists has to keep by the receptionist (Wilhelm et al. 2016). The history of total payment has to keep by B $ B. Total percentage of profit and expenses has to keep by the organisation. The company follows the recruitment policy guidelines given by Outback B&B Pty Ltd, thus all the vacancy news will be advertised in newspapers and needs to be approved by both the directors. Outback B&B will be responsible for all kind of recruitment and the conclusion on the recruitment procedure. The owner thus came to bank to visit the manager and provide an overview of the project, a hotel business named B & B. The Bank Manager asked the owner about the purpose of the project and about the experience of the organising committee. 

Conclusion and Recommendation

The owner when decied the primary needs of the company is one gardening staff, two cleaning staffs, one additional cook and three caretakers. The owner continued with plan for the electronic renovation and produce a new look of the exterior of the hotel. The exterior decoration needs a colouring staff also. The key performance indicators of the business requires conversion of the property that has been bought in a  hotel named B $ B. Thus utilising the loan amount as renovation to increase profit margin was the idea behind the whole plan.


Part B-   Manage contingencies (Refer to PPT)

In order to provide an evening catering option to the tourist, the organisation has may make some new plan and changes in the previous plan. The evening catering options require the following criteria. The catering options require a number of containers for keeping and serving of the food. This also requires the new commercial oven as the total arrangement requires greater property than the previous breakfast options (Toussaint et al. 2017).

Three new cooking staff is required to prepare the food within the described time. One marketing staff is also required to complete the scheduled marketing for providing the cooking.  Two extra staff is also required in order to serve the food to the customers. The additional financial cost for the equipment charge is about $10,000. The additional staff charges for the first year may include about $ 70,000. A number of ideas can be incorporated with the catering options for B & B. The organisation can provide an optional choice for the customers in order to serve them the evening meal as per their choice. Changes in the daily menu are also an important factor for the organisation in order to make the plan more successful. Quality service of the evening meal in the room is also useful for the organisation in order to make the planning successful. 

Proposal (Refer to appendix 1)

The additional human resources are going to need three new cooking staff for preparing the food. One extra marketing staff is also required to complete the scheduled marketing for providing the cooking. Two extra staff is also required in order to serve the food to the customers. The employee will be recruited by an advertisement will be given in the newspaper.

The CV will be collected through the mail of the applicable person. The interview will be made of the selected person. The recruitment process will be made depending on the applicable criteria of the employee. The directors of B&B. will do the interview. Description of the induction plan, including all of the information that would be in the induction of new employees

The new employees will be inducted with the company description on the first day. The job role will be understood by the employees on the first day in order to make their workforce qualitative. The wages and food and lodging opportunities will b explained to them. The source potential vendors are required to run the business. On the other hand, the selected vendors have to provide a good product at the lower cost. The wholesaler of the normal food equipment is also required by the firm in order to run the business.  A number of ideas can be incorporated with the catering options for B & B. The organisation can provide an optional choice for the customers in order to serve them the evening meal as per their choice. Changes in the daily menu are also an important factor for the organisation in order to make the plan more successful. Quality service of the evening meal in the room is also useful for the organisation in order to make the planning successful. The additional financial cost for the equipment charge is about $10,000. On the other hand, the additional staff charges for the first year may include about $ 70,000. The organisation can provide an optional choice for the customers in order to serve them the evening meal as per their choice. Quality service of the evening meal in the room is also useful for the organisation in order to make the planning successful (Bititci, Cocca  & Ates, 2016)

Part C-   Implement resource acquisition 

Situation 1

Operation Manager informed Kevin about the selection as head chef.  Kevin was offered $45000 P.A for the post and was asked to complete the necessary paperwork. After the confirmation of the job offer, Kevin was instructed to be informed by mail. Operation Manager informed Kevin that the company is giving the facilities of bed, breakfast and evening dinner. The evening dinner has been added recently in the structure of the tourist facility. Kevin needs to handle to total supervision of the evening dinner. Kevin said that he was ready for the job. The job role has to perform with enough responsibility. The duty hours can be changed as per requirements. An Introduction into Outback B&B and an overview of the operational plan. The organisation giving the facilities of evening dinner, bed and breakfast and the evening dinner has been added recently in the structure of the tourist facility. Kevin was instructed to report directly to the line manager. The job objective of Kevin can be enclosed in a few words such as the job role has to perform with enough responsibility and the duty hours can be changed as per requirements. 

Situation 3 (Refer to appendix 2) 

A plan for the acquisition of the piece of commercial cooking equipment

This requires a commercial stove, ten big containers, and two small containers. 

Implementation of the plan

(a) For Stage 1 – requires a commercial stove, ten big containers, and two small containers. 

(b) For Stage 2 –this requires a new wholesaler, a new manufacturer.

(c) For Stage 3 – drafting a mail

E-mail :

Situation 4

GBC trainer: Kevin you have to be more aware of locking the storeroom. Otherwise, important equipment can be lost from the storeroom. On the other hand, you have to stick to the daily budget. Development of a 3-point plan together with Kevin to improve his operational skills

More consideration is required in the job role. The awareness has to make over the storeroom. Kevin also requires stick to the daily budget for better performance of B&B.

Part D- Monitor operational performance

Situation 1

The manager of the company is experiencing problems regarding the accessibility to information system thus; they need to use a Dashboard system to arrange the information as per the priority. The unified system overview of the information can result to prompt response to problem and quick solution. As stated by Rahimi & Kozak (2017), arrangement of the information on the dashboard is arranged as per the management needs, so it can be effective management tool and can track worker activity as well. Hotel B&B has already established its loyal customer base and started collecting revenue flow from the company. The Company has managed to roll $3200 according to the report published on the basis on last six-month occupancy. The company has an occupancy rate of nearly 70% for the five days of the week but still the profit amount as per the occupancy rate is not up to the mark. As stated by Xiang et al. (2015), assessing the report published, it needs to be analysed the parts of the economical report that needs consideration.  

Recommendation 

The first area of expense is the advertising sector and in the era of fast-paced internet and widespread social media, the company seems to be spending excessively in its promotional area. Any hotel business can rely on two important promotional aspects, which are Digital Media Promotion and EWOM. Digital media promotion is the basic way of promotion nowadays and it is the most relevant way of establishing the brand scenario to attract customers. Social media pages such as Facebook, Twitter, Instagram can be the most effective way of advertisement. The company needs to post various promotional deal and exciting event teasers on social media pages. As per Pizam, Shapoval & Ellis (2016), the advertising through social media is much cheaper than physical distribution of leaflets or billboards. The Company is experiencing the low profit margin thus the media promotion can be an efficient way of cost cutting and advertising management.

Outback B&B’s Guest registration Database
Guest NameContact NumberDOBEmailRepeat customer Y/NCheck in date:































Report

Introduction 

 EWOM is another effective way of promotion; Electronic Word of Mouth is the mean of advertisement through satisfied customer base. The EWOM relies on the words of satisfied customer of the organisation, who are the loyal advocate of the organisation. Influenced by Radojevic et al. (2018), the motive of the company is to prioritize customers and thus increasing the company satisfied customer base who can vouch for the company and become the loyal advocates. The owner of the company needs a handler for doing the social media posts and maintaining the regular promotional offer and messages to customer. Thus recruiting a social media handler is the first task. The advertisement expense for the company was 5000 dollar according to the budget and it can be minimized even after the recruitment of a new staff.

Finding and analyse

The next point of focus is the Laundry service of the company, which is another way of minimizing expense. As mentioned before, the company decided not to hire a third party Laundry Company and started doing their laundry but with the increase in customer base increased the amount of the washable clothes thus the old washing machine was incapable of handling the laundry pressure (Haddad 2015). The company for last six months, using an external laundry to provide quality service to the customer and the expense due to the external laundry has escalated a whopping $5000, which can be minimized by purchasing an Automatic Washing machine of more capacity, which can cost nearly $3000. The purchasing of the washing machine can minimize the cost of external laundry service.

The amount of revenue saved by minimizing the advertising expense and reduction in third party laundry service can be utilized to compensate the required needs arose by present situations. The gardening of the hotel garden and premises is being obstructed because of the lack of a powerful lawn mower. The present condition demands the purchase of a potent lawn mower to increase the performance and thus the tidy and neat environment of the hotel premises and the lawn. In order to maintain the cleanliness of the hotel premises, a full time cleaner is needed to hire or another half-day worker is needed to recruit (Peng, Zhao & Mattila 2015). After assessing the overview of the budget and profit margin of the company, it can be understood that the company needs proper customer advocacy and keeping track of customers as per their willingness to return. The company is planning to develop a customer registration form to categorize the customers as if they are fresh or returning customer.

Conclusion 

After analysing the reports presented by the partner, it can be implemented that the B&B company needs to minimize the expense on advertising the brand and start following suggested means of promotion and a purchase of new commercial washer and dryer is necessary to minimize the laundry expense. The purchase of new and advance lawn mower and recruitment of a full time cleaner is also important

Situation 2 (Refer to appendix 3)

The company needs to arrange the list of satisfied customers to determine the willingness to return to the hotel. The developed relationship with the customer can help diagnose the problems faced by them and understand the point of improvements and the number of old customers can indicate the quality of service provided by the hotel. 

Customer Testimonials