|A: Assessment Details|
|Module Title||Marketing Communications|
|Assessment Type, Word Count & Weighting||A project of 4000 words (+10%). Weighting 100%|
|B: Learning Outcomes|
|On successfully completing this module, students should be able to:|
|C: Assessment Task|
Burger King (BK) is an American multinational chain of hamburger fast food restaurants. As of December 31, 2018, Burger King reported it had 17,796 outlets in 100 countries. Of these, nearly half are located in the United States, and 99.7% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013.
You are required to research and critically analyse the marketing communications of BK. Based on your analysis
|D: Specific Criteria/Guidance|
|Additional Assessment Guidance|
The aim of the assignment is for you to produce a report that analyses the methods and rationale for a business communications program.
It is essential that you make full use of references and theory to support your marketing decisions.
Make full use of headings, sub-headings and bullet points to present your analysis in a business informal report format.
The Level 6 Generic Undergraduate Marking Criteria will be used. The sections which are essential are detailed in the marking rubric supplied below with approximate weightings to guide your report.
In addition, the following areas may be taken into consideration:
|F: Submission Guidance|
|G: Academic Integrity and Penalties|
It is your responsibility to ensure that you are familiar with all of the information contained in this brief as failure to do this may impact on your achievement.
Please refer to the various Assessment Guidance below for detailed information on: Academic Integrity
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