Assessment Brief: BUS6001 Business Strategy Management
Assessment 3: Report of a Business Marketing Strategy Case
Word count/Time provided:
Unit Learning Outcomes:
ULO1, ULO2, ULO3, ULO4
You are required to complete this assessment on an individual basis. For the purposes of this assignment, you must (a) select a business case which can be from media channels, journal articles or textbooks (b) design and implement communication and marketing strategies, (c) reflect on the role of leadership in formulating, communicating, and implementing marketing business strategy and ethical issues (d) present the outcomes. You are required to conduct an extensive research on the business case and on the literature of business strategy by accessing and citing industry reports and academic articles. A minimum of 8 academic references is needed to support your evaluations, recognitions, recommendations, and reflections
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