Assessment Information
Subject Code: BUS605
Subject Name:Business Research Methodology and Data Collection
Assessment Title:Assessment 3 – Hypotheses testing (Individual Written Report) Weighting:35 %
COURSE:Master of Business (Research) | |
Unit: | Business Research Methodology and Data Collection |
Unit Code: | BUS605 |
Type of Assessment: | Assessment 3 – Individual Written Report |
Unit Learning Outcomes addressed: |
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Criteria for Assessment: |
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Task description Scenario
Uber, a ridesharing service company has recently entered the Nepalese market, and its service has been received by some people. Like any product or service, customers’ adoption and usage are essential for the survival of the firm. Thus, like any other services, there might many factors that have influenced riders to adopt and use Uber services. However, from the existing literature, empirical studies on factors determining ridesharing service adoption is scarce, especially in emerging economies. Thus, a study is being conducted to address this gap in the literature. The social exchange theory forms the basis of the study. The researcher designed the research model shown in figure 1 and developed hypotheses H1-H5(see below the research model). Based on the research model shown in figure 1, data was collected from some Uber riders in Nepal. The data is available in Exo (see Week 12 folder).
Figure1: Research Model
Hypotheses(H)
H1: Consumer need for prestige has a positive effect on riders’ continuous usage intentions H2: Trust has a positive effect on riders’ continuous usage intentions
H3: Customer return investment has a positive effect on riders’ continuous usage intentions H4: Convenience has a positive effect on riders’ continuous usage intentions
H5: Search benefit has a positive effect on riders’ continuous usage intentions
Task
Questionnaire
Use the five-point scale to answer the questions below: 1= strongly disagree, 2 =Disagree, 3= Neutral4= Agreeand 5=strongly agree
Consumer need for prestige | 1 | 2 | 3 | 4 | 5 | |
CNFP | Using Uber taxi enhances my self-confidence | |||||
CNFP | Using Uber taxi makes me a worthy person | |||||
CNFP | Using Uber services makes my friends value me | |||||
CNFP | Using Uber taxi is prestigious | |||||
Trust | ||||||
TS1 | I trust that Uber services is safer | |||||
TS2 | I trust that Uber services is robbery-free | |||||
TS3 | I trust that Uber services drivers are careful when driving | |||||
TS4 |
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