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Business Plan for Waste Water Solutions

Business Plan template

A good business plan can help you secure finance, define the direction of your business and create strategies to achieve your goals. The business.gov.au Business Plan template steps you through the process of creating a solid, well-structured plan tailored to your business.

New! Create your business plan on your tablet by downloading our free MyBizPlan tablet app. Visit www.business.gov.au/apps now!

Copies of the latest version of this template and the guide can be downloaded from www.business.gov.au/businessplan.

If you need further information, assistance or referral about a business issue, please contact business.gov.au on 13 28 46.

Using this template

Before you complete this business plan template and start using it, consider the following:

  1. Do your research. You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis. 
  2. Determine who the plan is for. Does it have more than one purpose? Will it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, what are they interested in? Although don’t assume they are just interested in the finance part of your business. They will be looking for the whole package.
  3. Do not attempt to fill in the template from start to finish. First decide which sections are relevant for your business and set aside the sections that don’t apply. You can always go back to the other sections later. 
  4. Use the [italicised text]. The italicised text is there to help guide you by providing some more detailed questions you may like to answer when preparing your response. Please note: If a question does not apply to your circumstances it can be ignored.
  5. Download the Business Plan Guide.  The business plan guide contains general advice on business planning, a complete overview of the business plan template and a glossary explaining the main terms used throughout this template.
  6. Get some help. If you aren’t confident in completing the plan yourself, you can enlist the help of a professional (i.e. Single Business Service, Business Enterprise Centre, business adviser, or accountant) to look through your plan and provide you with advice.
  7. Actual vs. expected figures. Existing businesses can include actual figures in the plan, but if your business is just starting out and you are using expected figures for turnover and finances you will need to clearly show that these are expected figures or estimates.
  8. Write your summary last. Use as few words as possible. You want to get to the point but not overlook important facts. This is also your opportunity to sell yourself. But don’t overdo it. You want prospective banks, investors, partners or wholesalers to be able to quickly read your plan, find it realistic and be motivated by what they read. 
  9. Review. Review. Review. Your business plan is there to make a good impression. Errors will only detract from your professional image. So ask a number of impartial people to proofread your final plan.

For advice and examples on how to complete this template, please download the business.gov.au Business Plan guide from www.business.gov.au/businessplan.

Business Plan

Prepared: [Date prepared]

Contents

Business Plan template1

Using this template2

Business Plan Summary5

The Business5

The Market5

The Future5

The Finances6

The Business7

Business details7

Registration details7

Business premises7

Organisation chart7

Management & ownership8

Key personnel8

Products/services10

Innovation10

Insurance10

Risk management11

Legal considerations11

Operations11

Sustainability plan13

The Market14

Market research14

Market targets14

Environmental/industry analysis14

Your customers14

S.W.O.T. analysis15

Your competitors16

Advertising & sales17

The Future19

Vision statement19

Mission statement19

Goals/objectives19

Action plan19

MS Project Plan20

The Finances21

Key objectives & financial review21

Assumptions21

Start-up costs for [YEAR]22

Balance sheet forecast23

Profit and loss forecast24

Expected cash flow25

Break-even analysis26

Recommendations26

References and Appendices27



Business Plan Summary

[Please complete this page last]

[Your business summary should be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]

The Business

Business name: [Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.]

Business structure: [Sole trader, partnership, trust, company.]

ABN: [Registered Australian business number.]

ACN: [Registered Australian company number, if applicable.]

Business location: [Main business location]

Date established: [The date you started trading.]

Business owner(s): [List all of the business owners.]

Relevant owner experience: [Briefly outline your experience and/or years in the industry and any major achievements/awards.]

Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]

The Market

Target market:

[Who are you selling to? Why would they buy your products/services over others?]

Marketing strategy:

[How do you plan to enter the market? How do you intend to attract customers? How and why will this work?]

The Future

Vision statement:

[The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are.]

Goals/objectives:

[What are your short & long term goals? What activities will you undertake to meet them?]

The Finances

[Briefly outline how much profit you intend on making in a particular timeframe. How much money will you need up-front? Where will you obtain these funds? What portion will you be seeking from other sources? How much of your own money are you contributing towards the business?

The Business

Business details

Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]

Registration details

Business name: [Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.]

Trading name(s): [Registered trading name(s).]

Date registered: [Date business name registered.]

Location(s) registered: [State(s) you are registered in.]

Business structure: [Sole trader, partnership, trust, company.]

ABN: [Registered Australian Business Number.]

ACN: [Registered Australian Company Number, if applicable.]

GST: [Are you registered for Goods and Services Tax? Date registered?]

Domain names: [Registered domain names.]

Licences & permits: [List all the licences or permits you have registered]

Business premises

Business location: [Describe the location and space occupied/required. What is the size of the space you occupy/require? Which city or town? Where in relation to landmarks/main areas? If you have a retail business, where are you in relation to other shops? What is the retail traffic like?]

Buy/lease: [If you have purchased a business premises or are currently leasing, briefly outline the arrangements. If you are still looking for a lease, outline your commercial lease requirements and any utilities/facilities required.]

Organisation chart

[Outline your business structure in an organisation chart.]

Figure 1: Example Organisation Chart. 


Management & ownership

Names of owners: [List all of the business owners.]

Details of management & ownership: [As the owner(s), will you be running the business or will a Chief Executive Officer (CEO) be running the business on your behalf? What will be your involvement? If it is a partnership briefly outline % share, role in the business, the strengths of each partner and whether you have a partnership agreement/contract in place?]

Experience: [What experience do the business owner(s) have? How many years have you owned or run a business? List any previous businesses owned/managed. List any major achievements/awards. What other relevant experience do you have? Don’t forget to attach your resume(s) to the back of your plan.]

Key personnel

Current staff

[List your current staff in the table below.]

Job Title
Name
Expected staff turnover
Skills or strengths
[e.g. Marketing/ Sales Manager]
[Mr Chris Brantley]
[12-18 months]
[Relevant qualifications in Sales/Marketing. At least 5 years experience in the industry. Award in marketing excellence.]
[e.g. Marketing/ Sales Manager]
[Mr Chris Brantley]
[12-18 months]
[Relevant qualifications in Sales/Marketing. At least 5 years experience in the industry. Award in marketing excellence.]
[e.g. Marketing/ Sales Manager]
[Mr Chris Brantley]
[12-18 months]
[Relevant qualifications in Sales/Marketing. At least 5 years experience in the industry. Award in marketing excellence.]
[e.g. Marketing/ Sales Manager]
[Mr Chris Brantley]
[12-18 months]
[Relevant qualifications in Sales/Marketing. At least 5 years experience in the industry. Award in marketing excellence.]

Required staff

[List your required staff in the table below.]

Job Title
Quantity
Expected staff turnover
Skills necessary
Date required
[e.g. Office Manager]
[1]
[2-3 years]
[Relevant qualifications in Office Management. At least 2 years experience.]
[Month/Year]
[e.g. Office Manager]
[1]
[2-3 years]
[Relevant qualifications in Office Management. At least 2 years experience.]
[Month/Year]
[e.g. Office Manager]
[1]
[2-3 years]
[Relevant qualifications in Office Management. At least 2 years experience.]
[Month/Year]
[e.g. Office Manager]
[1]
[2-3 years]
[Relevant qualifications in Office Management. At least 2 years experience.]
[Month/Year]

Recruitment options

[How do you intend on obtaining your required staff? Advertising in the local paper, online advertising, and/or training current staff members?

Training programs

[Are there any training programs you will be organising in the event you cannot find the required skills? Are these in-house or external providers? What training will you as the business owner/manager undertake to keep your skills current?

Skill retention strategies

[What procedural documentation will you provide to ensure the skills of staff are maintained? Do you have an appropriate allocation of responsibilities? How are responsibilities documented and communicated to staff? What internal processes will you implement to regularly check that the current skills of staff members are still appropriate for the business?

Products/services

Product/Service
Description
Price
[Product/service name]
[Brief product/service description]
[Price including GST]
[Product/service name]
[Brief product/service description]
[Price including GST]
[Product/service name]
[Brief product/service description]
[Price including GST]
[Product/service name]
[Brief product/service description]
[Price including GST]

Market position: [Where do your products/services fit in the market? Are they high-end, competitive or budget? How does this compare to your competitors?]

Unique selling position: [How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?]

Anticipated demand: [What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months?]

Pricing strategy: [Do you have a particular pricing strategy? Why have you chosen this strategy?]

Value to customer: [How do your customers view your products/services? Are they a necessity, luxury or something in between?]

Growth potential: [What is the anticipated percentage growth of the product in the future? What will drive this growth?]

Innovation

Research & development (R&D)/innovation activities

[What R&D activities will you implement to encourage innovation in your business? What financial and/or staff resources will you allocate?]

Intellectual property strategy

[How do you plan to protect your innovations? List any current trade marks, patents, designs you have registered. Do you have confidentiality agreements in place?]

Insurance

Workers compensation: [Provide details if you have workers compensation insurance? This is mandatory if you have employees.]

Public liability insurance: [Provide details if you have public liability insurance? This covers any third party death or injury.]

Professional indemnity: [Provide details if you have professional indemnity insurance? This covers any legal action taken out as a result of your professional advice.]

Product liability: [Provide details if you have product liability insurance? This covers any legal action taken out as a result of injury, damage or death from your product.]

Business assets: [Provide details if you have insured your business assets in the event of a fire, burglary, or damage? For example: building, contents, motor vehicles.]

Business revenue: [Provide details if you have insured your business in the event of business interruption where you cannot trade because of a particular event and are unable to make money?

Risk management

[List the potential risks (in order of likelihood) that could impact your business.]

Risk
Likelihood
Impact
Strategy
[Description of the risk and the potential impact to your business.]
[Highly Unlikely, Unlikely, Likely, Highly Likely]
[High, Medium, Low]
[What actions will you take to minimise/mitigate the potential risk to your business?]
[Description of the risk and the potential impact to your business.]
[Highly Unlikely, Unlikely, Likely, Highly Likely]
[High, Medium, Low]
[What actions will you take to minimise/mitigate the potential risk to your business?]
[Description of the risk and the potential impact to your business.]
[Highly Unlikely, Unlikely, Likely, Highly Likely]
[High, Medium, Low]
[What actions will you take to minimise/mitigate the potential risk to your business?]
[Description of the risk and the potential impact to your business.]
[Highly Unlikely, Unlikely, Likely, Highly Likely]
[High, Medium, Low]
[What actions will you take to minimise/mitigate the potential risk to your business?]

Legal considerations 

[List the legislation which will have some impact on the running of your business. For example: consumer law, business law, or specific legislation to your industry.]

Operations

Production process

[What is the process involved in producing your products or services. This process will vary depending on your product or service. Here are some examples of questions you may consider. Is there a manufacturing process? Who is involved in the process? Are there any third parties involved? What is involved in delivering the service to your customers?]

Suppliers

[Who are your main suppliers? What do they supply to your business? How will you maintain a good relationship with them?]

Plant & equipment

[List your current plant and equipment purchases. These can include vehicles, computer equipment, phones and fax machines.]

Equipment
Purchase date
Purchase price
Running cost
[e.g Personal Computer]
[eg. 20/03/2010]
[e.g $2100]
[e.g $100 a month]
[e.g Personal Computer]
[eg. 20/03/2010]
[e.g $2100]
[e.g $100 a month]
[e.g Personal Computer]
[eg. 20/03/2010]
[e.g $2100]
[e.g $100 a month]
[e.g Personal Computer]
[eg. 20/03/2010]
[e.g $2100]
[e.g $100 a month]

Inventory

[List your current inventory items in the table below. If you have a substantial inventory, you may prefer to attach a full inventory list to the back of this business plan.]

Inventory item
Unit price
Quantity in stock
Total cost
[e.g flour]
[e.g $5.00kg]
[e.g Five kilograms]
[e.g $25.00]
[e.g flour]
[e.g $5.00kg]
[e.g Five kilograms]
[e.g $25.00]
[e.g flour]
[e.g $5.00kg]
[e.g Five kilograms]
[e.g $25.00]
[e.g flour]
[e.g $5.00kg]
[e.g Five kilograms]
[e.g $25.00]

Technology (Software): [What technology do you require? For example: website, point of sale software or accounting package? What will be the main purpose for each? Will they be off-the-shelf or purpose built? What is the estimated cost of each technology solution?]

Trading hours: [What are your trading hours? What are your expected peak trading times? Which times do you expect to be more profitable? How will this change over different seasons? How do your trading hours accommodate these changes?]

Communication channels: [How can your customers get in contact with you? These channels can include: telephone (landline/mobile), post box, shopfront, email, fax, internet blog or social media channel.]

Payment types accepted: [What payment types will you accept. cash, credit, cheque, gift cards, Paypal etc

Credit policy: [What is your credit policy for customers/suppliers? How long is the credit period? What are your collection strategies/procedures? What credit does your business receive? What are the terms?

Warranties & refunds: [If you manufacture certain goods, what are the warranty terms? What is your business refund/exchange policy?] 

Quality control: [Describe your quality control process. What checks or balances do you have in place to ensure the product or service you offer is produced to the same standard of quality? What steps do you take to meet product safety standards?]

Memberships & affiliations: [Is your business a member of any particular industry association or club? Do you have any affiliations with any other organisation?


Sustainability plan

Environmental/resource impacts

[Describe the impact your business could potentially have on the environment. E.g. a particular manufacturing process may contribute negatively on the local water supply.]

Community impact & engagement

[How does your environmental impact affect the local community? How can you engage the community in minimising your impact?]

Risks/constraints

[List any risks/constraints to your business resulting from this environmental impact?]

Strategies

[What strategies will you implement to minimise/mitigate your environmental impact and any risks to your business? Will you conduct an environmental audit? Have you introduced an Environmental management system?

Action plan

[List your key sustainability/environmental milestones below?]

Sustainability milestone
Target
Target date
[Reduce water consumption]

Answer

[Waste water solutions]

Business Plan

1.Business Plan Summary

1.1 The Business

Business name: Blue Water Waste Solution

Business structure: Partnership

ABN: 821 6741 7352

ACN: 843 913 651

Business location: Sydney

Date established: 30.08.2018

Business owner(s): Travor Smith, Sarah Watson, James Wilkins, Richie Johnson, Rohit Mishra, Nicky Taylor.

Relevant owner experience:  5 years

Products/services: Waste water re-cycling

1.2 The Market

Target market:

The target market will be carwash industry. We will approach all the local companies of carwash industries to market the product.

Marketing strategy:

The marketing strategy will be based on face to face interaction with the owners of these companies and further social media and print media will be used to market our products. 

1.3 The Future

Vision statement:

The visions of our company is to mitigate the issues of driniking water scarcity in Australia and to use the waste water in car wash industry.

Goals/objectives:

Long term goal

To be market leader in waste water treatment

To expand our business from car wash industry to other industries

Short term goal

To increase sale by 5-10% every year

1.4 The Finances

All the six partners are going to invest 1500000 to start new business by 20 August 2018

2. The Business

2.1 Business details

Products/services: Recycling waste water

This business aims to create a project in which the objective will be to install a system which will help in re-cycling the waste water that are used in carwashing industry in Sydney. This project will aim to build a system by which these re-cycled water can be re-used in some purposes.

2.2 Registration details

Business name: Blue Earth Solutions

Trading name(s): Blue Earth Solutions Private Limited

Date registered: 30.08.2018

Location(s) registered: Sydney

Business structure: Partnership

ABN: 821 6741 7352

ACN: 843 913 651

GST: 14.08.2018

Domain names: www.blueearthsolutions.au

 Licences & permits: SYD 318961

2.3 Business premises

Business location: The business in located in Elizabeth Street, Sydney.

Buy/lease: Currently we have taken lease in the commercial space in Elizabeth Street

2.4 Organisation chart

Figure 1: Example Organisation Chart. 


organisation chart

2.5 Management & ownership

Names of owners: Travor Smith, Sarah Watson. James Wilkins, Richie Johnson, Rohit Mishra and Nicky Taylor.

Details of management & ownership: This business is consist of five partners who will invest equally and will have equal share among each other. Mr. Travor Smith will lead the project along with monitoring the implementation and exectution method. Ms. Sarah Watson will  lead the marketing team which will include proprmotion of this project, approaching the carwash companies and many more. The finance department will be managed by Mr. James Wilkins. The administrator department will manged by Mr. Richie Johnson. The main responsibilities of all the operations and resources will be taken by Mr. Rohit Mishra. The main research will be led by Ms. Nicky Taylor.

Our team has previously worked in plastic recycling projects and thus have some knowledge about recycling systems and their functions.

2.6 Key personnel

Current staff

Job Title
Name
Skills or strengths
Project Manager
Travor Smith
Has about 7 years of experience in project management and has worked as project manager in other companies for more than  2 years. Has excellent communication skills and leadership quality.
Marketing manager
Sarah Watson
She has about 6 years of experience in the marketing department and has excellenet communication and convincing skills.
Finance manager
James Wilkins
He has 8 years experiences in accounting department of a reputed company and is extremely hardworking and patient.
Administration officer
Richie Johnson
He has 6 years of experience in administration in a multinational company.
Operational manager
Rohit Mishra
Has about 10 years of experiences in operations department of a recycling company
Research head
Nicky Taylor
Has 5 years experience in research department and is highly skilled and has vast knowledge regrding environment studys.

Required staff

Job Title
Quantity
Expected staff turnover
Skills necessary
Date required
IT officers
2
3 years
Require experiences in database management and some knowledge about technologies used in recycling industries
19.09.2018
Quality manager
1
2 years
Knowledge and skills on quality checking
20.09.2018
Trainers
2
3 years
Relevant knowledge on water management and on recycling procedures
22.09.2018
Sales
5
2 years
Experiences in marketing and customer services
24.09.2018

Recruitment options

The recruitment procedure will start by advertising in online job portal websites. The candidates interested for the job will be required to post their resume in the job link. Further, some suitable candidates will be chosen for interview by assessing their resumes and they will be called for interview in the office. The recruitment process will start with aptitude test and further those passed will be called for face to face interview round. Then suitable candidates will be chosen based on their performance, skills and knowledge.

Training programs

All the selected employees will be trained for 10-15 days based on their learning process. Training will be given on the water recycle system for the non-marketing employees and the marketing employees will be trained with relevant marketing knowledge about approaching the carwash companies.

Skill retention strategies

All the marketing employees will be given personal laptops which they will require to use while approaching the carwash companies. This is because they will require to show the whole business presentation to them in order to convince them. They will also be given brouchers and booklets regarding the implementation of the systems. They will be also given booklets on learning the techniques that will be taught at the time of training.

Other employees will be given Tablets which will be essential to send or transfer important data even from remote locations at the time of any emergencis. 

There will be weekly meetings with all the employees for understanding their workings and for assessing their performances. These meetings will be taken to receive their feedbacks on their respective jobs and further if they require more training, that will be provided to them on an immediate basis. 

2.7 Products/services

Product/Service
Description
Price
Water treatment system
if there will be a system which will recycle that waste water
$500

Market position: This product will be extremely useful and when people will be able to understand its importance then the sales of the product will increase significantly. The aim of manufacturing this service is to meet with all the aims and objectives of recycling waste water. This will help to reduce wastage of drinking water and will prive beneficial for the people of Sydney. Further, the aim is to promote this product in other places of Australia and in other countries of the world. 

Unique selling position: Sustainability and after sales services will be our USP.

Anticipated demand: Only one system will be enough for a company and they need to buy them just once and we will provide monthly services to them or whenever required at a nominal rate. At the movement, we are targeting car washes where the study has been proved that automatic car wash system consumes approximately 35 gallons of water per car. If it covers 100 cars a day so that will be 3,500 gallons a day and in a year, they are wasting around 1.26 gallons of water(Carwashmag.com, 2018).

Pricing strategy: The pricing strategy will depend on the demands of the customers. However, we want to make the price affordable for both products and services. Market penetration pricing strategy is adopted. Therefore, prices are kept lower as compare to our competitors.

Value to customer: For some customers, this product may look as a luxury, however; when they will be able to understand its importance, it will become a necessary for them.Sustaianbility is another advantage for customers. Sustainability will reduce their cost as well as enhance brand image in long term.

Growth potential: Usage of this product will help in saving a lot of water and further this will decrease the wastage of fresh water which will make it beneficial for the people of Sydney. Hence, this product will become more popular in the future. 

2.8 Innovation

Research & development (R&D)/innovation activities

For improving the services of this product, there will belong researches conducted by our researcher and her teams. They will make visits to the customers on monthly basis to analyse their views on the service and for collecting feedbacks from them. Further, there will be researches on technical advances for enhancing the quality of the product in the future. The development process will consider on all the risks and constraints that can interrupt the service. Therefore, the development process will be preceeded by suitable planning and risk analysis. Some surveys and interviews will be conducted with local people and owners of carwash organizations (Porath 2015).

Intellectual property strategy

We will have trade marks in our product and the development process will not be revealed at any period of time. For this, the information security will be emhanced and it will be ensured that none of the participants disclose the information to any outsiders. 

Insurance

Workers compensation: $2315.17/year (NRMA Insurance)

Public liability insurance: Up to 10,000,000 (NRMA Insurance)

Business assets: Laptops, tablets, computers, manufacturing equipments

2.9 Risk management

Risk
Likelihood
Impact
Strategy
Companys may not agree to use the servie
Low
High
All their requirements will be assessed and they will be made aware of benefits of this products.
The product may not function properly
Unlikely
High
All the quality checking and testing will be conducted during the execution process
Disclosure of data
High
Medium
All the systems will be protected from unauthorized access and all the confidential information will only be shared among the partners
Not getting quality staffs
Likely
Medium
Attractive pay scale will be offered to the candidates and they will be thoroughly trained 

2.10 Legal considerations

The high tax rates of Australia can create issues in the business (Financial Review, 2018). Due to the fact that it is a new business, therefore high tax rates can result in low profit value at the initial stage. 

Privacy Act- Business must secure information of employees and other relevant stakeholders

Discrimination Act- Business must implement recruitment strategy in accordance with act

Fair Work Act- Business must comply with all rules and regulation for the safety and security of employees.


2.11 Operations

Production process

The manufacturing of the product of the waste water recycling system will be conducted at our center and no third party will be involved in this. We will be recruting quality staffs in the manufacturing process. However, we will require some genuine suppliers to provide us with required resources. 

Suppliers

The main suppliers will be from machinery industries. There will be requirements of heavy equipments and they should be of high quality. 

Plant & equipment

Equipment
Purchase date
Purchase price
Running cost
Personal computers
19.08.2018
$899.00
$75 per month
Mobile phones
20.08.2018
$700.00
$20 per month
Water machineries
07.09.2018
$1500
$150 per month

Inventory

Technology (Software): For the manufacturing process, there will be requirements for strong database management for maintaining and processing the data of the customers. Hence, reliable ERP software will be required for sale, invoice, accounting and other administrative task and data management.

Trading hours: 9 am to 8pm. However, in peak seasons the trading hour can go upto 10pm.

Communication channels: Customers will be able to contact us through our social media pages, e-mail ids and telephones. 

Payment types accepted:We will accept debit cards and cheques.

Credit policy: We can give credit for one year and we can also arrange loans for the customers.

Warranties & refunds: The warranty period will be of two years and if any damages or issues are found within 3 months of buying then it will be replaced. 

Quality control:We will send our representatives to visit the customers on monthly basis and will take regular feedbacks from them which will help in maintaining quality control.

Memberships & affiliations: No 

2.12 Sustainability plan

Environmental/resource impacts

Our business can impact the surrounding environment regrding wastes from the manufacturing. However, we will ensure that that we will keep our waste management strong and will not any conduct any unethical conduct on waste management.

Community impact & engagement

We expect support from our surrounding community. We will conduct meetings with them regarding any issues they are facing due to our business. We promise to mitigate them on immediate basis.

Risks/constraints

There can be objection due to noise pollution from the manufacturing process. However, we will try to minimize this issue as much as possible.

Strategies

We will conduct environmental audit and will discuss with the local government regarding all the environmental concerns. Further, we will discuss with the local people on the possible issues they can face from our business.

Action plan


Sustainability milestone
Target
Target date
Reducing sound pollution
[70% reduction]
November 2018
Reduce electric consumption
60% reduction
December 2018
Manage waste disposal
80% reduction
November 2018
Reduce non-renewable consumption
70% reduction
Decemeber 2018

3. The Market

3.1 Market research

We have conducted surveys with the local people of Sydneyh regarding availability of drinking water and we have conducted interviews with some experts who have experience in waste water management.

3.2 Market targets

The target market of company is car wash industry.

3.3 Environmental/industry analysis

Sydney is one of most populous city of Australia and further population is expected to be atleast 5.3 million by 2031. Therefore, there is huge potential for increase of customers. Further, GDP of Australia is also increasing which should be a positive news for our company. 

Everyone in day to day life water has been used. In Sydney 70% of water is used in homes, each person used about 295 litres a day. Water is also used on washing cars where hose washing consumes 180L a wash and bucket washing consumes 99L a wash(Sydneywater.com.au, 2018). Water waste solution is going to solve the problem by installing water filters which will clean the water to reuse. If it covers 100 cars a day so that will be 3,500 gallons a day and in a year, they are wasting around 1.26 gallons of water(Carwashmag.com, 2018).. 

3.4 Customers

Customer demographics

The target customers will be mainly carwash companies at the initial stage. In next few years, other industries like agriculture can also come into our service area.

Key customers

The key customers will be owners of the carwash industry in Sydney.

Customer management

We will take regular feedbacks from them. Even we will send our representatives to their office once in a month. We will take extremely minimal service charge from them. Moreover, we will regular contact with them through e-mail and we promise to be available throughout the year for any issues regarding the product. We will also have our own social networking pages and blogs through which the customers will be able to interact with us (Hollensen and Raman). Customer will be able to send us complaints into our e-mail id and immediate actions will be taken to mitigate those issues.


3.5 S.W.O.T. analysis

Strengths
Weaknesses
Can be extremely useful for reducing water wastage
Will help the carwash industries to decrease their cost on water usage
No such competitors in the market
This is a initiative which can benefit all the residents of Sydney
Sustainability
New to the field
No customer base yet
Trust issues from the customers
Unsure about the quality
Opportunities
Can have potential growth in the market
Can get popular in other parts of the country
Can get local and central Government support
Threats:
Data disclousure
Low quality output
New entrants


3.6 competitors

Competitor details

Competitor
Established date
Size
Market share (%)
Value to customers
Strengths
Weaknesses
SMA Water Australia
2008
Approx 1000
20%
After sale services, reliable product 
Brand name
Strong presence
Cannot give personalized services to car wash owners.
Qtech Australia
2005
Approx 200
5%
Cost effective
Low cost and quality product
Less focus on marketing and promotions

3.7 Advertising & sales

Advertising & promotional strategy 


Planned promotion /advertising type
Expected business improvement
Cost ($)
Target date
Print media advertising
This will reach the customers who are not capable of using internet
30$
October
Online advertising thorugh promotion in social netgworking sites and Youtube videos
This will help in reaching young and wider section of customers
40$
[Month/Year]
Media release
This will help in help in attracting investors and also help in spreading through out the country
100$
March, 2019

Sales & marketing objectives

We will have a sales team that will take care of our marketing campaigns. Further, we are also planning to recruit a public relationship manager in the future.

Unique selling position

Our product will be unique from others. This will focus on social benefits of the people of Sydney which will make the marketing campaign successful. 

Sales & distribution channels

Channel type
Products/services
Percentage of sales (%)
Advantages
Disadvantages
Face to face
Water recycling machine
40
It will help the organizations to manage waste water
Extra investement initially
Direct mail
Water recycling machine
10
It will help the organizations to manage waste water
Extra investement initially

4. The Future

4.1 Vision statement

Our vision is to make waste water clean and useful. 

4.2 Mission statement

Our mission is to  contribute in sustainability by providing our clients cost effective and qualitative water treatment system .

4.3 Goals/objectives

Long term goal

To be market leader in waste water treatment

To expand our business from car wash industry to other industries

Short term goal


To increase sale by 5-10% every year

4.4 The Finances

To increase sale by 5-10% per year

Action plan

Milestone
Date of expected completion
Person responsible
To start researching about the water recycling process
Within September
Our research head
To complete hiring all quality staffs
Within September
Operational manager
To create suitable marketing strategies
October
Marketing manager
To approach all the carwash companies 
Decemeber
Marketing manager and her team


5.MS Project Plan

MS Project Plan



6.The Finances

6.1 Key objectives & financial review

Financial objectives

To increase sale by $550000 in first year.

To increase sale 5-10% consecutive years


Finance required 

All the six partners are going to invest 1500000 to start new business by 20 August 2018

6.2 Assumptions

The financial tables on the subsequent pages are based on the assumptions listed below:

Depreciation- All assest will be depreciated by 10%

Rent- $20000 will be paid for first 2 years

Expenses

It will be paid on pro rate basis

Investment 

Every partner will invest equal amount

Wages

It will increase by 3% every year

Sales

5-10% increase every year


6.3 profit and loss

Profit and loss

6.4 Balance sheet

Balance Sheet







6.5 Cash Flow

Cash Flow

6.6 Break-even analysis

Break-even analysis

7.Recommendations

This business will be both sustainable and profitable. This is because this service will benefit all the people of the country and as well as for the future generation as well. The focus should be on deriving quality output of this product. Moreover, customer service should be the priority. All the customers should be equally and ethically. There should quick response from the company regarding any issues of the company. Further, the company will have to take care of all the environmental and legal constraints and by analysing the market these should be mitigated on an immediate basis. Employee satisfaction should be a priority and they should be supported throughout their working. The main motive should be on constantly enhancing the performance of the company as well as of the employees. 

Customer Testimonials