Choose a profit oriented small and medium sized organisation or business case study. The organisation/business case must be a New Zealand business and may be one that you are already familiar with.
Critically examine how marking strategies impact both net profile and assets, and hence return on assets and shareholder value in the small and medium businesses in New Zealand
- Persuasive interpretations
- Explicit illustation with supporting examples where possible
In this volatile and dynamic market ambience, it is imperative for any organization to discern the contemporary marketing issues that any marketing enterprise is supposed to face in order to evaluate and resolve them and consequently attain a relative competitive advantage. This study suite is chiefly framed upon the current marketing profile of Drake Medacs which is one of the leading medical employer and mainly operates from New Zealand. Drake Medacs proclaimed themselves dedicated to endow novice medical practitioners with appropriate job profile that suits them while ensuring a brilliant customer service that justifies their current status in the marketing domain. In this course of study, Drake medacs current market exposure along with their marketing strategies are extensively examined in terms of traditional marketing concepts, structure, analytical frameworks and conventional practices while shedding a critical perspective on their emerging marketing issues that can be explored through prudent knowledge and considerably impacted through substitute marketing aspects.
In order to facilitate this pursuit of the current suite ample number of contemporary issues has been sincerely addressed coupled with their detailed potential impact on their prevalent marketing infrastructure. Furthermore, the aftermaths have been detailed and addressed under the critical surveillance driven by the apprehensions and insights acquired from the preexisting literature. On that note, the immediate future issues and complications has been attempted adress that might have the potential to influence the desired marketing objectives of Drake Medacs. In addition to that. This suite provides some comprehensive recommendations based upon the cumulative responses of the analytical outcomes that might enable the respective enterprise to thrive towards competitive advantage.
In the succinct description that Drake Medacs have provided to reflect their ultimate marketing objectives, it has been evident from that statement that the entire enterprise appear committed to serve the potential customers with personalized and exceptional service. Apart from that , what lies as a central theme of their marketing venture is to ensure higher provision of service along a critically sincere attitude imparted towards their ultimate initiative that might consolidate their status as one of the premier Medicare and healthcare jobs provider across New Zealand. The management of Drake Medacs appear very confident about the fact that their employed sincerity enables their service to accredit and market their own selves. However, as per the apprehensions of (), the essence of Corporate Marketing is to be loyal only to the annual dividends and other commercial returns which has systematically tainted the entire paradigm of knowledge (Mazhelis et al. 2013). Though, leading enterprises operate with a moral obligation of complying the corporate social causes which owes a considerable contribution from the generated revenue, consistently the quotient of marketing has been deliberately neglected and excluded from the concerns of corporate strategies.
As per the analogy of (Barkemeyer, Holt, Preuss & Tsang, 2014) made under the influences of current marketing trend, the patenting and personalization of the intangible properties has undergone a prolonged phase of corporate exploitation in order to manipulate and monopolize the commercial assets. On that note, it is an inevitable by-product of the ignorance imparted towards marketing that denies to acknowledge it as a viable contributor in corporate pursuits and consequently, most of the outstanding marketing minds are languishing to seek dead-end jobs.
As per the confessions made in a private encounter by one of the chief business executives it is flagrant that it is getting gradually difficult to cope with the abruptly changing customer expectations which can be characterized by the rapid alteration of marketing trends since the market is getting volatile and eventually stagnating the demand. Moreover, the scenario is getting worse with the bleak regulatory monitoring that was always spying around the corner and getting in the way of prosperity of a specific marketing venture. Contextually, as per some celebrated scholars with views, which resonate with the business pursuit of Drake Medacs, implies that deceiving notions of corporate marketing is mainly causing the hazards of crowded market and dispenses the trustworthy information about medicines and foods to a large number of early and shrewd players. This causes the information to get vulnerable enough to be poisoned.
Apart from everything, the moot marketing challenge that Drake Medacs is suffering from is the underlying disparity of marketing strategies, which will make the enterprise, prosper while ensuring the relative competitive advantage. Moreover, as per some of the recent apprehensions about the lack of prudent marketing strategies, it is becoming utterly difficult for most of the leading enterprise to incorporate the acquired information on the next growth ideas. This moral emphasis in the aspect of growth coupled with the other acquisitions posed by the potential performance indicators, Drake Medacs needs to evaluate all the emerging issues regarding marketing in order to prevent the fatal expansion of the top line criteria and survive with sustainability.
The captivity of the precious knowledge and the consecutive abusive exploitation of the knowledge can be characterized as a crook product of corporate misrepresentation. This attained wisdom, as per the corporate enthusiasts such as (Hubbard, 2014) can be redefined as an effective interpretation of life and the liberation of this knowledge from the rogue corporate intent of manipulation is an imperative stance to attend for any corporate concern in order to ensure the command of the essential components of the respective marketing venture.
However, there are several suitable examples that have the potential to ensure the emerging maturity of business perspectives while defying the traditional approaches and analytical frameworks of evaluation. This emerging demand is subsequently satisfied by the installment of advanced technological expertise. In order to pursue the vehemence towards growth, an immediate search for efficiencies need to be carried out in order to justify the shift of the bottom line from the previous statistical stance. Furthermore, the acquisition regarding the growth characteristics can be justified with the subsequent elevation in the top line criteria. Albeit , it cannot be denied that the refocus can be initiated through if it is systematically governed by the advanced technology, innovation and creative collaboration with the sustained players of global periphery and intense customer collaboration. The contemporary issues regarding the deficiency of the prudent marketing strategies can be partially mitigated through a well-established marketing engine that may drive direct encounters with the customers in order to address the residual demands of alternative target markets of Drake Medacs. Moreover, the recovery of the ancient and imperative knowledge from the successive regimes of corporate poachers and exploiters can be characterized in the advent of robust financial and human resources. In order to ensure proper marketing growth, it is essential to opt marketing as an operating machine of functionality (Zikmund et al. 2013).
It is a potential challenge to decipher the contemporary cides of skills which is integrated with the recognition of the vitality of marketing capabilities in a corporate venture. The shaping criteria of the fabulous term of success need to be effectively described in order to have the expected results from a venture. In that note it appears imperative to address that Drake Medacs owns a considerable deficit coupled with the presence hindrances to prevent the calibration and optimization of the marketing attempts across the several marketing units and business models.
Moreover, one of the paramount phenomena that can be cited as the immediate requirement for every marketing unit to incorporate is to discern and develop relevant leadership capabilities. As per the scholarly analogy of (Dyllick & Muff, 2016), opting the correct leadership policies is also attached with the functioning of definitive marketing since the potential players of the leadership unit seems consistently dedicated to compose prudent marketing strategies and simultaneously develop a first-rate marketing team. In addition to that, all the other governing criteria are also interdependent since it appear relevant in terms of all the aspects of marketing capability and if can be exploited as a potential index of the expected challenges and perceived constraints of the respective corporate venture.
The distribution of annual dividend is a governing aspect to evaluate and analyze the underlying marketing capabilities of a respective organization. The percolation of the generated dividend can be integrated and usually practiced in the corporate regime as a universal method of implying the absolute marketing objectives of an enterprise. A initial substantial amount has been distributed among the major shareholders of the absolute entity of the organization. This insures the stakes and the return of the corresponding values of the assets invested in the project. Afterwards, another substantial amount has been kept aside in order to exploit it as surplus capital in the alternative markets. This enables the enterprise with the capability to ensure an additional customer base while expanding their scope of concern across the global market. The residual portion of the entire generated dividend is then invested in the corporate social responsibility sector. This includes several charitable services that every enterprise must perform in order to satisfy some moral obligations. This emerging demand is subsequently satisfied by the installment of advanced technological expertise.
In order to pursue the vehemence towards growth, an immediate search for efficiencies need to be carried out in order to justify the shift of the bottom line from the previous statistical stance. Furthermore, the acquisition regarding the growth characteristics can be justified with the subsequent elevation in the top line criteria. Although, it cannot be refused that the subsequent focus can be reflected through if it is systematically governed by the advanced technology, innovation and creative collaboration with the sustained players of global periphery and intense customer collaboration. Apart from that , what lies as a central theme of their marketing venture is to ensure higher provision of service along a critically sincere attitude imparted towards their quintessential objective that might proliferate their status as one of the premier medicare and healthcare jobs provider across New Zealand. The management of Drake Medacs appear very confident about the fact that their employed sincerity enables their service to accredit and market their own selves (Zander, McDougall-Covin & Rose, 2015).
The outcome is an analytic marketing framework that usually comes with the company of three governing aspects of marketing mix. The sections of principles consist of a common language of information exchange. In the next category, there lies the urge to place the right leaders in the suitable place. The third underlying aspect is the aspect of process that includes certain specific measures usually employed for grading the performance. This framework is supposed to reflect the role of marketing where it is usually employed to describe the revenue-generating role of the marketing policies.
Concluding on the above topic it can said that the organization is proclaiming to be one of the most effective organization to staff various health care organization. Medacs which is one of the current famous and leading medical employer. In this project it is seen that Drake Medacs consider themselves as one of the leading companies in the New Zealand. The marketing components are one of the most essential elements that are needed on marketing plan. Following a proper marketing strategy the organization will be able to stay afloat in the volatile market. It also help the organization to have advantage over others. It can also be said that the organization has successfully followed the desired plan to achieve the desired success in the market. The marketing strategies followed by the company are one of the most essential aspects that the organization. Following descriptive and clear marketing strategy has enabled the organization to achieve various organizational goals. It can also be said that the company is very much ascertained for their future goals and have a proper plan which will enhance the organization to achieve future milestones. To survive in this volatile uncertain market the company is bound to follow a proper marketing strategy. The are some factors like demand, competitors and rivals which may affect the marketing strategy of the company. So it has become very evident that the company needs to follow a precise and a specific strategy, which will help the organisation to achieve future success and will also help them to increase their profitability.