|ASSESSMENT 1 BRIEF|
|Subject Code and Title||HOS302A Resort and Spa Management|
|Assessment||Case Study Analysis|
|Length||1300 words +/-10%|
|Total Marks||100 marks|
Students are required to review the case study provided and conduct wider research around the subject matter when answering this question. Students should assume they are a freelance resort consultant and have a plethora of knowledge in resort operations. Oceans United Investment Group has hired you to review the Apollo Bay project after it’s rejection by the Victorian government. They expect you to -
This assessment must be submitted in compliance with the following:
CASE STUDY ANALYSIS
The current assessment presents a review of the case study on a rejection of the plans of development of Apollo Bay luxury resort at Surf Coast near the popular tourist town Apollo by the State Government. The main reason for rejection of the proposal was its excessive scale and size, which could have destroyed a wide range of vegetation and environmental resources. In this assessment, as a freelance resort consultant appointed by the Oceans United Investment Group, a review of the Apollo Bay project has been done. In performing this, two potential macro-level impacts of the planning on specified host location have been considered along with discussing three strategies that the Group could adopt in future to ensure support from multiple stakeholders.
Two Potential macro-level impacts on host location
In case of analysing two specific macro-level impacts on the host location (on the Surf Coast near Great Ocean Road), the environmental and economic impacts would be discussed with this regard as these would have been much contextual for the host location if the proposal has been approved by the Government.
If the plan of the massive luxury resort has been approved, the host area would have faced excessive adverse impacts from environmental perspectives due to overall construction activities and increased number of the population a tourists at the place. As depicted from the case study, the Surf Coast is an environmentally sensitive valley and used as farmland (Planning Minister knocks back Apollo Bay resort - Surf Coast Times, 2019). Thus, on the improvement of the plan, the natural resources and vegetation of the place would have been threatened. According to the estimation of Government report, there is a chance of removing 2.8 hectares of native vegetation at the host location due to the formation of the five-star hotel.
Moreover, the broad green valley has been the home to many animal and bird species, which would also extinct due to the construction and rapidly increased tourism business at the location. The farming activities in the area will be destroyed. According to Plans for Apollo Bay luxury resort stopped over 'size and scale' (2019), construction of the resort and recreational facilities would have been in direct conflict with interests of local residents, who prefer to live in natural vegetation and congestion and pollution free place. Therefore, the socio-environmental effects of the plan would have affected lifestyle and population growth in the area on approval of the plan (Gogonea et al., 2017). Thus, the location would have been highly congested with thousands of tourists as well as polluted due to increased transportation.
On approval of the plan, the host place would have been economically developed along with the introduction of new shops, public-transport offices and scopes of employment of indigenous and local people. However, apart from this positive impact, there would have been a significant level of adverse influence of the construction of the luxury hotel if the proposal has been approved by the Victorian Government (Jacks, 2019). Due to the destruction of natural habitats, the earning of local and rural people would have affected. Due to the rapid economic development of the host place, there will be an escalation in land prices at Surf Coast, due to which housing and farming would have been more expensive. According to Mason (2015), on the proposal has been passed, the rate of tourist growth has been excessive at the place, and economy of the place would have been dependent solely on this one sector. Construction & Architecture News | Architecture & Design (2019) has argued that this type of situation leads the host place vulnerable to extreme economic forces and thus low-paying services and jobs would characterise the economy of the host place. On approval of the proposal, the Surf Coast would have faced financial development and thereby attracting, and other monetary supports but the industrial development at the place will be one-dimensional only (Mason, 2015). This was the reason why the businesses at the place opposed the plan. However, the cost of living at the place would have increased, and the ratio of housing cost to the personal income would have been high. Thus, there would have been a tragic loss of livelihood and lands in the face of modernisation and economic development.
Strategies for ensuring multiple Stakeholder supports
For ensuring multiple stakeholder support for future development application of Oceans United Investment Group, they could implement three specific strategies that would mainly be focused on making an assessment of possible impacts of the plan and making arrangements for the avoidance of such negative impacts.
First, the group could adopt the strategy of performing independent and Government sponsored social and environmental impact assessment on the host place. This would be one very important and clear move by the group in case of having a detailed assessment and inquiry of possible adverse impacts of their projects on the area. For proper implementation of this strategy, the inclusion of Government, project planners, industrial experts, IT professionals and the local community would be required in the tasks. The main motive and objective of the assessment will be communicated to all for helping them to realise the positive intention of the organization for avoiding any adverse impacts of the project initiatives adopted by the group. Apart from this, in the opinion of Streimikiene & Bilan (2015), proper documentation of the planned resort would serve as an exemplary model in favour of positive attention of the group towards ensuring environmental and cultural sensitivity. Therefore, this particular step would be ensured by Oceans United Investment Group.
Second, the organization will have a significant level of strategic objectives for maintaining sustainability in its planning for project implementation. From the very beginning of the project planning application of sustainable business certification will be done. The organizational certification developed by the group will involve steps for addressing unique challenges and implementation of structural and behavioural changes in pursuit of environmental, social and economic sustainability. The initiatives of sustainability maintenance as planned by the group will be communicated to all stakeholders of the business, which will specifically involve the steps of saving the environment, operational cost and performing the CSR aspects (Monterrubio, Osorio & Benítez, 2018). Thus, this particular strategy will satisfy the majority of the stakeholders regarding fair and clear intention and operational planning of Oceans United Investment Group. Therefore, this will ensure a higher level of support from multiple stakeholders.
Third, the group could take the strategy of ensuring contractual requirements as well as job training for local and indigenous people for appointing them in different levels of jobs other than menial labours only. This will be a highly effective strategy for attracting support and favours from multiple stakeholders in case of performing for future development applications of the Oceans United Investment Group. This would be one specifically important strategy to be adopted by the Group as this will ensure different levels of stakeholders (Government, employees, tourists, investors, shareholders, local people and others) regarding its efforts and intention for providing sufficient job opportunities to indigenous people in the host place (Gogonea et al., 2017). Thus, it will reflect their tendency on performing social development as well as financially developing the host place. Therefore, positive initiatives adopted by the Oceans United Investment Group will attract all the stakeholders towards the development initiatives adopted by the organization in future.
This is clear from the above three strategies discussed that on adoption and implementation of these strategies in effective ways, the Oceans United Investment Group can ensure all the stakeholders’ participation in the development initiatives and their active supports. This is very important to note that most of these three strategies will provide positive efforts by the Group for maintaining CSR aspects and sustainability by the business in future.
From the above discussion, this is sure that the planning of Apollo Bay project, as discussed in the case study, could have left significant adverse impacts on the host location considering from the perspectives of both environmental and economic effects. Thus, this seems that rejection of the plan is justified and also this is particularly recommended for the Oceans United Investment Group that it should emphasise on ensuring an adequate level of sustainability maintenance in case of future development applications for gaining support from multiple stakeholders.