Abc Assignment Help

Challenges and Opportunities in Corporate Communication

University: Southern Cross University

Code: MNG81001

Assessment task

Discuss the challenges and opportunities that technology has brought to corporate communication. Also, present an analysis of the three important articles focused on the role of technology in the field of corporate communication. 

Answer

To (name of the Boss)Date: 

From (student’s name)

Subject: Challenges and opportunities of technology in corporate communication

Influence of technology on corporate communication

With the technological advancement the moot question that the business personnel asks is that what is the significance of technology in the process of corporate communication. The corporate communication has undergone significant transformation in the last few years with the technological advancement of modern era. It is important to understand the advantages and challenges that are associated with incorporation of technology in corporate communication. The communication services have improved significantly as better technology has improved the quality of messages and it has helped the business channels of the corporations to multiply. Customers in recent times are much more empowered than before. Applying advanced technology in business has significantly increased the positioning, involvement and participation exponentially in several public places.

Opportunities and advantages

“In a growing foresight market, ICT should contribute to more efficient and accurate foresight processes with better accessibility to information, easy-to-use collaboration tools, data and knowledge linkages, quantitative modeling tools and process optimization.”

As commented by Keller and Heiko the modern business environment is highly influenced and enhanced by rapid growth of information and communication technology. It is an important factor for the business personnel to understand the necessity to incorporate advanced technological tools in order to improve the quality of business communication. Communication is one of the most significant part of corporate world. The communication modes and the technological application in the communication have significantly changed than it used to be in the previous era. There are several opportunities and advantages that the corporate enterprises have had with the incorporation of technology in the communicational operations and they can be summarized as following:

  • New media has enabled the opportunity regarding the co-participation of all the participants in offering any innovative content.
  • New technology has made the communication process clearer and more relevant. Communication has become relevant occurs in a more timely manner than before which has helped in building the better perception of the stakeholders about the company.
  • The communication competence of all the employees has become more effective with new technology and media.

Challenges

“Traditional industrial companies have perceived challenges in social media communication in the business to business sector.”

In order to overcome the subsequent challenges that Jussila et al (2014) identifies in the article needs the development of the technological skills of the employees who are associated with the communicational operations of the organization. The challenges that the employees face are:

  • It is important to have proper technological knowledge to communicate accordingly with the stakeholders.
  • It is important to have policies regarding data protection and data safety so that the important corporate information is not manipulated and misused by the cyber criminals.
  • Manipulation of data can lead to unwanted consequences and can prove to be harmful for the business.


Article Analysis One

Title of Article: 2006. How technology has influenced the field of corporate communication. Journal of Business and Technical Communication, 20(3), pp.357-370.

  • Author(s):  

Argenti, P.A., 

  • Publication Information: 

Journal of Business and Technical Communication,  

20(3),  pp.357-370.

  • What is the thesis of this article?

The influence of technology on corporate communication and its effectiveness in the process of business communication

  • What is the blueprint of this article?

 This is a sequel to the author’s earlier article.

  • It attempts to present a new information about the arena of corporate communication

The author also discusses particular effect of technology over communication. The challenges and the opportunities have been identified in the article.

  • What recommendations (if any) are provided? 

The mangers and the business personnel needs to develop their technological expertise in order to effectively cope with the challenges.

  • What conclusions are drawn

Technology has changed the archaic mode of business communication and it has also facilitated the process of effective business communication.


Article Analysis Two

Title of Article:  2014. The influence of information and communication technology (ICT) on future foresight processes—Results from a Delphi survey.  

  • Author(s): 

Keller, J. and Heiko, A., 

  • Publication Information: 

Technological Forecasting and Social Change, 85, pp.81-92.

  • What is the thesis of this article? 

 The distinct effects of information technology on the business communication and how it has changed the mode of corporate communication

  • What is the blueprint of this article? 

The article focuses on bringing forth the advantages of information technology in the department of business communication and how effectively it has improved the communication process of corporate world.

  • What recommendations (if any) are provided? ____ 

The qualitative nature of the discipline, value-driven challenges, as well as technological and competitive barriers should assure that foresight will remain a creative and human-centered activity with ICT tools only serving as supportive tools

  • What quote will you use from this article? 

“In a growing foresight market, ICT should contribute to more efficient and accurate foresight processes with better accessibility to information, easy-to-use collaboration tools, data and knowledge linkages, quantitative modeling tools and process optimization.”


Article Analysis Three

  • Title of Article: 

Social media utilization in business-to-business relationships of technology industry firms. 

  • Publication information

Computers in Human Behavior, 30, pp.606-613.

  • Author(s): 

Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H.,

  • What is the thesis of this article? 

The articles attempts to analyze the effectiveness of social media in the process of business communication

  • What is the blueprint of this article? 

The article attempts to identify the challenges that are associated with the use of social media in business to business cases. The paper also highlights the gap of the pervious literature based on this issue

  • What conclusions are drawn

Social media platforms have effectively changed the process of business communication



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