CIM Managing Brands: Professional Marketing Assessment Answer

Question :

CIM Level 6 Diploma in Professional Marketing

Managing Brands (2213)

Assignment

Themes

As a Brand Manager you have been asked by the Senior Management Team (SMT) to consider how your brand(s) can support your chosen organisation to meet its objectives.

Theme 1: Competitive advantage through sustainability

As a Brand Manager, you are responsible for managing how the organisation’s brands can be utilised to support and contribute to this objective, through evaluation of the current brand portfolio and consideration of elements of the current brand strategy that can be taken forward.

You are also required to consider, through the application of data and insights, how the corporate brand identity and image can be utilised, alongside the organisation’s resources and culture, to develop a full brand plan for the sustainability objective, moving on to recommend how the success of that plan could be measured.

Theme 2: Competitive advantage through customer experience

The SMT has asked you to take responsibility for delivering a brand plan with the objective of creating competitive advantage through the introduction or enhancement of an effective customer experience strategy.
As a Brand Manager, you are responsible for managing how the organisation’s brands can be utilised to support and contribute to this objective, through evaluation of the current brand portfolio and consideration of elements of the current brand strategy that can be taken forward.

You are also required to consider, through the application of data and insights, how the corporate brand identity and image can be utilised, alongside the organisation’s resources and culture, to develop a full brand plan for the customer experience objective, moving on to recommend how the success of that plan could be measured.

Theme 3: Maintaining market position through differentiation
The SMT has asked you to take responsibility for delivering a brand plan with the objective of maintaining the organisation’s market position through the introduction or enhancement of effective differentiation.

recommend how the success of that plan could be measured.

Theme 4: Competitive advantage through partnership marketingThe SMT has asked you to take responsibility for delivering a brand plan with the objective of creating competitive advantage through the introduction or enhancement of an effective partnership marketing strategy.As a Brand Manager, you are responsible for managing how the organisation’s brands can be utilised to support and contribute to this objective, through evaluation of the current brand portfolio and consideration of elements of the current brand strategy that can be taken forward within the proposed strategic partnership.

You are also required to consider, through the application of data and insights, how the corporate brand identity and image can be utilised, alongside the organisation’s resources and culture, to develop a full brand plan for the partnership strategy, moving on to recommend how the success of that plan could be measured.

Key things to remember once you have made your choice of organisation and theme

Although this is a practitioner-based assignment, the use of key concepts and theories (Knowledge) to support your response is a key part of building your argument (Evaluation). Relevant theory should be used (Application), but where there are no ‘preferred theories’ given within the indicative content, all are acceptable if they are relevant.
Knowledge, application and evaluation are Critical Success Factors for CIM assignments. Further detail on this is provided with the grade descriptors.

Please ensure that you are familiar with the grade descriptors contained within this assignment, as they provide details of what the examiner is expecting for each task.

Once you have chosen your theme, all tasks and sub-tasks must be applied to that theme.

All sub-tasks should be applied to your chosen organisation, unless otherwise stated.

Please note assignments can only be accepted for marking with a valid assessment booking.

Task 1 – Report

Learning Outcomes covered in Task 1:
LO1, LO2
Please refer to the module specification for Learning Outcome details.

Brand Strategy In line with the theme you have selected for this assignment, you are required to carry out the following.
(a)	Provide a background to your chosen organisation, including: organisation name organisation information – to include type of organisation, size of organisation, range of products and services, customer base and main competitors stakeholders – summary of the organisation’s key internal and external stakeholders key customer segment – an overview of the selected key customer segment theme chosen and rationale for choice.
	(5 marks)
(b)	Evaluate how your chosen organisation’s brand position, attributes and personalisation to the key customer segment could be enhanced through the use of digital techniques.
	AC1.2, AC1.3	(15 marks)
(c)	Appraise the role of the elements of your chosen organisation’s brand strategy, in terms of their ability to meet the theme-based objective.
	AC1.1, AC2.1	(10 marks)
	(Total – 30 marks)
	(Organisation summary maximum page count – two sides of A4 paper) (Tasks 1 (b) to 1 (c) maximum word count – 1,250 words)

Learning Outcomes covered in Task 2:
LO3, LO4, LO5
Please refer to the module specification for Learning Outcome details.

Brand Plan
In line with the theme you have selected for this assessment, you are required to carry out t Show More

Answer :

For solution, connect with our online professionals.

Tags:cim managing brands marketing assignment help

CIM Managing Brands: Professional Marketing Assessment Answer

Question :

Answer :

Save Time & Improve Grades