Assessment Task 3: Company Analysis
In this individual assessment you will select a company from the industry you have analysed as a team in Assessment 1 and develop a new and/or revised strategy for this organisation in Australia1. The focus in your analysis should particularly be on understanding the internal environment of this organisation and developing a new and/or revised strategy that logically flows from this analysis. Overall your work should result in a series of actionable strategy recommendations for this company.
You may choose your specific company but you MUST obtain approval from your lecturer before beginning your assessment. This is an INDIVIDUAL assessment, so you must choose a different company in the industry from those of your team members
Written report: 2500 Words (+/- 10%), excluding Cover Page, Executive Summary, Table of Contents, References, and Appendices.
Unit learning outcomes:
Completing this assessment will help you achieve the following unit learning outcome:
Course learning outcomes:
Completing this assessment will help you achieve the following course learning outcome/s:
Before starting this assessment, you should have read the relevant chapter/s of the textbook. You are also expected to search for information beyond your textbook.
As an individual strategy consultant you have been contacted by a company from the industry you have analysed with your fellow strategy consultants (in Assessment Task 1). This company wants you to develop a new and/or revised strategy to compete in this industry within Australia. The client company can be an existing competitor, but also an overseas company that might consider entering the Australian market.
If Assessment 1 has been conducted for an industry in Sri Lanka, this context should be the focus in this final assessment (so that both analyses will match).
Based on your comprehensive analysis of this company you are to report to the company’s board of directors on the strategic options available and the one you would recommend for the company to pursue. You will need to take into account the company’s current situation and its ability to implement the strategy.
You will need to address the following issues:
In researching and presenting your analysis:
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