Comparison Of Business Model Of Organizations: EBusiness Assignment Answer

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Question :

eBusiness Assignment Autumn 2020

Learning Outcomes assessed:
1 and 3
Important notes
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  • All electronic media will be checked for plagiarism.

Assignment Guidance

The learning outcomes assessed in this assignment are as follows:

Module Learning Outcome
LO 1
Identify and justify clear objectives, formulate company and marketing strategies and evaluate the advantages and disadvantages of e-business for such strategies.
LO 3
Demonstrate a practical understanding of the costs, revenues and profitability of e-business

Assignment tasks

There are FOUR (4) tasks set out below. Please complete all FOUR (4) tasks for your chosen organisation (see scenario/topic guidance above).

Task 1(25 marks)

Describe the two organisations and compare and contrast their business models. In your response you should consider:

  • How their products and services are marketed.
  • How customers are acquired.
  • What the value proposition is and how it is achieved.
  • How revenues are earned.
  • How customer service is provided e.g. how faults, complaints or problems are addressed.

Task 2(25 marks)

Considering Revolut, identify what you believe may be the most significant value for the organisation and their customers and explain why you believe this.

Considering how Revolut undertakes their activities, identify an e-business technology which your chosen financial organisation could benefit from adopting and explain how that can add value to their business.

Examples are needed to illustrate and support your ideas. Show how value is created compared to the more traditional ways which individuals and organisations can manage their finances. Evaluate how sustainable that added value is.

Task 3(25 marks)

For the e-business technology identified in task 2, use an academic framework to evaluate how the adoption of your recommended technology could impact on each element of the business model. Undertake a cost – benefit analysis to demonstrate the extent to which such a change could offer real value for money (cost of technology with regards to the realised benefits).

Task 4(25 marks)

For either Revolut or your chosen financial organisation, critically evaluate the advantages and disadvantages of an eProcurement strategy.

Select TWO (2) eProcurement technologies which would be beneficial and critically discuss the use and application of these techniques justifying why they could be appropriate for your chosen organisation. Choose TWO (2) further methods of eProcurement which you believe would NOT be beneficial and explain why.

Methods you can choose from include:

  • e-Tendering
  • e-Auctions
  • Vendor management
  • e-Purchase orders
  • e-Payments
  • Online auctions
  • Online direct purchasing
  • Online information search
Show More

Answer :


The two chosen organisation for this assessment are Revolut and Braintree. Both these companies are the financial organisations that have the potential to get benefit from the E-business activities. E-business activities include various activities such as manufacturing of products, processing of the products and communication. Revolut is a private company founded by Nikolay Storonsky and Vlad Yatsenko in the year 2015 (A better way to handle your money, 2020). The headquarters of this company is in London. However, on the other hand, Braintree is a payment service provider. It was founded in the year 2007, by Bryan Johnson. The headquarters of this company lies in Chicago, United States (Braintree | Online Payment Solutions and Global Payment Processor, 2020).

Both companies are in providing financial services. However, while analysing the business of the companies, it was found that the business model of both companies is very different. There are many differences between both the companies for marketing their products. The company Revolut believes that they do not need to invest a significant amount on marketing as they are solving the real problems of the customers (Diño & Ong, 2019). In using this technique, they will automatically come to the forefront of the customers. However, Braintree is organising marketing campaigns where they promote their company through their bold Ads. Hence, the marketing of products for both companies is different. This is how both companies are acquiring their potential customers.

Similarly, except this, there are other differences in both the companies. The value prepositions for both the companies are different. For the company, they propose the value by taking low fees by making the transactions frictionless. They want to provide fearless Foreign exchange globally. On the other hand, the Braintree has the offering of four main value prepositions that are accessibility, reduction of risk, pricing and customisation. Both their values are different, which refers to a completely different approach of conducting the business. The revenue stream of Revolut is a bit different from the other companies. They generate their revenues by selling subscriptions or packages to their customers. They have various subscription packages. (Bogaert, 2020) However, on the other hand, Braintree charges transaction fee from their customers which yields them with revenues. The Revolut provides interactive customer services where the customers can directly call the executives and question on their issues. However, in Braintree, the customers' relationships are primarily concerned with self-services with limited interaction with the employees. 


The idea of Revolut is to provide fearless foreign exchange services to their customers. In recent days there are many scam payments gateways. In the era of frauds and Scams, Revolut has taken the initiative to provide frictionless services without any fear. It is one of the most significant values that any organisation in this industry wants to achieve. 

The reason, I believe in this value is because the world needs a revolution. Moreover, with the help of making people technologically smart, the whole of humanity can be uplifted.

Revolut undertakes various financial activities in their company. However, there are much more technologies after the 4IR, which the companies can adopt in order to increase their benefits in the company (Storonsky, 2016). One such technology is the automated data collection system. This system will help the company to collect important data and store it in privacy. Data is the king of the modern world. Companies having more data can achieve success in no time. Hence, all companies need to store essential data. It can be used for marketing and making strategic plans. It can also be used to analyse the loopholes of the business to get the exact target customers the company require (Conway, 2019)

Google is having one of the biggest databases in the world. Hence, there is no other company which can beat them in terms of achieving success. It has become one of the most valued companies in recent times. (Google Cloud databases, 2020) Similarly, this e-business technology will help Revolut to understand who their actual customers are. In traditional times, companies used to make giant advertisements and bring mega starts in their platform to show people that they are not scammers. However, in modern times people believe in technology. Hence, innovation in Revolut is helping them to pace the world (Copeland, 2018). This value is sustainable as people need to be fearless while transacting their hard-earned money. Hence, companies need to achieve this value.


The TOE framework was developed in the year 1990, by Tornzatzky and Fleischer. It helps in assessing three aspects of the enterprise that influences the adoption and implementation of technological innovations (Baker, 2012). It is a theory that says that three elements of an organisation influence the adoption decision in the company. The Technology- Organisation-Environment Framework

The Technology- Organisation-Environment Framework 

It is found that the TOE is developed significantly less after the original formation of this framework. Various theories are used in the IS research. In the TOE frameworks, it describes the three elements. In the technology context, both the internal and the external technology that is relevant to the firm are undertaken. This also includes the practices and the equipment, which are needed for conducting the assignment (Al-Hujran, Al-Lozi, Al-Debei and Maqableh, 2018). In the organisational context, it generally refers to the measures that are undertaken, such as the scopes. In the environmental context, it analyses the arena where the company is conducting its business. It includes industry, government and competitors.

This framework is adopted IT studies as it helps in the empirical support that is identified within these three contexts. It can vary with different studies. A cost-benefit analysis is analysed below for Revolut:

There is various cost associated with the implementation of the automated data collection in the company. However, there are tremendous benefits.  

  • The company can improve the clarity and efficiency of the company. They can replace physical documents with data. It will take less storage and maintenance. 
  • It works faster than the physically stored data. Finding small data from the physical files is time taking. On the other hand, the stored data on the internet can be easily accessed.
  • It helps in reducing the paper works. There are high chances of misplacing the papers. Hence, it leads the individual to frustration. With the help of already stored data, the companies can reduce their stress and can get all the information in a single click.
  • The chances of errors are very much reduced in the automated data storage system. In the physical files, there are high chances of data errors. However, this can be replaced.


There are many procurement technologies in the market. However, the most beneficial technology in the market is the online-purchase orders and e-payments. For the company like Revolut, the technologies are to be used should be these. 

  • E-purchase orders– This procurement is an as simple process as a general purchase. However, the only difference is that it is not done on the papers. By submitting the orders, the buyers commit to purchasing the goods or the services on the agreed amount. Hence, after filing the order, the buyer receives a bill which provides them with insurance against the frauds or scams. As the company Revolut believes in their values of making the customers fearless to do their monetary transaction, this procurement will be helpful in achieving it (Moslehpour, Pham, Wong & Bilgiçli, 2018). It can be among one of the most beneficial procurements in the Revolut, which will help them to get the desired goals and objectives. 
  • E-payments– In simple words, e-payments are the payment procedures where an individual has to pay for the goods and services. However, this process is done over the internet. Any technological devices such as computers, mobile phones and others can be used for transacting the amount. For the company like Revolut, they must get procurements like e-payments (Chauhan, Shingari, & Shingari, 2017). It is beneficial for the company as their whole business lies in this core, where they have to provide customers with accessible payment services. Hence, they have to use this procurement.

In my opinion, these are the two procurements which can be beneficial for the company Revolut. However, there are two more procurements which will not be beneficial for the organisation. These are:

  • E-tendering- The e-tendering is the electronic tendering system, which facilitates the whole process of tendering. It starts with advertising the products to marketing and selling them. However, as Revolut company is not focused on the tendering service., It can be said that it is not that much beneficial for the company in general. The main do not stress their marketing campaigns. They do not want to invest a considerable amount upon their marketing and advertisements. However, they feel that as they are making the right product to save humanity, they will eventually get noticed.
  • E-auctions- It is an online auction that is held over the internet. For instance, companies like E-bay host these kinds of e-auction were many companies can participate. It is one of the largest auctions on the internet. However, for the company like Revolut, auctions are not necessary. They have their research and development department where they are working to develop products which can significantly solve the problems of the people. (Karaba─č & Tan, 2019).  Hence, it can be considered as one of the least beneficial procurement for the company.