Competitor Analysis of the Company by PESTEL Analysis: Assessment Item 3 Answer
Overview of presentation 1:
The competitor analysis of the company has been developed in the study by implementing the PESTEL analysis. The external factors that should be taken into consideration for analysing the market environment have been evaluated here. The factors are included of the political, economical, social, technological, environmental and legal factors. These factors have been taken into consideration in respect to the geographical location of Australia (Perera, 2017). Moreover, their analysis would help the company to understand the factors that can affect their business in the external way. On the other hand, from the analysis of the external factors, it can be generated that the organisation is planning to develop their business from the regional to the international level, and thus, they are developing their economical and the legal aspects.
Overview of Presentation 2:
The SWOT analysis is a strategic tool that is often used by organisations to identify the internal strengths and weaknesses and the external threats and opportunities. This is very useful as it helps in analysing the current position of the organisation and thus helps in taking several strategic decisions of the company like marketing plans and others. In this particular presentation a SWOT analysis of the Bellamy’s Organic Company has been done so that it helps in devising the marketing plan of the company. This has been done so that Bellamy’s can work on it strengths to reap the maximum benefit, and work on its weaknesses so that slowly it can be converted to strengths (Lal & Davis-Ngatai, 2018). Furthermore the opportunities available will help the organisation to plan on how to market its products so that revenue can be maximised as well as market share can be enhanced. Finally the threats will help the company to use its strengths and opportunities to an extent where the threats can be nullified. For example the Australian market is ruled essentially by foreign baby food brands which have a strong brand image hence the marketing plan should aim to win the trust of the target consumers so that the brand image can be enhanced.
Overview of presentation 3:
From the generation of the action plan, it can be stated that the marketing plan of the mentioned company has been developed in order to generate interest of the people to the products and the services of the company. The action plan for marketing is focusing on the generation of the marketing campaigns of the company in order to take the products to the consumers’ and to achieve the competitive advantage. It is evident being one of the regional companies of organic baby food; it is difficult for the company to achieve the competitive advantage. The marketing plan has been developed in order to achieve the competitive advantage as well as the promotional campaigns for the company (Herrero, et al. 2017). On the other hand, the action plan for the marketing development of the organisation has also focused on the pricing strategy of the products. For the development of new products and services for the company pricing strategy is important. Therefore, the pricing strategy of the marketing plan has reflected on the factors associated with it.