Workshop: Industrial Espionage
In the previous tutorial, you used Competitive Intelligence to obtain information on your competitor legally in order to find out what its developers and management may be up to. From analyzing the results of the BI exercise, it was concluded that it is very likely that they (the competitor) has developed a new marketing method that would promote Online shopping.
You know the legal and ethical limitations of competitive intelligence, but now you are contemplating using Industrial Espionage against your rival. Thinking may be unethical or immoral, turning thoughts into actions is illegal!
Based on the above scenario, you suspect that your competitor may be able to become the first and biggest Online seller in the health and beauty. This is worrying because the competitor can hold a significant portion of the market, and given that these method can remain operational for few years, it will be very difficult to recapture the lost market share.
The CEO has suggested/hinted in using Industrial espionage to obtain the following information.
Role play your assigned position within the company and discuss how the company can use Industrial Espionage to find out the required information. You should make use of your knowledge gained from earlier tutorials, the provided company profile as well as further research to create a plan to spy your competitor. You may make any reasonable assumptions in your plan, but you must state these assumptions clearly in your written work.
You may find it helpful to:
For solution, connect with our online professionals.