Corporate Social Responsibility Of Melbourne Waters

pages Pages: 4word Words: 890

Question :

Code: BBAC502

Melbourne Water was listed as Australia’s top 10 business leaders in the Corporate Social Responsibility (CSR) in 2014. 


  1. Describe and discuss how the components of corporate social responsibility (i.e, social and environmental) are practiced in Melbourne Water. 
  2. In your view, evaluate how these components (social and environmental) in Melbourne Water impact the local community?
  3. Write a brief discussion with relevant literature on CSR that related to what you have outlined in (1) and (2) above. Make sure to use academic references in this section. 
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Answer :

Executive Summary

In order to answer to the paucity of the water a city needs to administer a proper percolation of water. In this current suite, the effective measures taken by Melbourne Waters has been extensively analysed in terms of the guidelines of Corporate Social Responsibilities. On that note, after evaluating the outcomes one can convincingly admit that, the measures are critical, sincere and circumspect. 


Melbourne Water is a state-sponsored statute that chiefly operates across Melbourne, Australia and supposed to serve the entire community by maintaining proper percolation of water. Apart from that, the respective unit is also in charge of the entire constructional activities like installing reservoirs and additional activities such as drainage system and sewerage. Apart from the core competent activities which exercises a partial commitment of catering social welfare, Melbourne Water needs to invest a substantial moiety of their annual revenue in order to perform their Corporate Social Responsibilities which might include the maintenance of the quality of the water that is supposed to be diffused across the city and many other obligatory activities. The current report suite is supposed to discuss the major components that Melbourne Water is obliged to practice while accumulating the argumentative support from a pertinent archive of literature on this discipline. Moreover, the subsequent impact of these activities on the immediate has been attempted to identify and evaluate critically.   

Description and discussion of practicing the major components of CSR in Melbourne Water

Being the in charge of the entire water supplying unit, the chief social responsibility that Melbourne Water is bound to pursue is to ensure the unimpeded percolation of pure water. This dedication will obviously urge for some precaution that might resonate with the embedded notion of Corporate Social Responsibility. The precautions might include the prevention of the water from contaminating. Diffusion of contaminated water across the city might cause severe water borne diseases and many other fatal consequences. In order to eliminate the possibilities of catastrophic consequences, Melbourne Water needs to ensure proper sewerage and drainage system (which is included in their core competencies) since stagnated water can be a potential source of severe water borne diseases. In a broader sense, as per the outcome of a covert survey conducted by WaterAid intends to state that these water-related diseases spread an adverse impact in the global health standards while being a potential hindrance of the socio-economic growth and prosperity (Morgeson, Aguinis, Waldman & Siegel, 2013). On that note, the domain of expertise of Melbourne Waters as well as the seedbed of their social liabilities lies in the intersecting sphere of two of the major yet empirical components and that are Environmental Protection and Community Involvement. In terms of community development, they have arranged several mobile vans to hover all across the city while conveying the message to maintain the drainage system while developing the awareness of the water related causalities. Thus, on the basis of the above discussion, the absolute objectives of Melbourne Waters in terms of Corporate Social Responsibilities can be categorized as follows;

  • Proper percolation of contamination-free water in an adequate quantity and reasonable quality within a nominal distance 
  • Encourage preservation and replenishment of the available water ( that is why they exhibit a considerable attention in keeping reservoirs) in order to attain the requisite sustainability measures (Peloza, Ye & Montford, 2015)..
  • Encourage to prevent the water from stagnation by ensuring proper maintenance of drainage system as a precaution of severe waterborne causalities.            

Evaluation of the impact of the components in local community

In order to evaluate the potential influences of the major components that has been illustrated earlier, a brief metric of the underlying activities regarding the obligatory responsibilities beyond the corporate cause needs to be addressed here;

  • Proper execution of the preventive measures including safe preservation of water and punctual replenishment in order to retain the sustainability of the entire system
  • Undertaking the requisite provisions of installing domestic water pipe connections
  • Establishing central or split ( that is decentralized) water treatment units in order to ensure effective Operations and Maintenance.
  • Developing awareness regarding the sustainability of the water quality and the analytical frameworks that are prone to be employed to investigate the quality of water
  • Establishing laboratories in order to identify the proportion of foreign materials in a sample in order to deduce the index of quality while encouraging the replacement of the o source of raw water

The poor quality can cause a considerable harm in the prosperity of the society end may lead the residents to collapse. The quality of water can be characterized from the outcomes of the several investigative scales and frameworks that are prone to be employed to workout the presence of chemical or bacteriological agent and can be utilized as a reliable index of the quality of water. The consistent use of contaminated water might cause severe consequences regarding the health of an individual and the society itself since the consequences can be cited as potential hindrances towards sustainable growth. The installation of labs to investigate the quality of the water have facilitated the process and as per the latest report provided by WHO, the waterborne diseases and associated casualties in the Melbourne Premises has reduced considerably. Moreover, as Melbourne Water is committed to encourage the installation of reservoirs that might facilitate the process of water preservation, the unnecessary utilization of water has been considerably decreased. The complaints regarding the paucity of water has also been reduced since most of the citizens across Melbourne is enjoying reasonably unimpeded distribution of water. Though there exist ample amount of Water treatment plants across the community, Melbourne Water is also constantly encouraging to built Water treatment plants in order to ensure their absolute objective of effective operation and management of the entire system. The dedication towards the eradication of water-related severities is commendable since the relevant authority have invested a significant amount in order to arrange a mobile van that was instructed to dispense details and consequences about the water-related maladies. This have significantly worked out since most of the citizens started draining the stagnated water and this impulse has been accredited by the Melbourne Waters since they have endowed the entire municipality with effective drainage system.                 

Brief review of relevant literature

The scholarly apprehension of (Peng, Bruton, Stan & Huang, 2016) suggests that the presence of ingredients that cause contamination of the given sample of water can considerably influence the socio-economic progress of the country. Moreover, the diseases that are vulnerable to occur own the ability to waste significant working hours and simultaneously cause a decline in the economic growth. Moreover, on that note, as per the article of (Kim, Li & Li, 2014), Water-borne maladies can function as an economic undermine both in the terms of domestic and external operations. At the domestic quarters, the financial decline might include both the aspect of domestic and national economy. Moreover, there is an ancient history to preserve water in homemade reservoirs in order to combat a sudden paucity of water. On that note, as per the simulations of Ho, (2013), in the context of Melbourne, preservation of water can assist Melbourne Waters to pursue their ultimate objective of seamless and unimpeded flow of water all across the city. Furthermore, in order to monitor and simultaneously provide the desired amount of per-capita water, Melbourne Waters has installed several testing labs in order to eliminate the harmless ingredients from water and eventually enable the potential customers to have an unimpeded flow of contamination-free water.

As Husted, (2015), extensively opines it, the level of underground water has been gradually decreasing in an exponential decline. On that advent, the initiative of Melbourne Waters is commendable since they have taken one of the most circumvent decisions regarding the preservation of Water. This can also add a dimension of morality since it shares a considerable aptitude with one of the paramount global interest. 

There also exists a dominant history of installing water treatment units in order to detect the hazardous ingredients present in the sample water. Moreover, as Flammer, (2015) apprehends, the native installation of the water treatment plants will in return generate the requisite awareness regarding the stagnation of water. Moreover, several aspects regarding the eradication of the waterborne diseases has been taken in the prevalent years and the evaluation of those heralds to the conclusion that the measures that Melbourne Water is dedicated to administrate is commendable in terms of circumspection.         


In the attached report suite, the dedication and declaration regarding the proper distribution of Water premises in the premises of Melbourne has been addressed. On that note, this activity has been systematically evaluated against the guideline of Corporate Social Responsibilities. The major components of Corporate Social Responsibility have been extensively explored in terms of the performance characteristics that Melbourne Water has been able to dispense. The apprehension that has been provided here is thoroughly supported by an extensive archive of pertinent literature in order to consolidate the apprehension reflected over here. This study also serves a moral obligation, which encourages the welfare of the native society of Melbourne where the administration appear dedicated to eradicate the notion of waterborne maladies that might harm the society effectively while imposing an economic burden.