CSR Strategy for Two Sisters Food Group
CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPORTANCE IN MAINTAINING THE COMPETITIVE ADVANTAGE AS WELL AS SUSTAINABILITY
1) Part 1:
Definition of the project:
As stated by Meredith and Mantel Jr, (2011), project is one of the collaborative as well as individual enterprise that mainly involves designs or research, which is carefully planned mainly by the project team in order to achieve one specific aim. This project is intended to describe the CSR strategy and its effectiveness for the 2 Sisters food group which is one of the food based organisation in the UK. As 2 sisters food group is food based organisation so that they need to maintain different rules and regulations regarding food standards that are implemented by the government of the UK. Moreover, they need to maintain effective relationship with the supplier so that they can get contiguous flow of raw materials. Therefore, effective CSR strategy needs to be implemented by them to avoid any kind of environmental issues such as emission of green house gas.
Problem statement of the project:
2 sisters food group is one of the UK based biggest food company that mainly sells poultry, biscuits, red meat, frozen, chilled food as well as the bakery food. They have effective supplier for supplying chicken, red meat, bakery related raw materials etcetera. It has been observed in the present time, 2 Sisters food group has scored lowest in the animal welfare, which creates CSR related issues. Moreover, the organisation does not have any effective strategy to motivate their employee. They force employees to put very hard work but at the end, they do not provide any appreciation along with the holidays. This reduces the productivity of the company and distracts the investors because they are now considering the organisation as the unethical organisation.
Strategy of the project:
In order to understand the effectiveness of the CSR strategy of the 2 Sisters food group, a survey was conducted on the employees so that the appropriate scenario can be seen. For the conduction of the survey, the researcher has developed a set of the questionnaire and asked those questions to the sample respondents who are mainly the employees of 2 Sisters food group.
Objective regarding the project:
The main aim of this research understands the main impact of the CSR strategy on the operation of 2 Sisters food group so that they can maintain a sustainability and competitive advantage.
- To develop an effective CSR strategy by which satisfaction from the employees can be achieved
- To understand the influence of the corporate social responsibility and its impact on the sustainability of 2 Sisters food group
- To improve the productivity as well as quality of the production in the 2 Sisters food group
- To achieve huge amount of profit at 2 Sisters food group
Objective related to performance, time and costs:
The time related objective of this project is completing the project and gain a brief overview regarding CSR strategy within 5 weeks time.
The cost related objective is completing the whole project within £700.
The performance related objective is achieving a brief insight regarding the ethical practices at the 2 Sisters food group and recommending effective CSR strategy by which the organisation can practising more ethical approach.
Deliverables of the project:
The main deliverables of this project understands the main problem in the CSR strategy of the 2 Sisters food group and develop an effective CSR strategy by which the organisation can maintain more competitive advantage and sustainability.
Scope statement of the project:
According to Cleland and King (2013), project scope is one of the part of the planning regarding project which mainly involves the documentation and determination of the list of different goals, deliverables, functions, tasks, deadlines as well as features of any project. It has been observed that the organisation faces issues because they do not have any effective employee welfare scheme. Along with that, 2 Sisters food group do not have any effective focuses on the animal welfare strategy. This project mainly describes different issues faced by 2 Sisters food group and deliver strategy by which this food company can achieve more sustainability.
Included scope of project:
- Different types CSR related problem that are faced by the 2 Sisters food group
- Importance of effective CSR strategy in the 2 Sisters food group and its effectiveness in achieving the sustainability and competitive advantage.
- Development of effective CSR strategy of the company
Excluded scope of the project:
- Barriers faced by the 2 Sisters food group during the implementation of the effective CSR strategy
Stakeholders as well as resources for this project:
The main stakeholders of this project are the employees, managers, as well as the investors of the 2 Sisters food group.
Different types of resources that are utilised in these particular projects are the physical, human resource and the economic resources (Davenport et al. 2012). Physical resources that are utilised in this project are different stationeries along with the laptops, internet routers etcetera. On the other hand, human resources involved in this project are the field executives and the financial resources that are required for this project is the £700.
Success criteria of the project:
Success criteria of this project is understanding different weaknesses in the CSR strategy of the 2 Sisters food group and developing an effective CSR strategy by which 2 Sisters food group can achieve competitive advantage and sustainability. Other success criteria of this project are developing an effective animal welfare scheme in the 2 Sisters food group along with employee wellbeing strategy.
Assumptions of the project:
As 2 Sisters food group is one of the established organisation so that the main assumptions of this project is the organisation already has one of the established strategy.
2) Implementation plan of the project:
After the development of any planning regarding any project, it is mandatory to develop an effective strategy by which the project can be successfully implemented.
Work breakdown structure of this project:
Figure 1: Work breakdown structure
(Source: Created by author)
Schedules of the project:
|Different tasks||1st week||2nd week||3rd week||4th week||5th week|
|Developing a clear understanding regarding the main problem of the 2 Sisters food group|
|Developing the goal of the project|
|Development of the strategy for the project|
|Inducting meeting with the high level management and gaining permission to conduct interview on employees|
|Conduction of the survey on the employees of 2 Sisters food group|
|Recording the feedback and understanding the problem|
|Conducting interview on the investors to understand the reason behind their destruction |
|Recording as well as analysing the feedback through the effective utilisation of the proper techniques|
|Preparation of the final documents for this research|
Table 1: Gantt chart
(Source: created by author)
3) Processes of the project:
Process of the project mainly involves different stages by which any project can be successfully conducted. Process of any project mainly involves the initiation, progress and the termination of the project.
|Communication purposes||Frequency||Communication method||Audiences of the communication|
|Achieving the right direction to conduct the project and discussing the progress of the project||Frequent||Main verbal communication along with digital communication through different chatting apps||Member of the project|
|Understanding the main problem that they are facing in the 2 Sisters food group||Sometimes||Oral communication||Employees of the 2 Sisters food group|
|Understanding the reason behind the destruction of them for investing in the 2 Sisters food group||Sometimes ||Oral communication||Investors of the 2 Sisters food group|
Table 2: Communication plan for the project
(Source: Developed by author)
4) Risk management plan of this project:
|No.||Risks||Probability of occurrences||Impact of the risks||Effect on the projects||Technique to reduce risks|
|1||Loss of project direction||Medium||High||Ineffective outcome||Regular communication with the supervisor regarding the direction of the project|
|2||Understanding the most effective project strategy||Medium||Medium||Ineffective outcome||Consult the supervisor the evaluate the most effective research strategy|
|3||Lack of achieving feedback from the employees||High||High||Failure of the project||Developing the communication skills and implementing proper approaching style|
|4||Gaining feedback from the investors||High||High||Failure of this project||Show more politeness and describing the necessity of the project|
|5||Ineffective data analysis||High||High ||Unintended outcome||Conducting consultation with the experts|
Table 3: risk management table
(Source: Created by author)