Assessment Type: Research Project – 2500 + 10% word report – Individual Assessment
Purpose: This assessment is designed to allow students to research current alternative theoretical approaches in strategic management, and evaluate them in terms of suggested benefits, but also identify and explain their limitations. This assessment relates to learning outcomes a, c, d and e.
Topic: The effect of strategic management and organisation culture in formulation and implementation of business strategy.
Task Details: Students are required to research and discuss different strategic approaches (at least three) in strategic planning and compare them focusing on strategic management process and implementation of business strategy. Students should identify at least one organisation, where each process has been implemented and evaluate its effectiveness. Students should draw conclusion and recommendation based on evidence and discuss the significance of each process. This should be supported with relevant theories, models and present their research in a professional report format.
Students must use the following concepts in their report.
Research requirements: Students need to write their assignment with the support of relevant research. Students must use the textbook and a minimum of 12 suitable, reliable, current peer -reviewed journal articles in building the argument. Students should demonstrate an understanding of the validity of other sources and the information gained from them, e.g. the information found on a corporate website is only like to present the positive elements. The articles in Section 2.9 above may be used if relevant, but better research marks will be awarded to students who do their own independent relevant research.
Presentation: 2500 + 10% word report format – Word .doc or .docx. Title page, table of contents, executive summary, introduction, suitable headings and sub-headings, recommendations/conclusion, reference list (Harvard – Anglia style), attachments if relevant. Single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt.
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