Applying Theories And Concepts Of Customer Satisfaction

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Abstract:

The current research work talks about the importance of customer satisfaction for the benefit of business organizations. It is a research paper focused on applying theories and concepts of customer satsifaction and strong relationship in the real world scenario. The case study approach followed to conduct the research work help in exploring the perception of customers about policies of customer satisfaction as adopted by business organziations and their expectations from companies that can help in achieveing a loyal customer base.