English 1100 Research Essay: Integration Of CSR In Starbucks For Environmental Stewardship Assessment Answer

Answer :

How Integration of CSR helped Starbucks to acquire Environmental Stewardship and protect the environment?

Introduction

The concept of Corporate Social Responsibility implies the undertaking of initiatives by an organization pertaining to the following of certain ethics during the course of conducting and undertaking of activities that are related to business. The main aim of the essay is to present an overview of the benefits for Starbucks as a result of the integration of Corporate Social Responsibility. These benefits include the acquisition of Environmental Stewardship by Starbucks thereby playing a vital role in the protection of the environment. Starbucks is an incredible multinational coffee brand headquartered at Washington D.C., capital of the US.

Thesis Statement

The research focuses on utilization of effective Corporate Social Responsibility in accordance with initiatives to recycle and reduce waste, conserve energy, addressingclimate change and building LEED certified stores has been quite effective in laying positive impacts over the attainment of environment stewardship for an organization like Starbucks that can be proved through extensive evidences. 

Role in Community Welfare

Starbucks has played an extremely essential role with regard to the undertaking of activities which has benefitted the communities to a huge level. It is committed to make a positive impact over the communities it serves through business. It has in the recent past engaged itself in activities related to ethical traded in terms of sales of coffee thereby implying that it is committed to ensure that the future of the farmers are secured. As a result, Starbucks makes sure that the coffee manufactured and market under its brand is of the finest quality. It has focused on the conservation of resources to a huge level thereby impacting on the environment (Kangand Namkung 1145). As a result, it has influenced climate change to a great extent. Starbucks has also emerged as one of the most important supporter of renewable energy in the coffee industry thereby leading to a positive impact over the environment. It has also adopted initiatives pertaining to the emissions of greenhouse gases from their workstations, joints and manufacturing plants thereby paling an extremely important role in terms of climate change as inferred from its website. Starbucks has engaged in the providing of the beverages in eco-friendly cups for their customers in the stores thereby implying that the scope of recycling is increased. It also implies that the cups can be used again as a means of consumption of the beverages. Innovation plays a very important role in the undertaking of the activities related to environment on part of Starbucks. The collection and disposal of the waste is done in such a manner that the environmental protection is ensured to a huge extent (Tang, Mack and Chen 1375).  However it is to be seen that whether the country where Starbucks has its operations provides for the infrastructure related to the recycling of its cups. In this aspect, the policy of the respective government related to recycling would also be taken into account. The policy with regard to the prevention of environmental pollution would also be an important factor which would help in the identification and determination of the feasibility in terms of the undertaking of the activities related to Corporate Social Responsibility on part of Starbucks. In its manufacturing plants also, Starbucks is striving towards the undertaking of initiatives with regard to the improvements in the working conditions for the staff thereby ensuring that their health and safety are not compromised (Li, Lu and Huan 175). It has also engaged refugees in their activities thereby employing them based on the skills as per the suitability of the job roles. As a result, it has implied the welfare of the refugees to a huge extent. It has also engaged in Diversity Management by inducting a wide range of people into their business thereby playing a vital role in the providing of a huge scope and opportunity for employment of people from various backgrounds.  Its activities related to Corporate Social Responsibility has played an important role in the aspect of climate change at the global level due to its prevalence in the international arena.

Sustainability

Starbucks is committed to sustainable development by advocating for the building of stores which are purported to receive a certification related to the Leadership in Energy and Environmental Design. Such a certification is the most popular form of making an approval or a validation in terms of the rating of a building in terms of its eco-friendliness (CampbellHelleloid 50). The standards and framework pertaining to the Leadership in Energy and Environmental Design would play an important role in the enabling of Starbucks to undertake activities related to the setting up of such buildings accordingly in order to house their stores and offices. As a result, it would be ensured that a healthy ambience is created thereby resulting in the effectiveness and efficiency related to the production and subsequent marketing of the products of Starbucks. The costs involved in the construction of the buildings would be saved to a great extent as a result of the implementation of eco-friendliness. As a result, besides the role played by Starbucks in terms of the developing of environmental friendliness, it would also ensure the economic viability accordingly in an incredible manner as far as cost effectiveness is concerned (Barnett 175). By the virtue of these kinds of practices, Starbucks would be engaged in environmental stewardship thereby ensuring that it complies with the ethics in a proper and appropriate manner. The aspect related to environmental stewardship on part of Starbucks would also imply the donations it makes in terms of the expenses to be made in the future with respect to climate change as far as aspect related to the environmental friendliness is concerned. In this regard, the management of resources on part of Starbucks has to be quite incredible. The initiatives undertaken by Starbucks have proved to be extremely beneficial thereby implying that the impact it has over the environment, most notably in terms of climate change is quite positive. In terms of business, it has also engaged in activities related to green retail thereby implying the packaging of the products in eco-friendly paper bags rather than plastic bags. It has also been engaged in the marketing and manufacturing of sustainable coffee thereby leading to the satisfaction of its customers in a proper and appropriate manner as far as their health is concerned. In terms of green retailing, it has built many stores which have received certification as per the framework set out by the Leadership in Energy and Environmental Design as aforesaid (Osagie et al 245).  As far as electricity is concerned, it has received certification related to the usage of renewable energy for power supply in its stores. In this regard, Starbucks has played an extremely important role in terms of innovation. It has also formed partnerships with other companies with regard to the usage of renewable sources of energy as far as the power supply is concerned. Its aims and objectives imply that it is committed to strive for greener products and services in the interest of sustainability. As a result, it has complied with basic ethics with regard to the capitulation upon Corporate Social Responsibility.   

Conclusion

As observed from the aforesaid discourse, it can be concluded by stating that the activities relating to Corporate Social Responsibility on part of Starbucks have not only been justified but are also appropriate. The discourse has presented the role played by Starbucks in terms of protecting the environment thereby leading to positive outcomes for the communities it serves. The aspect related to climate change as a result of the initiatives undertaken by Starbucks pertaining to Corporate Social Responsibility have also been discussed and demonstrated. The concept of certification as per the standards of the Leadership in Energy and Environmental Design has also been taken into account.