Your team is currently considering to enter in the online marketing industry via the e-commerce systems
and through the Amazon Australia platform. The head office is in Australia. Your tasks are to:
1. Develop a new idea/product/service that is compatible with the Amazon Australia and marketable globally via the
2. Develop a market profile of a country that you think would be the best fit for the new idea/product/service in
terms of generating revenues. Justify your answer.
3. Identify the two most important challenges each for the demographic, economic, financial, social, political and
technological factors associated with the new idea/product/service and marketing it through the Amazon
4. Formulate effective strategies to address the challenges identified in point 3.
Prepare your PowerPoint presentation in 10 slides (maximum). You will have 10 minutes (maximum)
to present your task
Title Slide (2 marks): Includes students' names, ID numbers, unit code and name, campus, term and year, a title of the assessment task, and names of the unit coordinator, lecturer and tutor, and table of contents.
Background (8 marks): Includes the aim of this assessment task, a brief background of the new
idea/product/service that is compatible with the Amazon Australia and marketable globally via the Internet.
Market profile (8 marks): Includes a market profile of a country for the new idea/product/service, and justify why it is the best option in terms of generating revenues.
Market challenges (8 marks): Includes the two most important challenges each for the demographic, economic, financial, social, political and technological factors associated with the new idea/product/service marketing through the Amazon Australia platform.
Strategies to mitigate market challenges (8 marks): Includes formulation of effective strategies to address the environmental challenges identified above.
Conclusion, presentation style, teamwork, design, citations and references (6 marks): Includes a summary of the presentation including its objectives, professionalism, quality of teamwork, and the inclusion of relevant theories, data, figure, a framework with citations and references of 10 (minimum) scholarly sources, including academic journals, textbooks, authentic Web sources etc.
American Psychological Association (APA)
Learning Outcomes Assessed:
Analyse environmental factors in an international marketing context
Evaluate international marketing opportunities within the conceptual frameworks provided by the current
Formulate effective marketing strategies for operations in international markets
Identify the new trends in international marketing from an Australian and global perspective.
Information Technology Competence
Considering the convenience and effectiveness associated with an online business model in expanding market presence, phenomenal growth in ecommerce can be observed throughout the past one and half decade (Johannisson, 2017).
The assessment aims to help my team to consider entering online marketing industry with the help of ecommerce business model using the platform of Amazon Australia.
In order to achieve the aim, the development of particular human resource management and solution software is selected for marketing globally through Amazon Australia.
India is selected as the country, in which the software will be marketed and sold initial via the particular platform considering the opportunities for growth available in the particular marketing environment.
Driven by the growth of technologies in the contemporary business world, modern business management practices are faced with the superior task of adapting to changing requirements in the existing marketplaces.
Due to the need of upgrading different HR management practices, such as recruitment, training, performance management and succession planning, the growth in marketing and distribution of HR software can be observed essentially throughout the talent management sectors (Aryanto, Fontana & Afiff, 2015).
The market for HR software recently went through an unprecedented wave of consolidation, mainly influenced by the shift from traditional management approach to a software-as-a-service (SaaS) model (Butler & Callahan, 2014).
India is one of the fastest-growing economies in the world in terms of GDP growth and improvement is criteria associated with ease of doing business.
Liberal foreign investment policies in the country, after the wake of different economic reforms led by the current government, open doors for many large international businesses to develop their operating presence through subsidiaries or homogenous centres (Murthy & Abeysekera, 2015).
With an increased inclination towards digitalisation of a wide range of processes across social, governmental and organisational processes, the Gen Z employees from the country’s modern population are well acquainted with the use of technologies, such as frequent messaging and news feeds (Norman & Venter, 2016).
Rapid transformation throughout the country is creating significant changes across HR work processes and platforms to cause a shift towards cloud and mobile-based platforms that contribute to the greater good to people management.
Platforms, which aim at simplifying the complex decisions related to recruitment, selection, training and payroll, play an indispensable role, especially in a country where work policies are rapidly transforming and workforce is becoming more modern.
Dramatic growth in HR software in the country is driven by the tools that automate manual work processes to the platforms that support enhancement of employee experience (Alok, Raveendran & Jha, 2015).
Apart from becoming one of the intensive technologic hubs of the world, India is the nation with the largest human potential, driving the selection of the Indian market for marketing and distributing the identified product through ecommerce.
While HR continued to become a backend function in India, recently, over the past five years, significant transformation across economies have changed the face of HR to provide more attention on talent and technology (Kumar, 2014).
Despite challenges present in various forms from multiple perspectives, India is one of the most promising markets for the particular type of product or idea marketed through Amazon Australia. Given the rising interests among international business to set up operational hubs or manufacturing facilities in India using its abundant resources, especially human resources, significant opportunities to achieve growth and profitable revenues are there for the new undertaking. However, such an approach must be undertaken after considering some of specific strategies to overcome or manage key risks in the form of various environmental forces.