Assessment Information 3
Subject Code: | HAT201 |
Subject Name: | Introduction to Hospitality and Tourism |
Assessment Title: | Case Study Analysis |
Length: | 1500 words (+/- 10% allowable range) |
Assessment Description
The purpose of this individual case study analysis is to further your skills in applying relevant Hospitality and Tourism analysis tools. It will also test your ability to identify a range of Hospitality and Tourism related problems, and it’s ethical implications. This will enable you to apply ethical standards to a variety of situations arising in the Hospitality and Tourism Context.
You are to watch the following video:
Vanuatu’s Broken Dreams
https://www.youtube.com/watch?v=eMACsi8j3us
In preparing your analysis, you must answer the following questions:
1.Identify and discuss the prime ethical and governing issues presented in Vanuatu’s Broken Dream video.
2.Did PO Cruises act ethically in this case? Justify your answer.
3.Who should be responsible for rectifying issued that you have identified? Why? Explain your reasoning.
4.Discuss how Australian and/or Vanuatu’s governments could have resolved identified issues. Justify your answer.
5.Suggest at least three recommendations to overcome such issues in the future.
You are required to use at least 8 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
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Assessment Information
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COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
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COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
HAT201 Assessment 3 Marking Rubric – Case Study Analysis 40%
| Marking | | NN (Fail) | P (Pass) | | CR (Credit) | | DN (Distinction) | HD (High Distinction) |
| Criteria | | 0 – 49% | 50 – 64% | | 65 – 74% | | 75 – 84% | 85 – 100% |
| Analysis of | Your analysis lacks depth, and | You briefly analyse some of the | | You analyse most of the | | You analyse and interpret | You analyse and interpret the | |
| Identified Issues | your interpretation is not relevant | issues, and your interpretation is | | issues, and your interpretation | | issues thoroughly. | issues articulately and | |
| | | to the assessment criteria. | not always relevant to the | | is well structured. | | | convincingly. |
| /30 marks | | assessment criteria. | | | | | | |
| | | | | | | | | |
| Recommendations | The quality of your | You have drawn some useful | | You have drawn mostly useful | | You have drawn varied, well- | You have drawn dynamic, | |
| | | recommendations is poor and/or | recommendations although a | | recommendations. | | researched and compelling | comprehensive and convincing |
| /30 marks | incoherent. | more comprehensive analysis of | | | | recommendations. | recommendations. | |
| | | | the case study would have been | | | | | |
| | | | helpful. | | | | | |
| Research | Your research lacks focus | You have selected some | | Your research is focused, | | It is obvious that your research | It is clearly obvious that your | |
| | | because of an unsuitable choice | appropriate scholarly sources. | | drawn from an appropriate | | is focused, complemented by a | research is extensive and focused, |
| /20 marks | of sources. | Better use of quality sources | | range of scholarly sources. | | quality selection and range of | complemented by a quality | |
| | | | would help focus your research. | | | | scholarly sources. | selection and range of scholarly |
| | | | | | | | | sources. |
| | | | | | | | | |
| Format | Spelling and/or grammar is | Even though grammar and | | Mostly correct grammar and | | Errors in grammar and spelling | Correct grammar and spelling | |
| | | consistently incorrect, impacting | spelling are an issue, they do not | | spelling are very good but with | | are rare. | throughout the analysis with no |
| /20 marks | on the flow and readability of your | detract very much from the | | occasional errors. | | | obvious errors. | |
| | | analysis. | readability of your analysis. | | | | | |
| | | The format chosen for your | The format chosen for your | | The format chosen for your | | Your analysis is professionally | Your analysis is professionally |
| | | analysis lacks thought and | analysis is appropriate, but major | | analysis is appropriate, but | | presented and has been | presented and exceeds |
| | | consideration for the intended | improvements would enhance its | | some improvements would | | submitted in the appropriate | expectations in what is evidently |
| | | audience. | presentation. | | enhance its presentation. | | format. | suitable for a high-grade |
| | | | | | | | | commercial environment. |
| | | In-text referencing and/or | In-text referencing and the | | In-text referencing and the | | In-text referencing and the | In-text referencing and the resultant |
| | | reference list is mostly incorrect or | resultant reference list adheres | | resultant reference list adheres | | resultant reference list adheres | reference list adheres to Kaplan |
| | | non-existent. | to Kaplan Harvard Referencing | | to Kaplan Harvard Referencing | | to Kaplan Harvard Referencing | Harvard Referencing Style, with no |
| Total Marks | | Style, with major errors. | | Style, with minor errors | | Style, with only the occasional | errors. | |
| | | | throughout and the occasional | | minor error. | | ||
| | | | | | | | ||
/100 | | | | | major error. | | | | |
| | | | | | | | ||
| | | | Feedback and Grades will be released via Turnitin | | | |||
| | | | | | | | | |
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
INTRODUCTION TO HOSPITALITY AND TOURISM
Introduction
The assignment is focused on ethical and governance issues of travel and tourism faculties provided in one of the South Pacific Ocean nation Vanuatu with reference to cruise travelling and tourism services availed there. In this study, it has highlighted different problems that have been faced by the nation even after an increase in tourism services in the specific area, and different strategic ways to resolve those ethical and governmental issues
1. Identifying and discussing the prime ethical and governing issues presented in Vanuatu’s Broken Dream video.
According to the analysis of video, there are different ethical and governing issues has been founded in Vanuatu’s island travel and tourism, from cruise lines. In the first highlighted issue, it has been observed that money value received from tourist are not properly assisted and used by the governing bodies for its peoples. Before travel and tourism arrival, the local population has expected there would be a lot of changes coming in the near future (Aljazeera.com. 2019). From the data gatherings, it has evaluated that money value that was flooded by tourists through different tourism packages, has not been used for the local population to upgrading their lives rather used for personal benefits. There are no toilet facilities for local residents in the island however these faculties are being availed for travel and tourism passengers. Thus it could be observed that there has been a fake boost for freed of money in the name of travel and tourism development in a particular area (Ifc.org. 2019). In addition to that, the arrival of tourists in an island is well greeted by the local population of the area, they clean their sitting arrangements prepares entertainment facilities for them, and other faculties to make them comfortable. However, for all these energy and resources they have never been paid enough from the political end. The energy and time they give to the tourist are no value for money for some of the tourism executives of the specific area. In past 10-12 years, specifically from the year of 2004 to 2012 tourism controlling authorities of Vanuatu Island was unable to present proper financial statement over expenses, profits earning and gains in front of the government (Vanuatu. 2019). Thus, it could be understood that travel and tourism, providing authorities makes massive misleading and manipulation of funds in concern of development and growth of travel and tourism facilities in the area. From the analysis and evaluation of video, it could be observed that political individuals have a luxury living style, although the rest of the local population live below the poverty line. Thus, there is a mismatch in balanced ethical and governmental process of looking after the local residents (Vila Times. 2019).
2. Justifying whether Cruises act ethically in the given case study
The ethical procedure of PO cruise is positive accordingly, as per the analysis PO cruise ethical consideration is providing valuable tourism for its passengers in returns of invested money in the cruise package by its consumers. Thus, the point of concern overreaching, servicing, and facilitating the tourists in Vanuatu Island is only role and responsibility which is done significantly by the PO cruise (McDonnell, 2018). On the other hand, the travellers and tourist who comes to enjoy themselves from there that and hectic lifestyle in these fresh and free island provides their ethical concerns towards its peoples. The participation, praising as well as acknowledging their cultures and background providing them rewards over their performance and pleasant stays have already been done. Thus, in the case of tourists he individuals also obey their part of roles and responsibilities towards the residents of the island. From the video, it has been observed that some of the tourists come though PO cruises pay pleasant stay in the Island usually says to the residents for keeping the change once they make the purchase over something from local residential stores over there (YouTube. 2019). In addition to that, the PO cruise staff members and other agents provide a guideline map over different attractions over an island, that has been explored and evaluated he the tourists. In this case, also, the local residents play an important role to increase tourists pleasant stay by providing them proper guidance and advisory to them in their possible native languages. From the analysis, it could be understood that tourist casually interacts with the local residents and enjoys their company. The local residents play a vital role in keeping the tourists busy. Thus, it could be observed that both PO cruise and its tourism passages play their ethical rules, regulations, and responsibilities towards the Vanuatu Island (DeBlock, 2018). However, the local authorities of the island might be one of the major causes of the entire problem faced by local peoples.
3. Providing reasoning regarding Who should be responsible for rectifying issued that are identified
The governmental individuals travel, tourism authorises, and tourism executives of the Vanuatu Islands could be stated as a major individual’s responsibility for reciting issues that are identified from the video analysis. In a manner like UK, USA, Europe, Travel, and tourism income plays a vital contribution in the development of a nation, for the development of Vanuatu island, income generated from travel and tourism is the only source of development and their growth (Hess and Ramsay, 2018). However, due to \unequal share within government, tourism authority’s lefts few pines for the local residents to meet their small developments. In addition to that, the government individuals claim that resources and sources are utilised properly to meet the development of travel and tourism and local residential lifestyle. However, lack of presence of any form of financial statement provides a valid reason and proof that the money value gained from the tourism business has not been invested equally and properly for the local resident's development (Aljazeera.com. 2019). If things arena developed as per estimation an expectation, it is also the responsibility of local residents to take charge to make changes and demand for development from higher authorities. It was observed that local residents should also ask about the utilised resource are used in which development as there is no sign of changes are actually allocated to the island as per analysis. The local residents at the first point could counter their tourism authorities and governmental bodies by stating the albescence of financial statement presentation, which highlights expenses and income (Hess and Ramsay, 2018). This could be meant that the funds are used unnecessarily to meet their personal; benefits were rather developing local resources and residents.
4. Discussing and justifying how Australian and/or Vanuatu’s governments could have resolved identified issues
According to the case analysis, the governmental bodies might have demanded transparency of monetary transactions that were looking after by their travel and tourism authorities. In the case, it has observed that most of the income and expenses calculations are unknown to tourism authorities. Thus, for resolving the issue, it is important for showing the transparency of money. In addition to that Australian government and related agencies could have worked together with Vanuatu island government for developing travel and tourism factors in the nation (YouTube. 2019). This could be reduced the involvement of any third party taking advantage from income generated from the tourists. as per the analysis, the Vanuatu government also might have resolved these corruption issues by developing heir self-auditing system, which could help to exploit all possible points of starling money value from revenue generated from the travel and tourism of island. In addition to that, the government might have out its own funding for developing the areas different ad business opportunities to reduce unemployment and a noble attempt to increase the lifestyles of local residents (Ifc.org.2019). One of the basic reasons that local peoples are able to give their whole for pleasing the travellers on the island as there might not be a proper source of income for them. Thus, the development of different business opportunities in the sand might help the local resin is not nobly to develop themselves as well as develop their local areas also.
5. Suggesting three recommendations to overcome such issues in the future.
Conclusion
The assignment specifies that Vanuatu major issue is the corruption of local tourism authorities, which have the only reason of slow development and growth of local residents of the nation. It has observed that there could be an improvement; if more opportunities of income could be garnered for local peoples and investment could be made for tourism infrastructures by the Vanuatu government.