Ethical Issues Faced By Samsung In Implementing KM Strategy

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Question :

Discuss the ethical issues faced by Samsung in Implementing KM strategy.

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Answer :

Knowledge management 

Executive summary 

The knowledge management helps in sharing and exchanging the data, information and facts effectively in an organization. It is a continuation part of assignment 1. In assignment 1 the company analyzes and evaluates the error management system which will help the company to reduce and eliminate the errors and mistakes in the workplace. In this assignment, the ethical issues which are encountered while implementing KM strategy also have been explained briefly. A roadmap is created to analyze and evaluate the progress of KM strategy. 


The main purpose of this paper is to discuss and showcase information about how recommendations might be initiated in Samsung effectively and efficiently. Samsung is planning to implement a new KM strategy to gain competitive benefits and to maximize profitability in a constructive manner. A roadmap is further explained in the task which will help the company for rolling out innovative and unique KM strategy. 

How Recommendations might be implemented in Samsung 

It is noted that culture can be improved by the company by recognizing and rewarding valuable contributions of the employees effectively. It will help Samsung to augment and promote corporate culture at the workplace. Cultivating and maintaining a strong and dynamic coworker relationship is another way to build an effective and unique culture within the organization. Samsung should promote and motivate employee autonomy to maintain an effective atmosphere in the workplace (Wiig, 2012). It will help in implementing or initiating sustainable and strong knowledge management strategy. Along with this, a thriving corporate culture takes establishing a core and dynamic values statement that every worker knows verbatim and then living them. Besides this, increasing awareness is one of the significant ways to provide training and development coaching to the employees for implementing or initiating the knowledge management strategy at the workplace (Brown and Chandrasekaran, 2014). Samsung should communicate and collaborate strong and good KM practices and approaches for using knowledge management strategy in the workplace. In addition, various business issues and resources shall be identified and observed by the top management of the company to initiate KM strategy (Boons et al, 2013). Suggestions and feedbacks must be provided to implement a new and innovative knowledge management strategy within the organization. Promote exercise and self-care is another way to use new KM strategy in the workplace. Professional experts shall be appointed to provide knowledge and information about the new KM strategy. Rewarding employees for performing excellent tasks and duties is important way that might be helpful in initiating the KM strategy in the workplace (Daley, 2012). For this purpose performance management system must be used to identify and evaluate the performance, skills and talents of the workforce. The senior managers shall need to make a strong and manual relationship with employees for resolving their queries and issues related to new KM strategy (Abbas, 2013). 

Suggestions to develop aspects of organizational culture 

The company should promote and enhance a culture of learning and development to use a new KM strategy. It has been noted from the various studies that Samsung should invest in employee perks and incentives like free allowance, flexible working hours, bonus and increment in the salary (Scalco, 2019). Organizational learning is another way to build and enhance the aspects of organizational culture and values at the workplace. The other step would be a management of change program to integrate and align the values and culture of the company to knowledge management. Establishing measurements and goals which leaders and individuals shall attain is also significant and unique. Motivation plays a major role in maintaining an excellent culture in order to initiate KM strategy. The means of motivating and inspiring workers include communicating and collaborating to them, modeling expected behavior and actions, setting standard goals and objectives to be included in the performance policies, plans, monitoring and reporting on progress against the company’s goals and rewarding excellent performance and productivity. In addition, there should not be any discrimination or bias in regards to sex, harassment and gender issue. 

A roadmap for implementing a knowledge management strategy

There are eight steps to implement a knowledge management strategy in Samsung for delivering better electronic products and services in the global market. The ten steps have been drawn below. 

Step 1: Analyzing existing infrastructure and objectives

The company needs to analyze and measure the existing infrastructure, facilities and process. It will help the company meet the long term objectives and goals. It is a significant and unique step to implement a KM strategy in Samsung Company. The main objective behind the implementing KM strategy is to build workflows and to achieve long term desired objectives and goals. The long term objective of the corporation is to devote talent and technology to create a superior electronic products and services that contribute to a better unique and global community (Simmons, 2013). 

Step 2: Aligning KM and business strategy 

In this stage, the company needs to align KM and business strategy to rolled out the KM strategy effectively. Knowledge management is more than just a program and application of technology. It includes cultural changes in the way workers perceive and exchange knowledge they build or possess. To align KM and business strategy, Samsung needs to ready to manage and handle the organizational change effectively (Tiwana, 2002). 

Step 3: 

Step 3: Designing KM architecture and integrating existing infrastructure 

The company needs to define high level process to design and implement an innovative KM strategy at the workplace. 

Step 4: Auditing and measuring existing knowledge 

Samsung needs to evaluate and determine the needs and requirements of the new technology and innovation (Wang and Wang, 2012). Aside this, it is significant to understand the advantage and cost of each type of the activity and technology related to KM strategy. For this purpose, audit shall be done by the firm to attain success in initiating the KM strategy (Tiwana, 2002). 

Step 5: Designing the KM team 

Samsung further should set program and sessions to resolve the business problems and issues. The knowledge management evaluation shall cover all five core and dynamic knowledge management elements such as process, people, technology, culture and structure. A tricky evaluation and assessment must offer an overview of the evaluation, the gaps between desired states and current and the suggestions for attenuating identified and analyzed gaps. The organization further should appoint experts or professional who have enough knowledge and experience when proposing KM strategy (Tiwana, 2002). 

Step 6: Creating the KM blueprint 

Samsung should develop and enhance the KM implementation roadmap and blue print to take benefits of KM strategy in the workplace. The company further needs to review and evaluate the roadmap based on the changing economic situations and business drivers. 

Step 7: Developing the KM system 

Initiating a KM strategy and maturing the overall effectiveness and efficiency of Samsung will need significant and unique personnel resources and funding. Threats and challenges need to be identified and measured to implement KM strategy in the workplace. Samsung shall also need to focus and develop the KM system in the workplace. 

Step 8: Deploying and analyzing result driven instrumentalism (RDI) methodology 

This technology will support the company to drive success and progress efficiently. Continuous analysis shall be done while implementing KM strategy at the workplace. For this purpose, dynamic policies related to workers, technology and process to improve and measure the KM strategy dynamically (Simmons, 2013). 

Step 9: Leadership issues

It has been found that Samsung needs to focus on the leadership issues and obstacles to attain success in KM strategy. For this purpose, an innovative and excellent leader is appointed to initiate KM approach at the workplace. 

Step 10: Real options or choices analysis of returns and productivity 

At the final step, Samsung needs to analyze and identify the performance and productivity of the employees for rolling out the KM strategy (Tiwana, 2002). 

By using this roadmap, Samsung can easily and effectively implement new KM strategy in the workplace. A risk approach shall be used by the company to handle and manage the risks, threats and challenges which are being faced by the firm while rolling out the KM strategy. The above mentioned roadmap will help Samsung to initiate the innovative and unique KM strategy. Moreover, Samsung needs to focus on the challenges and hurdles of the market which can hamper the KM strategy (Bogers, 2011)

Ethical issue and impacts on the KM strategy 

The various ethical issues include honesty, integrity, loyalty, law and government, technology and privacy and fairness issues that can influence the success and progress of the KM strategy in the organization (Crane and Matten, 2016). One of the unique and effective issues that can affect progress of KM strategy is technology and privacy. When the company implements KM strategy, the firm can face technology and privacy issue that influence the development of KM strategy. Due to lack of privacy and poor technology, the company cannot hide confidential information and facts related to technology as it will hamper the goodwill and image of the firm. Moreover, Samsung will not able to uptake of their new KM strategy at the workplace. To measure and reduce this ethical issue, the company needs to monitor and evaluate the performance and productivity of the employees through video cameras which will permit them to observe and analyze visually and record worker behavior and keep their work atmosphere safe and secure. The workers should review and evaluate the privacy policy and approach to see how they are being monitored and consider if it may indicate a proper record of their job productivity and efficiency (Geum et al, 2013)


It is concluded from the above discuss study that Samsung needs to focus on the innovative and dynamic strategies for gaining success while implementing KM strategy at the workplace. A roadmap is further need to be created to judge and keep an eye on the success of the KM strategy.