Capstone – Assessment 2
SUGGESTED FORMAT FOR YOUR YEAR 12 EXECUTIVE MEETING REPORT
Prepare a cover page and Table of Contents.
Start on a new Page
Y10 Y11 Y12
Net Profit %
As each year progresses you will need to add to this, Yr 13, 14 and 15
Explain how the decisions you made relate to your chosen strategy. Comment on the position
1. Stock levels
Comment on your inventory levels – did you have stockouts? Do you have excessive inventory ? Why?.
2. Production levels
Did you meet demand through your productions or in some other way? For example buying excess capacity from the market. Explain the process.
3. Worker productivity pairs/worker /year Why has this improved or not?
4. Were there any upgrades of capacity required
What was the basis of your decision? Why did you chose this rather than say purchase capacity from the market
5. Was plant capacity utilised fully or underutilised
If underutilised, why did you not fully exploit your capacity…eg: sell capacity to the market?
If fully utilised, what are your considerations for next year?
6. Commentary on above
7. What else do you feel relevant to communicate?
c. CUSTOMER MARKETING
Y10 Y11 Y12
1. Sales per region (dollars)
You will need to add the results with each successive year ie: Yr 10 through to Yr 15.
2. Sales per region (units sold)
Ideally present this in a summary table and show trends each year.
3. Pricing - average
Comment on this and relate to your positioning? How do you compare to the rest of the industry?
4. Sales per dollar of advertising spend
This is a measure of marketing effectiveness. Remember if you have celebrity endorsement, you need to support your celebrity with advertising?
5. Commentary on above
Provide an over-arching summary of the above.
d. RESOURCES /LEARNING
1. Number of staff employed
What is the employee productivity (number of shoes produced per employee)
2. Pay increases and bonuses
3. Training strategies and expenditure
Has this paid off? Has your investment in training resulted in improved productivity? What is the financial benefit?
You should provide a logical summary based on the overall results.
STRATEGIES FOR NEXT DECISION ROUND
A brief explanation how you will overcome weak performance and what you will do to exploit a superior position.
Relate this to the decisions available within the Business Strategy Game. DO NOT embellish your discussion around irrelevant points or areas which you cannot influence. eg: do not say you will advertise on TV or other media – you do not have the ability to make these decisions in in simulation.
Please Note:This is not an exhaustive list. It is expected that you will use this as a guide.
Not all ratios /analysis are important, however highlighting the areas that relate to the strategies you have chosen for your company and the associated analysis and commentary is.
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