Exploring Political and Communications Issues on Gas extraction: KEF Gas Pty
TASK 2: EXPLORING THE BROADER POLITICAL AND COMMUNICATIONS ISSUES LINKED TO THE PROJECT
In the context of project of gas extraction, the KEF-Gas Pty. expansion is business by developing new sites for related to gas extraction through fracking. Fracking is also called as Hydraulic fracturing in which drilling into the earth is carried out with by putting highpressure water mixture on the rock for releasing the gas inside. In this process, the mixture of water, sand and chemicals is injected into the rock at high pressure for managing flow of the gas towards the head of the well. This process is mainly controlled through drilling.
As per the present case, company is also assessing several environmental protection related issues in the of protest groups which are opposed to the fracking. In this regards, several environmental safety related issues are addressed that include drilling may have triggered four small earthquakes. In addition to that Shale Gas Summit in Brisbane has released of an independent report commissioned by KEF-Gas Pty. in which company has admitted fracking influences small earth quakes. This is considered most important environmental impact that could transformed in mega disasters. Therefore, some legal action could be imposed on business entity (Eskerod and Jepsen, 2016).In this context of present case, it has been addressed that new sites of company influences significant impact on around 5000 people living in rural communities. In this context, some other fauna related environmental issues are also addressed that includes wallabies, rare birds and fishing practices.
As per case, it has addressed that the gas extraction is facing political issues or legal penalties which could be occurred to non-compliance of rules and regulations of national and domestic governments which are related to fracking practices. These political issues have been influenced due to non-compliance rules of national government related to land acquisition and rehabilitation plan for people, lack of appropriate policies of environment protection and safety, improper consideration of labour laws, delay in reporting of different plans of company to both domestic and national authorities (Heagney, 2016). All these political issues influence various protest group in order to create several barriers in operations of KEF-Gas Pty.
In the present case, company is facing great opposition from different protest groups for different projects in Australia. The main reason behind this is that project manager has not developed an appropriate communication system for managing conversation about national benefits and positive aspects of fracking to local citizen. If project is able to adopt an appropriate communication strategy than different aggression of different protest groups towards several projects will be increased significantly. Project manager could be failed to convey findings of international studies which have been performed in US, the UK and New Zealand that have shown that fracking is safe because nature and dilution of chemicals used in fracking operations in Australia have not created any negative impact on the water quality due to lack of efficient communication system and improper support (Bourne, 2016). Therefore, project manager could be failed to assess support of local citizens. In addition to that lack of an appropriate communication and reporting system within organization will lead negative impact on overall operational capabilities of firm along with productivity of employees.
|K E Factors Inc in America||For strategic direction of project. ||Meeting, emails, telephone||Weekly||Project manager|
|KEF Gas Pty Share holders||Maximisation of value||Letter and AGM||Monthly||Project manager|
|K E Factors Inc Shareholders ||Support from shareholders||AGM||Monthly||Project manager|
|Banking and investment companies||To get financial support||Meetings and presentations, emails||Weekly||Project manager|
|Northern Territory State Government||Land acquisition support||Meetings, presentations, emails, letter||Weekly||Project manager|
|Australian Government||To fullfill regulatory framework||Letters||Monthly||Project team|
|Petroleum and Environment Ministry||To get support to fullfill regulation ||Letters||Monthly||Project team|
|Local communities of Swisse Beach and Goordup, ||To inform about the vision about project||Letters and emails||Weekly||Project team|
|Employees ||To execute project||Meetings, letters, emails, official websites||Daily||Project team|
|External contractors||To execute project||Meetings, letters, emails, official websites||Weekly||Project team|
|Shale gas Summit||For environement support||Letters and emails||Weekly||Project manager|
|Brisbane attendance||To give relevant information about the progress of project||Letters and emails||Monthly||Project manager|
|Police department||To provide information about the safety and security||Letters and emails||Monthly||Project manager|
|Research and Development team||For the development of project efficiently||Meetings, letters, emails, official websites||Daily||Project manager|
|Marketing and advertisement agencies||Promotion of business plan and product||Meetings, letters, emails, official websites||Daily||Project manager|
|Media||To manage communication||Meetings, letters, emails, official websites||Daily||Project manager|
|Stop Frack protest group||To get support against protest||Letters and emails||Monthly||Project manager|
|Material suppliers||To execute project||Meetings, letters, emails, official websites||Weekly||Project manager|