FACTORS INFLUENCING STRATEGY IMPLEMENTATION

Abstract

The particular research has enhanced brief evaluation of factors affecting strategic implementation. In the particular study, the researcher has tried to analyze the different issues of failure of strategies in the market that declines business and product performances. In relation to elaborate research issue, researcher inputted different literature assessment to observe the forces that are usually missed by entities that assist in putting a successful business strategy implementation to achieve specified goals and objectives. In relation to evaluating the proper implication of research, the researcher has prepared different literature review tables, that has helped to track specific articles and journals to support the theoretical contents engaged in the literature section. On other side, the researcher has also used a reliable flow chart that assisted process for choosing, evaluating, extracting and imputing information and ideas from different journals and articles on a particular research topic. 

The implementation of strategies includes different tactics such as participation, planning, intervention and persuasion that helps to develop the strategies to the app in a more dignified manner. There are different themes there observed to be factors that influence strategic implementation are resource availability, communication, operational planning and control and feedback 

The commitment and organizational structure are other forces that influence the strategic implementation of entities in the market. A transitional commitment includes befits, goal and target setting for the introduction of new changes that help to make the growth of the business. In business strategy, there are several theories, models, concepts and observation that are designed, planned and implemented by entities to enhance performance of products and services From the literature, it has evacuated that elaborating on strengths, weaknesses, threats and opportunist, organization able o develop basic activities to improve their positioning in the market. In concern to evaluate competitive advantage, the business firms develop porter’s five force model that increase learning on the competitive averment for specific product or services.

Introduction 

The purpose of the particular research study is to evaluate and analyze issues and impact of factors influencing strategy implementation in business organization (Al Shobaki, Amuna & Naser 2017). In the context of the application of strategy implementation for a product or service, it is important to vault different determinants that define and affects business strategy in the business marketplace. The strategy implementation is a process that is used for achieving the goals and objectives of business in the market.  The rationale for choosing the topic is to evaluate issues related to business strategy failures that are witnessed the loss of product position or product launch in the market (Barreto & Drummond, 2017).

In relation to carrying out proper literature analyses, the literature review flowchart has been evaluated and designed as follows: 

The literature review includes different themes such as resource availability, communication, operational planning and control and feedback, which has helped to develop a critical summary of literature table that has presented as following:

Literature review 

Resource availability and Strategic Implementation 

Hitt Xu & Carnes (2016) proposed a paper which concluded the Resource-based theoretical approach to operational management. This factor has been researched about in an in-depth manner which provides application and development in strategic planning. The authors tried to contemplate the phenomena by evaluating the research journals over a span of six years. The findings suggested that richness to the efficiency of the organization can be achieved after the implemented of research-based theoretical approach. According to the works of Lemarleni et al. (2017), the allocation and attainment of the resource are required in all field even in the maintenance of law and regulation. This paper provides the documents that influence of resource impacts the services provided by the police department of Kenya. The sources of the resources obtained are generally in the form of Information, Communication and Technology (ICT). The findings suggested that the headquarters and the vigilance houses gained positive outcome and higher security with the use of automobiles, phones etc. another study conducted by the Ross et al. (2016) showed that the utility of the resource availability is not limited to any specific fields. The health industry has benefitted from the availability of the resources. The e-health services have much since improved based on the efficiency of the quality of care provided to the patients and the reduction of the costs. This form of a collection of patient data had been derived from the Consolidated Framework for Implementation Research (CFIR) with regards to the categorization and the meta-ethnographic considerations. The findings suggested that the planning implementation in the e-health systems and provided useful guidance systems for the empirical test. A similar paper on the pharmaceutical industry authored by Obeidat et al. (2017) stated that the operational processes of the affected the efficacy of the Middle Eastern pharmaceutical countries. The authors studied the communication, resource availability, operational planning and feedback along with controlling processes. A survey was conducted which included 330 questionnaires, from employees, managers and which had 78% responses. The findings suggested based on the analysis of the responses collected from the participants depicted that the resource availability to maintain the efficiency was the most important driving force among all four variables in the strategic planning. 

Communication and Strategic Implementation

According to the research provided to the Obeidat et al. (2017) the study conducted among the pharmaceutical companies in the Middle East in the form of a questionnaire about the four variable of operational management. According to the research finding communication is a big influencer in the business especially in the operational management where the employees need to understand the roles and responsibilities to provide optimum service. Another study showed by Kernbach et al. (2015) showed that the creation of awareness regarding the strategic plan within the workforce is very crucial in the different hierarchies of the organization. The employees must be treated audience, and the scorecards must be maintained at all times. The encouragement of participation can also be provided to the employees for better efficiency according to the opinion of Mayfield et al. (2015). The variable that needs to be considered when it comes to communicating with the employees is the target audience, which is being addressed by the communicator. The specification and sedimentation of the audience groups will be provided with the message according to a study by Jamil & Fathi (2016) at a construction site in Malaysia. The proper explanation of the roles and responsibilities of the business purpose of communication is needed to be addressed clearly. The process will allow the leader to engage the stakeholders for a particular change and gain confidence. The effectiveness of the communication is dependent on the appropriation of the time and place. The direction and the instruction may have to repeat for the sake of clarity among the employees. 

Operational planning 

The operational planning includes the procedure of enhancing operational activities of the business about meet goals and objective of business. In the operational planning, business processes, orientation, guideline of activates and resource availability are planned as per blueprint assessments (Wolf & Floyd, 2017). The operational planning is one of the basic sets of implementation of the strategic plan as per the goals and objectives targeted by a business entity for future developments. In the operational planning, the basic purpose of the particular strategic term is to provide an approach of the outline of the line of activities that require to be practised in relation to achieving the desired goals and objectives of the entity. In the operational, strategic planning, it covers different areas of business such as financial, operational, administration and managerial attributes. Sehr & Bitmead (2017) motioned that the course of implementation of the operational planning of business, there are different levels of plans that require to be adopted.  In the strategic, operational planning, organizations designees the mission and vision for achieving organizational goals in the near future. This phase is usually executed b top-level management of business entities. In the second phase, a tactical plan is executed, in which specific activities and tasks are allocated to the middle level management to meet targets on time frame. The last phase of operational planning includes a lower level strategic plan that states specific targets to employees settled by middle and top-level management of organization to achieve the specified goals (Klein & Robinson, 2018). 

Control and feedback

Bouchard et al., (2017) stated that control and feedback provide information on business activities that are involved in meeting certain goals are working efficiently and applied effectively. This is termed as one of the basic factors that influences the strategy implementation in the business organization. The involvement of control and feedback approach helps management of entities to evaluate practices and activities that involved has the ability to give desired results or outcomes at the end of the strategic implementation (Chen, Huang & Yang, 2017). On the other side, the feedbacks play a vital role in observing the success and impact of strategies emerged by the firm on the product or different organizational goal. The development of feedback helps entities and management to investigate about the success and failure of particular strategies in course of achieving reliable goals of the organization. The 360 degree feedback model is one of the models that are applied by management in relation to evaluate the implementation of business strategy in the market. In the 360 degree feedback, the organizational performances are evaluated thou comments of employees, subordinates, supervises, managers and other individuals working directly with the firm (Ando, Takehara & Kobayashi, 2017). It certainly helps management to evaluate strengths and loopholes of a strategy that can be further developed for better achievement and improvements. 

Conclusion 

The particular study has enhanced basic evaluation of factors that influence business strategy implementation. In the particular research report, the researcher has engaged literature concept to enhance basic attributes, forces and determents that matter in the course of development of a business strategy in the market. The evaluation of business strategies is necessary for organizations before application and implementation. In the process of evaluation, it helps to assess the impact and possibility of success or failure of selected strategy specific product or services. The internal consistency helps to evaluate the targets, media selection and segmentation of the product. On the other side, the external environment evaluation facilitates competition, trends and customer requirements to put the product in the right place and right market. It has certainly helped the business entities to evaluate and analyze different aspects of theories, models and attributes of business strategy. The research has tried to meet the rationale of different issues related to failure and improper marketing strategies that include huge loss of the business market. In the analysis of literature, there are forces such as communication, decision making, commitment, the relationship between departments and strategic foundations that have included in the business organization. It has stated that these are basic forces that usually missed out by business entities, that might result in the failure or unsuccessful of strategies and developed and implemented by business entities.           

Appendices 

Appendix 1. Summary Table for Literature Review

Appendix 2. Summary Table for Non-Research Literature (e.g. Policy Documents) included in Review