Global Business Strategy: Hilton Hotel
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Unit 7.2 Global Business Strategy
Level 7 15 Credits
You have been appointed as a market analyst in a small investment bank, which manages the wealth of many clients.
One of your first tasks is to choose an organisation that operates internationally. This may be an investment opportunity for your employer, but you can choose a non-profit making organisation. In your role as a market analyst you will also need to understand the impact of globalisation on business organisations in general.
Your line manager has asked you to analyse the international business environment for your chosen organisation and produce a report for him which includes.
As you are nearing completion of this report, you receive a memo from your line manager which asks for further sections to be included in the report. These additional sections must analyse
You are now required to give a presentation to a group of managers on the importance and nature of Corporate Social Responsibility to organisations operating internationally.
Your presentation must cover the following topics:
You will need to produce your notes for the presentation and have appropriate hand-outs for the group detailing the topics covered.
The group of managers who attended the presentation have requested a paper which critically evaluates the international operations of your chosen organisation.