Global Business Strategy: Hilton Hotel

Unit 7.2    Global Business Strategy

 Level 7     15 Credits 

Assignment 

Scenario

You have been appointed as a market analyst in a small investment bank, which manages the wealth of many clients.

One of your first tasks is to choose an organisation that operates internationally. This may be an investment opportunity for your employer, but you can choose a non-profit making organisation. In your role as a market analyst you will also need to understand the impact of globalisation on business organisations in general.

Activity 1

Your line manager has asked you to analyse the international business environment for your chosen organisation and produce a report for him which includes.

1. a review of the techniques to analyse the environment and an assessment of their suitability.
2. an analysis of the micro and macro environments of the business using techniques reviewed in the first part of your report
3. an analysis of how the international business environment impacts on your chosen organisation.
4. an assessment of the benefits, opportunities and challenges of globalisation on your chosen organisation

As you are nearing completion of this report, you receive a memo from your line manager which asks for further sections to be included in the report. These additional sections must analyse

1. the extent of globalisation on organisations.
2. structures of different organisations operating in international markets 

Activity 2

You are now required to give a presentation to a group of managers on the importance and nature of Corporate Social Responsibility to organisations operating internationally.

Your presentation must cover the following topics:

• an analysis of the moral and ethical issues faced by operating in an international environment
• an analysis of the conflicts between corporate strategy and ethical and social responsibilities
• identification of the legislation/regulation and guidance relating to corporate social responsibility for organisations

You will need to produce your notes for the presentation and have appropriate hand-outs for the group detailing the topics covered.

Activity 3

 The group of managers who attended the presentation have requested a paper which critically evaluates the international operations of your chosen organisation.