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HC2121 Comparative Business Ethics And Social Responsibility

Trimester : T1 2019

Assessment Title : Individual Essay

Purpose of the assessment (with ULO Mapping) :

Students able to:

1. Distinguish the difference between personal and business ethics in organisation

2. Ability to identify stakeholders role in business ethics, define social responsibility, explore the  role of corporate governance in structuring ethics and social responsibility in business

3. Compare and contrast diverse approaches to ethical decision making



Toyota Motor Corporation Australia Ltd has recently gone through a cyber-attack issue that has been carried out on 21st February 2019 (Crozier and Crozier, 2019). This issue has made the concerned company of Australia suffering from an attempted cyber-attack, which has been carried out the emails including other online systems of Toyota Company. However, as per the Toyota Company and its management that their team has still been into this attack’s investigation for identifying the source carried out this cyber-attack.

Hence, in the context of this assignment, it is required for focusing and investigating the concerned ethical issue “Toyota Australia has been hit by the cyber-attack”.  In addition, this issue has been published on news/article on the same day in which the attack has been carried out. Thus, in order to continue with this study, it is required to highlight the issues from the ethical perceptions, making own decisions about how an ethical judgement needs to made and how it varies. Moreover, lastly, application of moral ethical philosophies as per the actions and consequences of the recent ethical issue in Australia need to be discussed. 

Main Body

Provide summary/outline highlighting the issues raised from the ethical Perspective Summary/Outline

Through the development of the ethical issues related the mechanical process, this can be possible to heighten the organisational development based on the organizational process of Toyota Motor Corporation Australia Limited. In this regard, the specification of the ethical issues can be regarded by focusing on the issue like attempted cyber attack. This can address the specification of the strategy which through the ethical perspective of the organisational process can be addressed which can hamper the organisational base. In this concern, the specification of the application of the customer base for the commercial purpose can be used which can be applied by the hackers application (Anaya et al. 2018). This relates to the specification of the techniques which through the adverse use of the information list can be applied which can be regarded as the threat towards the business development.

The ethical problem can be developed by making application of the strategy regarding the hackers influence in the work process effectively. It can be added that this approach can be developed regarding the specification of the technique considering the application of the carmaker's contact page considering the organisational threat. Thereby, the specification of the strategy can be concerned based on the process of hacking the data, which through the threat regarding the online systems can be developed by marking the threat regarding ‘under maintenance’. This can create misconception among the customers, which through the delivered outcome can hamper the organisational sustainability. Thereby, the process of making development of the organisational concern can affect the online systems effectively. It can be added that this process can incur the issue regarding misleading of the organisational work process which through the managerial activity can be hampered (Mason, 2017). Thereby, the specification of the strategy can be derived which can be ascertained the security of the organisational work procedure as well.

It can be added that the customers and the business stakeholders who are listed in the organisational documentation process get the traps regarding the utilisation of the hacking process, which can affect the organisational profitability. In this concern, the specification of the technique can provide the flexibility regarding the misconception of the application of the customer base. In the work process of Toyota, ethical concern regarding the under maintenance can be developed which affects on the organisational profitability. In this concern, the management of the organisation needs to make application of the effective antivirus, which through the hacking process can be stopped. This would develop the protection regarding the organisational work process, which through the organisational development can be ascertained, and the threat regarding the hacking process can be overcome (Regalado et al. 2015). Concerning the idea, this is required to focus on the interpretation of the organisational flexibility, which reduces the organisational productivity as well. Thereby, the attempted cyber attack can be developed which can affect the organisational productivity regarding the misuse of the organisational contact. Thereby, the utilisation of the techniques can be evaluated through which the organisational sustainability can be affected. In this concern, the threat regarding the application of the cyber attack can be recovered by the application of the effective communication strategy and process of protecting the hacking process.

Demonstration of own decision making/judgement processes with respect to ethical issue

According to MacNeela et al. (2016), it is an intent for focusing over the practical applications regarding the ethics in the process of decision-making, hence, it is important for starting via creating some clarifying the distinctions for facilitating the purpose of decision-making. Hence, with respect to Toyota hit by cyber-attack, the ability/capacity for deciding that whether the ethical issue faced by Toyota need to be taken into account of consideration states that the management of Toyota has yet not been able for investigating the real culprit, who has carried out the concerned attack. In addition, the thought process utilized for deciding states that the threat has been managed by the IT department of Toyota, who has been working closely with the international experts of cyber security for getting the systems-up along with running again. Furthermore, the decision outcomes, which need to come from the exercising judgment, at the stage of results to be delivered, the Toyota Company still believes that no private data of either the employee or the customer has been hacked/accessed; however, the management could not give any prove yet. However, for making an individual-ethical judgement, it is important to include the psychological processes such as moral-character or actions, moral-focus or motivation, moral judgment or reasoning and moral-sensitivity or recognition stated by (Suki and Suki, 2017). Moreover, ethical judgement made by an individual always vary from the judgments made by others, however, ethical judgement could influence the others. 

Hence, in relation to Toyota Company, a moral sensitivity state that contacts page of Toyota has been replaced with a displayed message reflecting that the parts of Toyota’s online systems are under maintenance”. Hence, the intention of doing this that is to replace the “contacts page of Toyota” with an intended message is to divert the customers from checking their information or contacting the company’s customer support executive team. Moral judgment regarding the case is that the Toyota Company has shown negligence with respect to their technical difficulties that they have been recently experiencing. Hence, this negligence would have carried out the cyber-attack onto the email and other online systems of Toyota. However, moral focus that the “Toyota hit by cyber-attack” reflects the fact that the technical difficulties faced by Toyota Company have been affecting their “Guest Experience Centre”, along with their website, Thus, as an outcome, this company has currently been unreachable via email or phone that leads the concerned company at such stake, where, they are about to lose the loyalty and trust of their potential customers (Hammer, 2018). Hence, the relative action from customers’ perspective is to visit the head office of Toyota Company and from Toyotas’ perspective, they need to offer each assistances to the Toyota along with their cyber security based services. 

Provide an outline of the respective ethical moral philosophies

In accordance with Hausman et al. (2016), moral philosophy refers to a branch of philosophy, which involves systematizing, defending along with recommending the concepts associated with wrong and right behaviour/conduct. Hence, with respect to the concerned case, it is identified that the company’s actions by not responding via phone or even email seems to be a wrong conduct from the perspective of their customers. In addition to it, customers could not take Toyota Company entirely wrong, as the company has been able for reaching the experience centre of the company by the phone as company has been suggesting their customers that some of their systems are either being recovered or have further been removed as the key-precautions. In accordance with Schmidt (2016), moral philosophy explores the morality’s nature and the moral philosophy further examines how the people need to live their lives with respect to others. In addition to the concerned case of Toyota Company, Meta ethics reflect that ‘cyber-attack carried out onto the online systems and email systems of Toyota Company, justice is to ensure the customers that their confidential data shared with Toyota Company have not been misused. Truth has not been presented yet, however, company suggesting their customers to contact experience centre via phone. Lastly, beliefs state that Company must use “the data centres or cloud platforms” of Datacom. Normative ethics is the steps that the customers or the victims need to carry out against any breach or threat offered to them. Applied ethics suggest the customers to ask financial penalty from the concerned company if the customers needed to bear any financial loss in the concerned attack (Kant, 2015). 


After analysing the entire case of cyber-attack that harshly hit the email along with online systems of “Toyota Company”, it can be concluded that investigation team of the concerned company yet could not reach the source from which the attack is carried out. As the attack tries to mislead the customers by reflecting the intended message, hence, it is for sure that the attackers would have definitely misused the information and details of the employee along with the customers. However, the Toyota Team assures their customers to feel safe, secure and protected, as the IT and infrastructure system of this company could not let the attackers to misuse the same. 

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