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HC3131 Integrated Business Management Project 2018

UNIT OBJECTIVES & LEARNING OUTCOMES

On completing this capstone unit the students will
•  Understand the stages and processes involved in conducting independent research.
•  Demonstrate an ability to negotiate and set critical deadlines and work to them
•  Develop a sophisticated research proposal and design and implement it
•  Produce a comprehensive report indicating the relevant theoretical basis for the research, the justification for the research strategy pursued, the findings or results and the implications of these for the future.
Limitations in the research will also be acknowledged.
•  Effectively communicate advanced concepts and the implications of the research through presentations and written work.

Learning Outcomes:
1)  Conducting independent research through developing a sophisticated research proposal, research design and its implementation.
2)  Produce a comprehensive report indicating the relevant theoretical basis for the research, the justification for the research strategy pursued.
3)  Appreciate the benefits of experiential learning by displaying good work habits, time management and self discipline.
4)  Produce a comprehensive research report and effectively communicate advanced concepts and the implications of the research through additional presentations.

Answer

Introduction

In the era of contemporary world, everything is easily available and accessible. Previously people had to travel the world in water transport (ships) or in trains, and this would take lot of time for the passengers to reach their destination. But with the adverse effect of globalization, people can travel to places in short duration with the help of air transport, i.e. Airplanes. And one of the renowned air flights is Tiger Airways Australia private limited which is operating Tigerair Australia. The Tigerair commenced its service from 23rd November 2007 and has its main airport based in Melbourne Airport. On 2011, Civil Aviation Safety Authority grounded the airline and it got its second base on 7th March 2012 in Sydney Airport. And the third base was operated from Brisbane in 2014. The Tigerair is a holding company of Virgin Australia Holdings and owns 60% of its stake and thinking of owing rest 40% in the airline. The airline has biggest rivalry with Jetstar (another airline company) and has performed ahead than the company. The Tigerair achieved on-time arrival rate by 76.3% than Jetstar who achieved 76.1%. The company had lowest cancellation rate by 1.2% only.

Previously Tigerair was going through massive breakdown where it had lost customer loyalty and faith though later came back with surprising change. The customer satisfaction went down by 37% and lost four flights out of ten. Around 85% of domestic flights of Tigerair arrived on time compared to Jetstar who scored only 78%. The passenger number increased to 11.6% and passenger capacity increased to 14%. The Tigerair will fleet out A320s and has introduced Boeing 737s (Amtrup, 2015). Analyst Sam Dobson has analyzed and found that there will be 6% growth in coming year in Tigerair whereas the rest of the airline market will remain same and flat. The ticket price increased to 1.4% for the betterment of the customer and change in infrastructure. The airline has started flying to Bali from January 2018 and it will take over the route of Phuket to generate healthy competition to Jetstar. Currently the airline holds two major aircrafts, those are: Airbus A320 (numbers of fleet: 12) and Boeing 737s (numbers of fleet: 3). The Tigerair airlines has introduced innovative products for its customer like mobile boarding passes. It has enhanced entertainments for the customers featuring new releases of movies, music videos and Tv shows across the airline’s fleet. The completion Tigerair’s lounge gate in Terminal-4. The Tigerair airline operates 21 domestic route with the country and 13 routes around Australia. A new route of Hobart- Gold Coast was launched on December, 2017. It is a low cost carrier compared to other airlines in Australia. The airline has 25 million passengers and has employed 1,100 people including cabin crew, pilots and ground staffs. The airline promises about the safety, affordability and friendly approach to the customer. The airline company provides an attractive service known as ancillary services. Such form of services attracts the customer such as free Wi-Fi connection, early boarding, and primary seating. Other than ancillary services, the customers are provided baggage and wallet to attract their interest towards the company. The main motto of the company is to provide best services to the customer. Other than that, it looks after the budget of choice which all the customers can access in respect to their choices.

The current survey has focused the light on the issues and root cause behind merger and acquisition of Tigerair (Armstrong,  2017). Therefore, the section has developed a proper knowledge and understanding of the methods and the implications of the methods. With the help of the above data and information, the research team can understand the present scenario and mark out the hindrance for the future growth.  

Research objective

The key objectives of this study are:

  • To develop the knowledge and skills on business integration in aviation industry
  • To evaluate the current business integration scenario of the New Zealand aviation industry
  • To spot the loopholes in Tiger Air in business integration to generate profitability 
  • To recommend potential strategies to overcome the situation 

Investigative questions

Investigative or Research questions are vital part of surveys to determine on which specific area the company should work for the progress. The research is ready to answer the below questions:

  • What is the adverse effect of customer sincerity over Tigerair airline?
  • What are the ways marketing relationship appeals to majority of consumer towards Tigerair airline?
  • How can consumer bring growth and development in Tigerair airline in near future? 

Research design

The research design is the strategy to collect the data from the different sources. Without having the proper research design it is difficult to get the proper and relevant information. Improper strategy might affect the research report (Bernardo, 2015). The company also need to the research methodology which is used by the researcher is secondary research methodology. The qualitative research methodology is used in this research. The method, which is used in this research, is thematically analysis. The thematically analysis helped the researcher to get the proper information the literature analysis.

Purpose
of research:
 The purpose of the research is to get the proper information about the
importance of business integration. Moreover, the research purposes to that how
the business organization might adopt the business integration for better development
of the company. Moreover, the purpose of the study is also to understand that how
the company is facing the problem regarding to implementing the business
integration.

Deciding data needs and source of data: the data has been collected from the different relevant and reliable journal and article.

Collection
of data:
 the data, which is collected from the journal and from the article which is related with the business orientation issue (Bray, 2015).

Evaluation or analysis of collected data: the step, which used for the evaluating the data is qualitative method.

Implemented
of evaluated data: 
the researcher might collected the different related data and evaluate the data properly and make proper conclusion as according to the research objective.

 

Source of secondary data

The researcher might collect the different secondary data from the reliable journal and the article which is helped the researcher to made a proper idea about the research. In this research we are chose secondary method of research to find out the importance of business integration on business organization. In this research, we are discussing about the business integration and importance of business integration. In regarding this case study is considered the Tiger Airlines and their business integration policy to providing the customers satisfaction. Therefore, the researcher chose secondary research method (Chandrasekharan, 2016). As for evaluating the importance of business integration, the researcher evaluates the different models, which are made by different author. Moreover, the researcher also found the different data from journals, reports, etc. the data has been describe about the importance of business integration and helped to understand that how the company is used business integration process for getting the sustainability in competition market


Literature review 

Introduction 

 The current paper attains the detailed analysis on the importance and significance of business integration. Herein, the Tiger Airlines is the concerned company to do all the researchers and development of the business integration. Business integration refers to the tool and system that help in managing and synchronizing the businesses information and other perspectives of the business (Chang, 2016). Therefore, business integration has been taken as the function of operating and managing the business in systematic and synchronized manner. In this context, the all related aspects of business integration will be discussed with proper justifications. The paper will reveal the perspectives on the importance of the business integration and dimensions of it. Thus, the literates has gone through the strategize researches on the business integration. 

Business integration 

 Business integration is the tool that helps business organization to synchronize the operations that takes place within the business organization. There are various business integration are present. For example, strong integration deals with the functional activities within the business organization such as the accounting and sales performances. However, the customer business integration focuses on the concerns on the data and information that helps in making the sales and accounts operations insightful. Thus, it can be said that the business integration has significant features that proves to be helpful for evaluating the business with the strategizing concepts within the business. In terms of understanding the importance of the business integration it is an important to aspect to look on the perspectives of the goals of business integration. Therefore, according to the researchers the basic and important focus of the business integration is to focus on synchronizing and managing information technology of the business organization (Chiang, 2017).   The researchers shows that business integration not only helps in managing the information’s and data in the strategize aspect but also it focuses on evaluating the effect unto the increases productivity of the business organization. Moreover, business integration has different type’s models and processes according which it works in the business organizations. There are the different types of business integrations respectively, horizontal, forward, backward and vertical. Business integration has some parameters as well that helps the business organization   to work insightful with the other perspectives such as maximizing the productivity and achieve sustainability within the business organization. The business integration have many beneficial aspects that are, it improves the data accessibility with the help of system integration. Moreover, it helps in increasing the productivity and improves communication. The different aspects of business integration are described briefly in the further explanations of the paper. 

Parameters of business integration

The different and expanded benefits and aspects of business integrations are previously explained. In this context the parameters of business integration has been described. Business integration is the function that helps in the strategic and synced management of the data and information technologies that are used within the business organization (Dar, 2015). The parameters of business integration is the integration suppliers of transmission, net profit margin,  Operating profit margin. These are the different types of parameters of the business integration. The integration of suppliers in the transmission is the fact that people collection of data s and information to evaluate and maintain the supply chain that will enhance the integration businesses purpose. The profitability is the aspect of that maintains the margin of cost and the annual income they provide services from the business organization. Business integration focuses on these aspects that help in improving the productivity of the business organization. Therefore, the   business integration also focuses on the operations of profit margin of the business organization. Profit margin represents the business operation that focuses on the concerned parts of businesses profits. It is the measurement of the profitability   and the cost that has been expensed to provide services or to produce the business products. Moreover, the parameters of business integration reveal the aspect of revenue operations within the business organization. The functional activity on which the revenue of the business organization depends is the revenue operation of the business organization. Lastly, it can be said that the different parameters of business integration helps in the evaluation of all these perspectives of a business organization. 

Merger and acquisition

Merger in integration is a crucial and complicated process that mainly focuses on the financial rearrangements of the business with another business with a new name. In another words merger can be described as managing the business with a new company that will work differently in working manner (Emuchay,  2017). The combining of the two companies focuses on the materialistic aspects such as the potential and efficiency that motivates and encourages the mergers.  Merger and acquisition is the formal terms of margin or aligning of companies and assets through different methods of financial transactions within the mergers and acquisition. While acquisition refers to a little different perspective as in accusation, the majority stakeholders merge the business with another company but avoid the changes in the legal structure so as in name. Merger and acquisition has different present within these two aspects. Firstly, in merger the two different organizations or entities joints as one business where both of the company is the equal partners. However, acquisition refers to the fact of purchasing or investing from a large business to the smaller one. Merger and acquisition can occur likewise, investing the assets of the business, exchanged shares of the business. Moreover, merger and acquisition can also take place in purchasing the common shares, or exchanging shares with shares. There are different types of, merger and acquisition present as well. The different types of merger and acquisitions are horizontal merger acquisition, vertical merger and acquisition and agglomerated merger and acquisition.  There are many reasons behind the merger and acquisition takes place within the business organization. The reasons can be said as the business focuses on the scale of economic perspectives. Moreover, merger and acquisition also happens for diverging the risks that can occur in the business organization (Engert, Rauter, &  Baumgartner, 2016). In addition, to improve the market growth and improve company’s performance with the growth of acceleration of the business, the need and importance of merger acquisition in the business organization will be discussed in the further explanation in this paper. 

Needs of merger and acquisition

 In business integration, there are needs and importance of merger and acquisition. The importance is described briefly in this context. Merger and acquisition provides the company to access the new funds and assets for the further developments within the business organization. Moreover, the merger and acquisition rebels to new aspects of development and improvisations within the business organization in terms of access the huge customers base and increase the market shares. In addition, the merger and acquisition are very needful in the reduction of costs of overheads as well of the business organization. Merging and acquisition fruitful for the business organization as it provides the wide range of customers that provide success to the business (Fu, 2016). In addition to that, the business organization using merging and acquisition can achieve the reduction in competition as well. If the business is struggling in the national and regional business, the business can merge this and avoid underperformance in the business to achieve success. It is an important part to look at the aspects of the organic growth  .for example, the business plan growth etc. Thus, these aspects give the idea of importance needs of merger and acquisition in the business integration.

Benefits of business integration 

 In this context, the benefits of business integration have been described. The business integration possesses so many beneficial facts the helps the business organization to achieve the sustainability and profitability of the business organization. Firstly, business integration helps in saving the energy as the business integration with the help of system integration synchronizes the information tools there; no human resource is needed in this aspect to look on. This, business integration saves time and energy (Janssen, 2016). In addition, business integration helps in lowering the labor costs and improves the important operation of the business organization. Moreover, business integration also proves to be beneficial in minimizing the other cost of the business organization as well.   The proper implication of business integration will enhance the business performance of the employees as well. Business integration I has another beneficial fact as in it provides the software and devices compatibility in the business organization. The main aspect of business integration focuses is that synchronization of the information tools and data that helps the business organization to maintain the sustainability within the business organization.  The discussed beneficial facts are the benefits that provide the system integration. While business integration in the revenue operations helps in the increment of the revenue. Moreover, the business integration has beneficial elements in improving the customer's satisfaction and the retinol of the customer within the business organization with the provisions of quality service to the customer. It helps in business satisfaction with the minimizing the complexities and reduction of time in the business process. Lastly, it can be said that the justifies and proper implementation the business integration will help the business in a huge manner.


Research report 

 According to the researchers that have been done on the business integration it reveals so many aspects that deals with the advantages disadvantages aspects of implementations and so on. In this section of the paper, the research has provided various arguments based on the journals in the business integration.  According to the encounters, the most of the studies that have shown the business integration mainly helps in maintaining the information in the synchronized manner that will help the business organization will achieve sustain and profit. While the other researchers revealed the aspect of business integration is more focused on the minimization of the cost and saving the time within the business process. Moreover, the encounters have shown the parameters and diversification in the business integration and merging and acquisition of the business (Jr, R.J., & Israel, 2017). However, the researchers are shows the important aspects of business merging and acquisition in maintaining the good relationship with the customer in terms of customer satisfaction. From the above researchers and arguments, it can be concluded that there are numbers of arguments present in the perspectives of business integration. The researchers on this topic will help the learner to understand the significance as well as the presentation of these provided important features within the business organization to achieve sustainability and profitability within the business process.

The scope of the research

 The previous point has explained the focused concerns on the business integration, merger, and acquisition. In this context, the gaps that are found have been given in short explanation, as the encounters shown the journals and researchers have talked about the importance significance the beneficial aspects etc. Whereas there are more concerns on this topic to look on. The business integration has beneficial features but it comes with consequences and crucial issues as well. The research has failed to focus on the proper implementation methods as on which methods and how the business integration will be implied within the business organization that will meet the goals of the business organization (Klettner,  2014). Moreover, the research has not mentioned the aspects of issues that business integration reflects on the business process. Nor the ways of resolving these issues has been described. Thus, their business integration has some aspects to focus and work on, Lastly, it can be said that there is further the\research scope on this aspect to master the business integration more fruitful to the business organization.  

Conclusion 

The business integration is a very useful and important functional tool that can be implied in the business organization to achieve growth in the profit and sustainability within the business organization. The paper has revealed all the purified explanation of the given topic that is business integration (LaForce, 2015). The paper has been explained in the illustration in the discussion on the literature aspect. The proposed paper has justified with all the verification provided in a concerned manner. Thus, it can be said that the paper is justified with the reflective importance of the integrated business. 

Methodology

There are various methods, which are used in this research for fulfilled the research objective. In this research, the researcher used the quantitative and qualitative methodology for data collection. The quantitative and qualitative research effective methodology which is helped the researcher to get the proper information about the research and helped to fulfil the requirement of the research.


Quantitative data

Quantitative methods are one of the most effective and important research methodologies with the help of the quantitative research the researcher might collect the important and relevant data, which is, helped the researcher to make a proper conclusion of the research. In quantitative methodology includes mathematical and statistical tools, which are helping to make the clear and different conclusion of research (Leonidou,  Fotiadis, Christodoulides, Spyropoulou, & Katsikeas, 2015). The methods, which are including in quantitative research methodology is survey, questionnaires, and polls. Questionnaires are one of the most effective and important research methods as with the help of the questionnaires the researcher might collect the relevant information from consumers of Tiger Airline Company. the other methods are polls and survey which is also an effective method as with the help of the survey the researcher might collect the large information and verify information which is helped the researcher to make a different conclusion about the research. In this research, the researcher chose questionnaires methods for collecting the information from the consumer. However, in this research methodology, the researcher did not choose this methodology as the research has only occurred with the help of secondary data. Moreover, the data also collected from the different journals and the articles which are related to the research topic.   


Qualitative data

Qualitative methods are another important and effective method. The qualitative method is interviewing methods. In the quantitative method, the researcher might collect the different information with the help of the interviewing process. The qualitative method does not involve with statistical data or mathematical expression. There are various methods which are includes in qualitative methods as observation, textual and visual analysis. The question, which is made for the interviewing process, is related to the subject related. In this research, the researcher used interviewing process for collecting the data. The researcher might select the executive of the Tiger airline. The researcher used descriptive method for collecting the data in which the researcher might select few journals, which are describing the different theme of business integration (Mann, 2016). The researcher collected all the information and framework, which is, helped the researcher finds out the effective business integration planning. The business report based on the airline's integration planning in which the researcher might choose the journal, which is describing the different idea about the business integration. Moreover, the researcher might focus that the journals might describe the different concept of business integration.  

Mixed method

Sometime fulfill the requirements of the research both methodologies required as the single research methodology is failed to fulfill the requirement of the methodology. The mixed methodology is helped the researcher to fulfil the requirement of the research. The mixed methodology is helped the researcher to collect the wide information. Moreover, it is necessary to choose the correct methodology. Sometimes the incorrect methodology is failed the entire research methodology. Therefore, the researcher needs to choose the correct methodology for research. Moreover, it is important to choose the correct methodology for fulfilled the research objective. The research topic is based on the business integration and its effectiveness in which the researcher might select all the methods for collecting the relevant data. The quantitative methodology is helped the researcher to collect the relevant information which is fulfilled the requirement of the research (Ralston, Blackhurst, Cantor,  & Crum, 2015). The researcher also needs to choose questionnaires methods in which the researcher might provide questionnaires to the customers who are used Tiger airline services. The researcher also used qualitative research methodology for interviewing process in which the researcher was selected the executive of the company for collecting the information. Both the process is helped fully for accomplishing the research. Moreover, both research process also helps the researcher to collect the relevant information which is helped the researcher to fulfil the requirement of the research. 


Source of data

The data can be found from primary source or can be found from secondary source. the data which is found from own research can be considered in primary source. It can be said in other words that the primary source can be said that the data or the information is collected without usage of already publish report. However, the secondary source is referring to the data, which is already exist or published. Moreover, it can be said that the data, which is found from already, publish report or journal is considered in secondary data. Moreover, it is important to evaluate the exits data correctly (Rodzi, 2015). The corrective-ness of the research depends on researcher evaluation of data. There are two type of method are exist to collect the primary data and secondary data which are primary method of research and secondary method of research. In this research, we are chose secondary method of research to find out the importance of business integration on business organization. In this research, we are discussing about the business integration and importance of business integration. In regarding this case study is considered the Tiger Airlines and their business integration policy to providing the customers satisfaction. Therefore, the researcher chose secondary research method. As for evaluating the importance of business integration the researcher evaluates the different models which are made by different author. Moreover, the researcher also found the different data from journals, reports, etc. the data has been describe about the importance of business integration and helped to understand that how the company is used business integration process for getting the sustainability in competition market. the researcher might collect the data from the different journal and article which is helped the researcher to evaluate the importance of business integration. The journal, which is flowed by the researcher, is “corporate portals and e-business integration”, “the influencing factor of commitment and business integration on supply chain management” and “web service-based framework for business integration solution”. The researcher collects the relevant information from these journals. These journals discussed about the importance of business integration and how the business integration is helped the company to developed the work structure and helped the company to get the higher profitability. Moreover, the journals and the articles are described about the different framework of business integration. The journals also described that how the technological effect is helped the company to developed more and helped to earn more profitability in competition market. The report focused on the business integration process as the business integration process is helped the company to adopt the technological factors within the company and helped the company to achieve its goals and objective. The business integration process is helped the company to aligned the business work process with information technology and helped the company to make more profitability (Shi, 2015). moreover, the business integration process is also have different limitation which is affect the company’s performance. In regarding this researcher also considered the Tiger airline. Therefore, to find out the different business integration process which is helped the company or affect the company is need to identified  in which the  researcher chose the thematically analysis. In thematically analysis the researcher might chokes the different journals which is describing the different concept of the business integration process or framework which is helped the researcher to make clear idea about the business integration and helped to provide a recommendation to the company for their better developing of business integration process.


Collection of data

The researcher chose different journal and article for evaluating the business integration and its framework. The journal and article chose by the researcher are discussed below.

The researcher chose "International journal of control theory and application" from this journal the researcher chose the application of services business integration model. The author stated about the service business integration model. This model has helped the company to developed their workplace. The services orientated model is helped the company to adopt the technological factors within the company. Moreover, the SOA has helped the company to adopt computer networking within the company. Computer networking is helped the company to make their operational process with the help of the computer networking. The researcher gets the information about the computer networking operational process which is helped the company to get sustainability and helped to increase their sustainability. The SOA model has also helped the airlines companies (Srisaeng, Baxter, & Wild,  2014). The computer networking has helped the company to operate the work process of computer networking and helped the company to reduce the cost money moreover it is also helped the company get the huge customers with the help of the computer networking. the mobile networking has also helped the company to make computer accounting in which the company also generate or get information about the cash flow statements and balance sheet effectively.

Another Journal, which is followed by the researcher, is "The mechanism of business integration and the training system for the business organization". the researcher might collect the relevant information from this journal which is helped the researcher to fulfil the requirement of the research. This journal is based on the business integration and personal training system for the business organization. This is the framework, which can implement by the company. As if the company is used this framework then it is helped the company to develop more. The researcher analyzed this theoretical framework in which the researcher found that the researcher might provide training to the employees of the company in which employees can understand the work process properly and get the motivation from the company. Moreover, for operating the technical pieces of equipment the company need to train their employees as the error operates of the technological equipment cannot provide accurate services (Thabrew, 2018). As this framework is also used in the airline industry as if the company adopt the information technology factor within the company then it is helped the company to developed and help to get the sustainability in competitive market. However, for better performance, the company needed to provide training and development to the employees of the company. As if the company adopts the technological factors within the airline or airplane then the company needs to provide training to the pilot for operating the airplane better.

The researcher is also taking another journal which is "A resource-oriented integration architecture of things: a business process perspective" the journal has described the process of an internet of things and its importance for developing business organization work process. This journal is illustrated that the internet of things helps the company to increase productivity and help the company to reduce its cost money. The researcher collects the information from the journal that how the internet of things helps the business organization and what are the problems that company is faced with operating the internet of things. as the research is focused on the Tiger airlines, therefore, the internet of things help the company to operate their business process in the better way (Venkatesh,  Systèmes d'Information et Management,). Moreover, if the company is used the internet of things then it is helped the company to reduce their cost money and helped to increase the productivity.

The researcher also chose the journal of business orientation operational framework. This journal is basically based on the strategy and strategic management tool which that company is needed to adapt for the better performance. The researcher collects the data from this journal and evaluate the data in which the researcher find that the most of the business company adopt the strategic management tool for business integration as it is helped the company to adopt the technological factors within the company. The strategic management has different tools like total quality management and ISO 9000and different models. The models are helped the company to develop the new work process within the company. moreover, this tools is helped the company to fulfil the company's objective as the research is based on business integration and regarding this the case study is also considered the Tiger airlines in which for developing the business integration the company need to adopt the strategic management tool which is helped the company to operate the business integrated process properly. 

Findings 

The researcher gets the different type of findings after doing the research. The findings, which are formulated after doing the research, is discussed below.

  • For doing, the business integration the airline company needs to do the proper analyzes. Moreover, the company needs to understand the importance of the business integration process and need to understand the limitation of the business integration. The researcher also finds that the company needs to change their work process of the company for business integration. The business integration also needs for the Tiger airlines competition is increased rapidly in the aviation industry.
  • This business integration brings the change within the company. Moreover, the change, which is brought to the company, is informational and technological change. Therefore, the company needs to provide training and development to the employees of the company in which the employees can operate the technological pieces of equipment (Wei, 2016). Training and development are helped the employees to develop the employees skilled. The researcher is also found that the Tiger airlines need to provide training to the employees of the company as it is helped the company increase their service quality.
  • Moreover, after doing this research it is also found that the company might adopt the different technological factors but before adopting the technological factors the company might adopt the strategic management tool which is helped the company to set the goals of the company. as the strategic management tools bring the new work process and infrastructure within the company and helped the company to achieve its goals.
  • After doing the research, the researcher also found that the business orientation and its framework have numbers of limitation (Ćwikła, 2017). Therefore, fulfilled the limitation the company might set made their proper strategy which is helped the company to develop the business integrated process. The Tiger airlines also need to make the proper strategy for developing the business integration and need to understand the limitation of business integration.

Recommendation 

The above researchers have revealed the aspects of importance features of business integration. Moreover the paper has given the perspectives of  significant aspect of the merger and acquisition in the business perspectives to evaluate the business with improvisations. Thus, in this context to make it easier to use and implement of the business integration and merger and acquisition of the business it can be said that the business organization can make effective researchers to do the actions in the proper manner. Moreover, ‘to improvise these aspect it can be recommended that the business organization can make the information tools improved and updated that will help the business organization and its customers to make efforts to do the business with dedication. Business organization in implying the business integrated with the help of information tool can make clear visions on how will the business integration will be done that can positively affect the business. Moreover, in running a business in  the long terms process the business organization need to focus on ethics and standards of a business process. It will help in   improving the relation with the customers as well as the staff of the specific business organization. Tiger airlines is t5he highly decorated airline company that runs its business with the strategize manner and systematic way. Thus, for the airline company business integration can be insightful as well as the business  definitely has interest in further approaches to the new country.  In that point, Tiger airline can provide more improvised services to the customers with the helpful objectives that initiates in improving customers relationship as well as the customers satisfaction. It is  an important aspect to focus on when it is the matter of customers satisfaction as satisfied customers will help the business organization in many ways for example to make goodwill of the company. Moreover, the business organization can use effective tools and updated versions of systems that help in collecting data and information for the business organization. It can be recommended for the airline company to make the ambience of the business organization and the serv9ices efficient and attractive.Thus, it will help the business organization to provide the crust[iomer worthy and healthy ambience this, they will not get affected in the service period by boredom. Good communication always helps in making things easier in every aspect. In this point the business organization and the authorities can also provide training and skill development activities. According to the researchers this aspects can prove to be helpful to gain growth and sustainability in the business enterprise. 

Reliability and validity of the research

In doing researches to collect data and information or any kind of research validity and reliability are the two major factors that the researcher needs to have in mind. Reliability of the research refers to the facts of consistency of the research. That means how much the research will be effective in the concerned aspect or project. Validity, the term refers that the proper measurement of what it should measure (Bray, 2015). Validity and reliability are two different facts. To make it easier, validity can be said as an opinion can be valid and a friend can be reliable. Thus, validity and reliability both of the dimensions are an important part of the researchers it provides the belief to the business organization whether the research is even able to imply or not.  In this research, the quantitative and qualitative researchers have been done to accomplish the project work. In addition, the different types of researchers such as test-retest reliability, internal consistency and inter-rater reliability. While the validity can be conducted as the face validity, contact validity and construct validity.  Here in, the project considering these facts has done all the researchers to make the assessment complete. Thus, it can be said that the validity and the reliability of the business integration are justified.

Ethical consideration 

 In the process of research in the business organization there are some concerned parents that needs focus on the business. Ethics is the standards and norms of every process that takes place within the business organization that cannot be avoided. Ethics , the standardized norms of the business process is to make the business comfortable healthy and mannerful workplace, In a business organization some staffers  has to be maintained that helps the business and it staffs and coworkers to get motivated towards their functional activities within the business organization (Dar, 2015).  Ethical consideration in the research process firstly help in avoiding the false statements data’s and promotes the knowledge that can justify whether the data and information is true or false. In easier terms ethics helps in maintaining the standards of the statistical operation within the business organization.  Ethical consideration can be said as the values and principles  that represents the questionnaires that helps in rectifying wrong and right good and bad within the process. Lastly, it is important to mention maintain the ethical considerations with considering the logical and strategic aspects as well in the researches and the business organization. 

Limitation of thestudy 

  Limitations of the study refers to the perspectives of those standards and characteristics that  influence or interpret the findings of the research. Some hurdles in making the process accomplish is the limitation of the study. Herein, the limitation was  longitudinal problems of the researcher in the research of business integration in the fulfillment of the task.  There can be more obstacles or limitations in a study (Wei, 2016). As this report is based on the business integration it has faced the problems in the research cultural and custom limitation as the business research have to take it in the focus not to affect any ethics of any custom. These are the limitation of this study. It can be resolved in using proper methods that can be useful for the business organization. 

Conclusion

The research is based on the business integration process and the business integration process is process in which companies are developed their work process and adopt the technological factors for increasing the productivity. In business integration is strategic integration in which the companies are change their business work process work structure for developing the business organization. Moreover, there are different frame work which is made by the different author which is discussed on this report. The report is based on the significance of the business integration and its impact on the business organization therefore, the researcher, considered the Tiger airlines and their business integration process. To understand the significance of the business integration the researcher might discussed the different literature review. Moreover, in this research report we are also discussed the different research methodology which is helped the researcher to get the relevant information. The secondary and the secondary data are only used for the research. The secondary research methodology which is used by the researcher is theoretical analysis in which the researcher collects the different frame work which is made by the different author. After collecting the data the researcher analyzed the data. There are numbers of the difficulties which is faced during the analysis. Most importantly analyzed the data which is collected from the secondary method is difficult. Moreover, after evaluating the data analysis the researcher also made the findings of the research. The researcher is also made the different the recommendation for companies better development. The recommendation which is made by the researcher is the company might understand the significance of the business integration and impact of the business integration on business organization. The company might also make better strategy for developing the business integration.


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