Group assignment instruction – HI5004 Marketing Management
|Assessment Details and Submission Guidelines|
|Unit Title||Marketing Management|
|Assessment Type||Group report|
|Assessment Title||Group assignment - Semester-Long Marketing Plan Project|
|Purpose of the assessment (with ULO Mapping)|
This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this product/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and
environments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry).
|Weight||40 % of the total assessments:|
|Total Marks||40 marks:|
Semester-Long Marketing Plan Project
An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.
Students will self-enrol in a group of 4(FOUR) (you can’t change the group by any reason) the instruction how to find your group members have been sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in.
Each group decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before. You can discuss with your tutor about the product/service that you want to select.
50% penalty (for each report and presentation) will be applied if students do not follow one of these requirements: File Exchange tool:
If one of the requirements above is not followed, 50% penalty (for each report and presentation) will be applied
The following is an outline of this process:
|1||Marketing for the New Realities|
|2||Marketing Strategies and Plans||Groups need to be set up and informed to the lecturers|
|3||Marketing Research||Groups need to be set up and informed to the lecturers|
|4||Consumer behaviour||Groups need to be set up and informed to the lecturers|
|5||Identifying Market Segments and Targets||Groups need to be set up and informed to the lecturers.||Lecturer will set up group shells on BB in|
|6||Brand Positioning and Brand Equity||The first task: the first report Weight: 20% = 20 marks.|
Word count: 1500 words (+/- 10%) for the report
For the report: Students need to provide all of these information below:
Identify product or service they want to select. It has to be new product/service.
|8||Pricing strategies and programs|
|9||Integrated marketing channels and|
|10||Integrated Marketing Communications –|
Designing and managing integrated marketing communication
|11||Integrated Marketing Communications –|
Managing Mass Communications
|The Second task: Second report Weight: 20% = 20 marks.|
Word count: 2500 words (+/- 10%) for the report
The report analysis:
targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?
How to do group assignment – Instruction
Your instructor chooses which communication and collaboration tools are available to your group. If you want to use a tool but don't find on your group's page, ask your instructor to enable it.
Exchange files with a group
With file exchange, you can share files with other members of your group, including your instructor. You can't create folders in file exchange. With your group, decide how you want to name files so that they are easier to locate in a long list.
Add a file to the file exchange
Group Tools > File Exchange > Add File
Add a name for the file you want to upload. Browse for the file and submit.
Delete a file from the file exchange
You can delete any file, even if you didn't upload it. On the File Exchange page, select Delete in the file's menu.
All the group members can discuss about the assignment by using Group Blog. Once you are allocated in a group, you can see this function.
Group > Group Tools > Group Blog > Create Blog Entry
Go to: http://www.holmes.edu.au/ > Login > Proquest
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