HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION
|Unit Title||Competitive Strategy|
|Assessment Type||Individual Assignment|
|Assessment Title||Essay – Key Strategy Development Tools|
|Purpose of the assessment (with ULO Mapping)||Students are required to write a Comprehensive discussion of any three of the strategy models, with practical application to current business examples|
|Weight||20% of the total assessments|
|Word limit||Not more than 1500 words|
|Due Date||Week 5 [Late submission penalties accrue at the rate of -10% per day]|
Assignment 1 Specifications
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.
Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
In this essay, sub-headings are permitted. Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.
Your final submission is due Friday of week 5 at midnight.
One page for your explanation of each model, including the example. Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion. Add a cover page at the front. Add a Reference List at the end.
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