Assessment type: Ethical analysis – individual assignment (1,500 words)
Purpose: This assessment will allow students to conduct the ethical analysis of a situation provided by them and approved by tutor. This assessment contributes to learning outcomes a and b.
Topic: Students need to identify maximum four situations in the department allocated as per your student ID. Analyse them based on any four ethical philosophies taught to you in this unit. Students will demonstrate that they can identify, assess and analyse the situation.
Task Details: Background
Since its foundation in 1937, globally, Toyota has strived continuously to contribute to the sustainable development of society and the planet through its business operations. Their principle that they have continued since Toyota Australia started in 1963 and has helped to cement their position as Australia’s leading automotive company.
Motor vehicles greatly expand the freedom of mobility, however, they recognised that they can also have an effect on the society and the environment. With this in mind, they listened carefully to their stakeholders as they pursued a business that works towards harmony with people, society, and the global environment. They are continuously innovating to develop vehicles that meet the needs of the market both now and into the future. Their research focuses on vehicles powered by a range of alternative fuels and vehicles with the potential for automated driving. They continue to work towards vehicles that are safe for everyone, and that maintain the standards of durability and reliability that people expect from the Toyota brand.
Identify minimum one and maximum four situations in the department allocated as per your student ID. Analyse them based on any four ethical philosophies taught to you in this unit.
Department 1: The Production function undertakes the activities necessary to provide the organisation’s products or services. Its main responsibilities are:
Department 2: The Research and Development (R&D) function is concerned with developing new products or processes and improving existing products/processes. R&D activities must be closely coordinated with the organisation’s marketing activities to ensure that the organisation is providing exactly what its customers want in the most efficient, effective, and economical way.
Department 3: The Purchasing function is concerned with acquiring goods and services for use by the organisation. These will include, for example, raw materials and components for manufacturing and also production equipment. The responsibilities of this function usually extend to buying goods and services for the entire organisation (not just the Production function), including, for example, office equipment, furniture, computer equipment and stationery. In buying goods and services, purchasing managers must consider a number of factors – Quantity, Quality, Price and Delivery.
Department 4: Marketing is concerned with identifying and satisfying customers’ needs at the right price. Marketing involves researching what customers want and analysing how the organisation can satisfy these wants. Marketing activities range from the ‘strategic’, concerned with the choice of product markets (and how to compete in them, for example, on price or product differentiation) to the operational, arranging sales promotions (e.g., offering a 25 per cent discount), producing literature such as product catalogues and brochures, placing advertisements in the appropriate media and so on. A fundamental activity in marketing is managing the Product, Price, Promotion and Place.
Department 5: The Human Resources function is concerned with the following:
Investigate and reflect upon one of the above departments using Ethical Guidelines published by organisations such as: EA and ACS.
Students will prepare a business style report of approximately 1500 words which analyses the above scenario through the lens of any of the FOUR (4) ethical philosophies presented in lecture.
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