PART A: Case Study: Kimberly-Clark Australia
Kimberly-Clark Australia (KCA) is one of Australia’s leading manufacturers, marketers and sellers of personal care, family care, health care and related products. KCA is entirely owned by the global Kimberly-Clark Corporation (KCC). KCA employs approximately 1850 employees across Australia and New Zealand.
KCA creates, imports, and acquires knowledge in a variety of ways. R&D is particularly important for both product and process innovation and improvement and KCA can draw on the resources of KCC as well as their own local R&D activities.
The complete case study is provided separately. Ensure that you receive a copy from your trainer/assessor.
Answer the following questions:
1. What are the key forms of knowledge that KCA create and share across their business operations?
2. Explain KCA’s benchmarking process. How did the benchmarking process lead to cultural change at KCA?
3. Explain why KCA needs to constantly create and share knowledge
4. Explain KCA’s syndicate team approach for knowledge management development. What are the major benefits of the team approach?
5. In your view, what are key strengths and weaknesses of the system?
PART B: Project: Knowledge Management Plan
Denham Grey describes knowledge as the full utilisation of information and data, coupled with the potential of people's skills, competencies, ideas, intuitions, commitments and motivations. Knowledge management is the ability to manage knowledge.
Knowledge Management consists of activities focused on the organisation gaining knowledge from its own experience and from the experience of others, and on the judicious application of that knowledge to fulfil the objectives of the organisation (R. Gregory Wenig).
Your Knowledge Management Plan will be developed around the following headings/topic areas;
Ensure that all of the above areas are covered in your plan. The plan must be word processed and structured with appropriate headings and sub-headings as needed. It must be prepared as a formal business document that can be seen as an official document for submission to the management.
The primary objective of this study is to locate and denote the predominant facets and features that are associated with knowledge management. On the other hand, it is to be noted that, it consists of the promulgation of the tactical management of business activities that helps in the enhancement of knowledge and its creation. Therefore, the study will also demonstrate the basic principles and needs of knowledge management in an organisation and the tactical ways by which the organisational business activities are characteristically enhanced.
Aims and objectives
It was in the year 2015 that, Wesfarmers announced their restructure of the organisational hierarchy along with certain changes in the senior management as well (www.wesfarmers.com.au, 2015).
Therefore, by the proper conduction of this study, it will be easier to evaluate the streamlining of the group management in order to attain a better position for their future growth. Thus, in this context, it can be propagated that, the objective of this definite study is to locate the key determinants that are associated with knowledge management programs along with the projection of the constraints that might hamper their business growth (Dalkir& Beaulieu, 2017).
The need for knowledge management
In the present business scenario, it has been found that, marketing control and planning are directly related with knowledge management systems as it helps in understanding the statistical progression of an organisation (Donate& de Pablo, 2015). Wesfarmers has managed to become one of the leading diverse business organisations in Australia. Thus, it is evident that, the presence of knowledge management turns out to be an inevitable aspect.
Furthermore, it is to be noted that, the basic facets of knowledge management depends on the easy access of knowledge in the following areas:
However, the basic need of knowledge management lies in the fact that, there are certain parameters, which needs to be taken into consideration. They are as follows:
The shareholder base of the company is over 530,000 and wants to improve their business processes and procedures.
The primary objective of Wesfarmers is to deliver significant deliveries to their shareholders with the help of financial disciplines along with exceptional management initiative. Each of the key focus of the group is to ensure the fact that, each of their business processes are essentially guided by strong management capability and is predominantly accountable for the development of strategy (Khodakarami& Chan, 2014).
In the context of Wesfarmers, it can be stated that, the capability to create a proper and new knowledge within the premises of the organisation is often associated with the competitive advantage that is being derived out of the organisational activities. The company often faces the issue and is often not treated as a definite part of knowledge management. This is simply because of the fact that, the facets tend to overlap and border the innovation management within the premises of the organisation (Scardamalia& Bereiter, 2014). Therefore, it is to be noted that, the role of knowledge management creation processes are as follows:
Knowledge Harnessing and Sharing
The concept of knowledge management refers to the systematic formulation of effective strategies that are considered significant for the success of an organisation. It also implies the definite assets of knowledge that are essential for the organisation in the creation of value (Serrat, 2017). Therefore, in order to understand the predominant aspects those are associated with management of knowledge in an organisation, Wesfarmers has been chosen to conduct the study.
Therefore, it can be propagated that, the predominant facets that are associated with knowledge harnessing and sharing are as follows:
Knowledge Management Processes
The primary aim of this study lies in the fact that, Wesfarmers being one of the leading Australian companies needs to have a proper knowledge management plan in order to improve their business activities in a proficient manner. The predominant knowledge management processes of the organisation are as follows:
Staff learning and development needs and plans
It is to be noted that, in any organisation, it is important to have better development needs and necessities in order to abide by the predominant aspects of knowledge management. On the other hand, it can also be said that, with the implementation of staff learning and development, the ectensive understanding of the processes and business activities that needs to be taken into active consideration will facilitate the employees of Wesfarmers (Hopkins, 2015).
Knowledge Management resources
The predominant knowledge management resources that are required for the effective propagation of business processes and procedures are as follows:
Perceived constraints and contingency measures
It is to be noted that, in the context of Wesfarmers, it can be propagated that, there are certain constraints and obstacles that tends to affect the knowledge management processes in the organisation, which are as follows:
Thus, it is to be noted that, in order to mitigate the constraints that might hamper the business growth of the organisation, it is important to conduct daily meetings and conferences in order to understand the predominant issues that are being faced by the employees. It is also important to understand the potential barriers that are acting as potential threats in the attainment of accomplishment in the organisation (Serrat, 2017).
Evaluation of Knowledge Management System
Therefore, it can be concluded by stating the fact that, knowledge management plays an important role in the promulgation of effective business processes and procedures that are essential for the attainment of maximisation of profits. However, in the context of Wesfarmers, it can be stated that, with the implementation of an effective knowledge management initiative, it is an impending aspect, which essentially needs to be taken into consideration.
On the other hand, it can also be said that, with effective communication and skilful employees, Wesfarmers will be able to understand the areas, which needs to be modified in order accomplish business rules and objectives (Chu, KrishnaKumar& Khosla, 2014).