Lead And Influence Ethical Practices: McDonalds

pages Pages: 4word Words: 890

Question :

BSBLDR806 Practical Activities Based 

Comprehensive Project


You are a senior manager at a large-scale global company, having its multiple branches in different countries. You were selected as the regional manager for a recently acquired business at new location with the responsibility to transform this business location into the company’s strategic framework. You have successfully completed the task of transforming the local office into a global company’s latest business unit, developing required processes and training the staff accordingly. The new location is progressing at a predicted pace and the Board of Directors of your global company are very happy with your achievement. The local staff has adapted to the global procedures quicker than expected and the operations are running smoothly for the first few months.

Your local office is progressing and achieving its targets successfully until a serious incident took place. A very reputable client complained to the global company that your local office sales person tried to bribe him through expensive gifts during his visit and requested to accept the below standard product/service. The client warned the global company to terminate all business deals with your company if such incident is repeated. Your Global General Manager is very annoyed at you because he has been given warning by the Board of Directors. Upon inquiry it was revealed that your local sales team member followed the same unethical practices of old company to achieve his target, as there was no clear ethical policy defined for the local office. Although, the ethical standards of global company were shared with the staff, they did not take it seriously, considering it as another document to fulfill compliance requirement. While inquiring about the factors leading to this incident, you came to know from many team members that they have no idea what ethics framework is, and why they should follow the ethical standards at all times. 

Your global company has asked you prepare a comprehensive report about the ethical health and development of your local business team. You are given certain broad guidelines to train your team in next three months and access their progress. You have to include all your efforts and outcomes in your comprehensive report.


Part – 1: Introduction of the company

You are required to provide the following information of the company in your report:
  1. Name of the company
  2. Industry in which the company operates
  3. Address and contact details of the company
  4. Brief overview of the newly acquired business and your responsibilities in your new role. 
  5. Company Chart showing key departments and positions
  6. Departmental chart showing key positions and team details
Part – 2: Theoretical Concepts

Your CEO has asked the Global General Manager about your competence on leading and influencing ethical practices in your team. Subsequently, your GM has sent to you a questionnaire to be completed in three days time. You are required to provide evidence to the Global GM about your proficiency in the theoretical concepts pertaining to leading and influencing the ethical practices in the newly acquired business, by answering the following questions (Maximum word limit for each answer is 250 words):

2a. What you need to demonstrate throughout your personal dealings at all times when dealing with your team and while representing your organization to external stakeholders? From where you can source organizational ethical values and principles?  

2b. What areas of ethics you may need to be developed and maintained? List the  activities you can use to develop and maintain expertise related to ethics and standards? 

2c. What are the three types of complex ethical matters you may need to be able to interpret and provide accurate legislative and organisational advice to resolve? 

2d. List at least six examples of the types of suspected unethical conduct required to be reported confidentially and promptly.

2e. How do we identify the strengths, weaknesses, opportunities and threats to ethical conduct in an organization? What is the role of industry, state, national and international trend analysis in the identification process? 

2f. Identify and explain the various management and accountability structures within an organisation. 

2g. Which policies and procedures in your organization may need to be developed and reviewed for ethical considerations? List at least 5 unethical conducts that needs to be addressed in these policies

2h. Which ethical standards can be used to develop and promote ethical decision making and policy setting frameworks? 

2i. What should be the requirements for analysing and developing ethical breach management policies and procedures?  

2j. Why is fostering dialogue about organisational values and ethics important and how can this be done? What are the skills required by a facilitator conducting formal workshops and training sessions? 

2k. List three measures you could adopt to provide leadership, guidance and to empower people to address ethical issues. 

2l. Outline the identification process for action for managers and staff regarding organisational patterns, trends and issues that require ethical consideration. 

2m. What methods might you use to promote and support ethical and values-based behaviour through leadership programs?

2n. Describe national and international trends in the development of ethical organizations 

2o. Describe frameworks for ethical decision making/problem solving and policy setting 

2p. Explain organisational ethics, values and standards

2q. Outline the role of organisational codes of ethics/conduct 

2r. Explain procedural fairness 

2s. Outline procedures, strategies or protocols that can be used to identify and address unethical conduct 

2t. Outline the legislative and regulatory context of the organization, as it relates to ethical work practices 

Part 3: 

Presentation - Embody and model ethical values

You decided to take the matter seriously and create a sense of urgency among your team members regarding the gravity of the situation. You have planned a formal workshop session for your team members where you will personally train them on Ethics values and standards of your global company. 


You are also required to prepare a document having answers to the following 13 questions. 

Moreover, you are required to prepare a presentation and deliver to your team members during demonstration session. The document needs to be distributed to the participants before presentation to ensure that they understand the concept and importance of ethical values and practices. You will be given the seating plan template where you will define the participants of your training session. Your presentation should also cover the following questions and have some videos relevant to the topic, real life industry practices and examples, and your personal examples of ethical practices. 

Your presentation may have the following slides:

Part 4:
Briefing Presentation -  Embed ethical practice into the organization’s culture and processes
After your initial presentation on Ethical values, standards, and practices, the team is now more aware about their ethical responsibilities and right. Recently, your HR Manager noticed that a female team member is being constantly harassed by her supervisor. Upon inquiry, he found out that this is a routine matter and that nothing has been done to sort it out. He immediately discussed the matter with you. You believe that there were numerous ways in which this situation can be handled; however, you decided to call a management meeting in order to discuss this scenario and probable remedial actions to be taken. 
In the meeting it was unanimously agreed that the organizational policies, procedures and plans needs to be revised to embed ethical practices into organization’s culture and processes. Moreover, it was also decided to brief whole organization about the changes and their expected outcomes to improve the organization’s culture.
You are required to take following actions and document them in the form of interim report. Once interim report is developed, you are required to present it to your team in the form of a briefing presentation so that all team members become aware of the ethical practices embedded into organization’s culture and processes:
Identify the strengths, weaknesses, opportunities and threats related to ethical conduct within your organization 
Develop strategies related to ethical conduct within your organization according to SWOT analysis above and current trends and industry practices 
Conduct management and accountability structure analysis of your organization and document it in the interim report. 
Develop strategies to bring continuous improvements to current management and accountability structure? 
Use your leadership influence over the policies and procedures development & review process so they include and address ethical considerations. List the names of policies in your interim report which you have influenced. 
Develop ‘Code of Ethics’ for your company as an example of ethical consideration policy and share it in the interim report to help your team understand how to include and address ethical considerations in policies and procedures. 
Develop framework for ethical decision making and policy making in your organization, and share it in interim report. You may take guidance from any of the industry’s best practices including 5P framework for ethical decision making. 
Share your method to promote the ethical framework for ethical decision making and policy making in future? 
You need to analyze and develop organizational policies to check safe reporting of breaches of ethical conduct and provide evidence in this part. You also have to include questions you will consider while analyzing policies and procedures for safe reporting on breach of ethical considerations? 
What remedial actions you will take in policies and procedures for breach of ethical conduct? 

Part 5: 
Role Play - Promote ethical leadership and decision making at all levels of the organization
After embedding the ethical practices in organization’s culture and procedures, and informing the team about changes in policies and procedures, you feel that ethical leadership should be promoted at all levels of the organization. You decided that more ethical breach situations should be discussed in detail among employees. After consulting your managers and HR team, you planned to conduct a role play. The basic purpose of this role play is to ensure that everyone from team is onboard regarding the ethical practices and how to handle ethical breach situations. 

You are required to prepare a document answering following questions. Afterward, design a role play of 5 minutes defining an ethical breach situation and conduct along with your team, incorporating the following aspects:

How will foster an environment where you and all staff members may discuss on the importance of organizational values and ethics? 
How will you create understanding and commitment with organizational standards among your team members? 
How will you empower the employees through your leadership and guidance to address ethical issues arising within organization? 
How will you identify ethical consideration related organizational patterns, trends and issues? 
What will be your process of referring an ethical breach to management team? 
What strategy you will adapt to promote and support leadership to encourage ethical and value-based behavior in organization  

You will also have to practically direct this role play with the help of your team in simulated environment.

Part 6:

Progress Report -The ethical health and development of your local business team after three months

After practically embodying and modeling the ethical values, embedding ethical practice into the organization’s culture and processes, and promoting ethical leadership and decision making at all levels of the organization, you are confident about writing the report that the global company has asked you to submit within three months. You decided that the flow of your report will be focused towards highlighting the practical steps you have taken to fulfill the guidelines provided by the global company.

Your report may have the following format:


In this section, you may briefly describe:

  • The challenge faced by organization in terms of ethical corundum faced.
  • Brief explanation of steps taken during last three months.
  • Method for accessing their progress.

(Approx. 300-400 words)

Section 1: Embody and model ethical values

Here, the following information should be incorporated in the form of headings:

1- ) How did you demonstrate a commitment to the professionalism, ethical values and principles of the organization in personal dealings within and on behalf of the organization?

2- ) What steps were taken to develop and maintain a high level of expertise related to ethics and standards?

3- ) How did you interpret complex ethical matters?

4- ) What type of advice was provided to resolve these matters according to legislative, industry codes of practice and organizational standards?

5- ) What methods were used to encourage employees report suspected unethical conducts confidentially and promptly?

(Approx. 700-800 words)

Section 2: Embed ethical practice into the organization’s culture and processes:

This section should comprise of the following headings:

1- ) How did you identify strengths, weaknesses and threats to ethical conduct in the organization through analysis of industry, state, national and international trends?

2- ) What strategies were employed to act on these trends while keeping in mind the enterprise and industry practices?

3- ) How did you analyse management and accountability structures in the organisation?

4- ) What type of strategies were implemented to ensure continuous improvement in both management and accountability structures?

5- ) How did you influence the development and review of policies and procedures to include and address ethical considerations?

6- ) How did you develop and promote frameworks for ethical decision-making and policy setting?

7- ) How did you analyse and develop policies and procedures to allow individuals to safely report breaches of ethical conduct and for remedying breaches of ethical conduct

(Approx. 700-800 words)

Section 3: Promote ethical leadership and decision making at all levels of the organization

This section should include the following headings:

1- ) How did you foster dialogue on organisational values and ethics with and between staff to develop a strong understanding of and commitment to organisational standards?

2- ) What were some the ways through which you provided leadership and guidance to empower individuals and the organisation to address ethical issues?

3- ) Which methods were used to identify and refer organisational patterns, trends and issues that require ethical consideration by managers and staff for action?

4- ) How did you promote and support leadership programs that promote ethical and values-based behaviour according to organisational requirements and the individual needs and capabilities of staff?

(Approx. 700-800words)

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Answer :


Lead and Influence Ethical Practices


McDonalds is one of the leading companies operating in different parts of the world. The company operates in the fast-food industry and is serving several products to the customers. However, the company has changed the menu items based on the changing demands, tastes, and preferences of the customers in different parts of the world. 

The contact details of the company include one of the McDonalds store located in the Mumbai City of India. It has recently acquired one of the local firms of the Mumbai City that was serving fast food products to the people in a given community. 

However, due to the increased popularity, differentiated products, and exceptional services, this restaurant outlet was popular in Mumbai. Later, it had also opened the branches in the cities of Delhi, Bengaluru, and Kolkata. However, considering the growth expansion plans of this local restaurant outlet, McDonalds acquired it and decided to merge with it. The organizational structure of the company is shown below.

It comprises of the CEO and the Board Members at the top-level management. Further, moving from top to bottom, the second level comprises of the Vice-Presidents that are managing different territories around the world. There are Zonal Managers then assigned to each of the Vice-Presidents. 

The Vice-Presidents are performing the major functions of the organization that include - finance, marketing, sales, and human resources. Similarly, the Zonal-level Managers will be assigned with the restaurant-level executives. The zonal-level manager will be managing multiple stores at the same time. 

McDonald's organizational structure

Then there will be regional managers that will be administrating the activities at local-level. They will be looking after the franchisee operations and will be subsequently managing the overall sales of the stores. The given chart demonstrates the key positions of all the different members of the organization. It is like a divisional structure where different divisions are efficiently managed across the world.


Today, due to increased globalization, the companies are aiming for expansion programs in different parts of the world. They want to increase the net sales of the organization and subsequently want to improve bottom-lines of the company in a given challenging environment. However, the top-level management needs to analyse the new culture before starting their operations.

forces that shape business ethics

 There are several challenges faced by them with respect to - organizational culture, work environment, values and traditions followed by the employees, and local government policies. Under such aspects, to demonstrate professionalism by the employees of the organization will be a challenging task. 

They need to train the employees on the aspects of - honesty, integrity, trustworthiness, fairness, concern for others, respect for others, and law abiding in a given working environment (Ward & Thornton, 2013). Only then the employees will be able to follow ethical practices and other norms of the organization. 

The key principles of ethics include - beneficence, health maximization, non-maleficence, justice, respect for autonomy, efficiency, and integrity in a given work environment. It is the duty of all the employees to follow the Code of Ethics in their daily practices in the organization. The ethical values of McDonalds include - competence, integrity, professional responsibility, social responsibility, concern for other's welfare, and respect for customer's rights and dignity. 

The Human Resources (HR) department of McDonalds organizes special workshops and seminars to provide appropriate training to the employees; it will ensure that they follow these ethical principles in the daily work activities in a given environment. To consistently demonstrate commitment to ethical values and principles of the organization at all times, one needs to motivate other people for this purpose (Paul & Elder, 2010). 

There are different motivational factors through which employees will get motivated and will perform as per the expectations of the organization. Hence, the organization first needs to define such a culture wherein employees can follow such norms and beliefs and accordingly will demonstrate professional commitment from the ethical perspective. 

The areas of ethics and standards one can develop and maintain include - implementation of ethical principles in the organization, deployment of ethical practices in the organization, following applied ethics in conducting the daily activities in the organization, and ensuring that the employees do not breach the Ethical Code of Conduct in the organization. 

There are several ways through which ethical activities can be developed and maintained within the organization. These practices include - conducting classroom exercises for the employees, motivating the employees and rewarding them when performing best from the ethical perspective, engaging debates and group discussions on the principles of ethics among the employees (Olsen, 2010); however, they need to guide in the right direction so that they do not get deviated from the major discussion. 

And, installing mechanism through which the practices of the employees can be monitored. The performance evaluation process will thereby be linked with these monitoring mechanisms so that the best performing employee will be rewarded in the organization. An organization following the Ethical Code of Conduct will confirm that they will be able to guide other employees of the organization regarding the Code of Ethics (Olsen, 2010). 

The complex ethical issues faced in the organization include - breaches in the integrity and trust levels of the organization practices, following unethical practices by making compromises with the third-party entities, breaching the trust levels of the customers by deploying unethical practices, and creating an environment wherein employees will lose their trust for the senior-level management (Kass et al., 2014). 

Ethical matters such as breach of contract on ethical terms or breaking the norms of the organization on legal issues, employee sharing confidential information with third-party entities, and even in the case wherein the internal employee will be assisting the external entity for personal gains will lead to ethical matters with complex legal outcomes (Kass et al., 2014). To resolve an unethical matter, it is first important to understand the breach in the code of conduct. 

Second, it is important to know the motive of the employee in breaching the code of conduct. Unless, an effective communication takes place between the two entities, it will be difficult to resolve the situation. Further, the problem can only be resolved by taking proper action steps in mitigating the risk factors that could arise out of such actions performed. 

Further, the employee needs to be warned and also criticized for the deeds performed; however, he will provided with a last opportunity to serve his duties toward the organization. Only then such problems can be resolved through such negotiations and compromising approach. 

There are several unethical conducts such as - misusing company's time, abusive behaviour, violating company's policies, lying to the employees, employee theft, and breaching the code of law of the organization need to be immediately reported to the senior management (Kass et al., 2014). They will thereby be able to take necessary steps to overcome this situation. 

One can report to the senior management about the unethical behaviour only after conducting investigation and having sufficient proof to prove the claim. The employee can first report the HR department of the organization along with all the reports and other evidences. They can also use direct means of communication to the senior management in the cases that are more sensitive; it will reduce the action time and will subsequently allow the top-level management to take certain steps in this direction (Neiman, 2013). 

One can encourage others to report suspected unethical conducts confidentially by motivating him first about such issues. It is important to strictly adhere to the company norms and ensure that the top-level management will help them in such courses of actions. Also, a proper communication channel and a proper approach to resolve the unethical dilemma will boost the confidence levels of the employee that will be reporting of an unethical code of conduct in the organization.


SWOT represents strengths, weaknesses, opportunities, and threats to the ethical practices in the organization. The key strengths of McDonalds pertaining to ethical code of conduct includes deployment of ethical framework in the organization, training employees on the aspects of code of ethics, and identifying ethical flaws through anti-ethics mechanism in the organization. 

However, the weaknesses include - the practices of the employees toward customer, internal work environment issues, and lack of communication between the ground-level staff and the top-level management. The opportunities considering the given situation in the organization includes - implementing better communication channels so that employees can immediate submit their reports on unethical practise to the concerned department, formulating new division of ethical practices that will be monitoring the practices in the organization, and assisting employees in improving their behaviours and service levels to achieve desired objectives of the organization (Neiman, 2013). 

However, the major threats in this situation will include - unexpected behaviours of the senior management on certain ethical cases, lack of support from the Human Resource department, and external threats that can impact on the performance of the employees. 

Full form of Idea

Hence, it is important for McDonalds to revise their strategies on ethical practices and thereby ensure deploying of a proper ethical framework in the organization. The management and accountability structure of McDonalds includes a specific department that is also referred to as grievance cell of the organization. 

It manages different unethical issues in the organization and also considers the ethical challenges faced by the employees in their daily routine activities. They thereby take necessary actions with informed consent from the senior management to overcome these challenges in a given environment (Neiman, 2013). 

Under the personal leadership influences, the policies that were revised include - employee working approaches in their activities, working schedules, principle of equality, overcoming abusive behaviours in the work environment, and preventing employees from sharing confidential information of the organization to the third party entities (Neiman, 2013). The Code of Ethics framework and policies that will be developed in a given organization will focus on the aspects of honesty, trustworthiness, efficiency, proportionality, justice, non-maleficence, fairness of practices, concern for others, and health and safety of the employees in the organization. It is important to train the employees on each of these aspects so that they can deploy their working approach accordingly in the organization. 

They should be motivated to follow these code of practices in a given organization and should also be rewarded so that they continue to follow ethical norms of the organization. To enhance decision making of the employees in the organization from the ethical perspective, the 5P framework will be implemented in the organization (Bridoux et al., 2014). 

The 5Ps refer to - purpose, prayer, principles, people and popular opinion. It is important for the senior authority engaged with a given decision making to make decisions concerned with a given purpose in the organization. He also needs to pray and gather strength while taking the most difficult decision of his life. Further, he needs to follow the principles of ethics while making a better decision in the right direction. 

Further, from the people perspective, he might face tough challenges from the people and that can affect the work environment in several ways. But he needs to ensure accountability and transparency in all the activities carried out in the organization (Bridoux et al., 2014). Finally, he can avoid population opinion despite the fact that it can be against them; he needs to favour those decisions that will be in favour of the organization. 

Thus, to promote this ethical framework, it is first important to communicate the objectives and inform the employees about ethical practices in the organization (Bridoux et al., 2014). Second, the top-level management also needs to communicate the future objectives and thereby motivate people to work in the desired direction. 

The top-level management in association with the HR team of the organization needs to motivate employees to follow ethical practices, organize training sessions to teach them working on the new framework, and thereby ensure delivering the desired objectives in a given work environment. 

However, in the case of ethical breaches in the policies and procedures of the ethical conduct in the organization, the immediate action required will be to take steps that will prevent the organization against the negative consequences against such courses of actions (Bridoux et al., 2014). The next step will be to investigate the step, gather concrete information and evidences, and then catch the culprit associated with this case in a given environment. 

The senior management can then take decisive steps of interrogation and determine the motive of such actions taken by the employee. They will thereby be able to determine the gaps in the business processes as well as in the ethical procedures of the organization. It will help them re-formulate these rules and thereby overcome such challenges in the future.


To foster an environment wherein all the staff members will be discussing on the importance of organizational values and ethics, there can be several group-based role activities conducted in the organization. To provide a practical overview of the unethical practices and how it can affect the organization, a role play can be conducted in the organization. It will thereby provide a basic understanding of the importance of ethics in the organization. 

Second, to develop a commitment toward organizational standards and the ethical practices among the team members, it is first important to communicate with them about such a working approach in the organization. Second, they need to strictly deliver the objective that unethical practices in the organization will not be tolerated; the senior management will be taking severe actions against those that are culprits of such cases in a given work environment. 

Third, the senior management also needs to communicate about rewarding the employees that will be performing well from the ethical perspective. It will boost the inner working morale of the employees in such situations. Further, the employees need to be trained on the aspects of leadership and management (Vergnes et al., 2010). 

They will be able to take a wise decision and will also ensure that they will not breach ethical code of conduct in the organization. Instead, it will empower them to choose the right option from the given alternatives. Further, the senior management needs to deliver knowledge about the ethical issues taking place in other organization. 

They can demonstrate examples of other restaurant outlets and share valuable information on how it effects on the performance of the organization. The senior management will also share the inputs regarding the impacts on the employees in such cases (Yeung et al., 2010); it will thereby make them aware of these issues and prevent them from indulging into ethical practices of the organization. 

Competency framework

To identify the organizational patterns, issues, and trends, the major ethical considerations that need to be taken into account include how ethical principles are implemented in the organization, how different approaches are taken for the work by the employees from the ethical perspective, how business processes are linked with the ethical framework of the organization, how different ethical values are helping the employees to overcome their workplace challenges, and how the senior management is guiding them on different ethical principles in the organization (Bannister, 2018). 

The process of referring an ethical breach to the management team will be first to obtain all the relevant information pertaining to the case, then collect all necessary evidences, and then prepare a report to the senior management (Oeij, Dhondt, & Korver, 2011). The concerned employee should also inform the HR department so that they can take quick action steps to overcome the negative consequence of such an incident in the organization. 

It will help them to overcome the other hurdles and thereby protect the organization from getting affected. Thus, to promote and support leadership to encourage ethical and value-based behaviour, there are several strategies that need to be implemented in the organization. These include - training the employees on the modules of leadership, management, change management, and value-driven (Bannister, 2018). 

Second, they need to be motivated to take effective decisions from the ethical perspective that will ensure following of the ethical norms of the organization in a given work environment. Finally, the senior team needs to monitor their performance and accordingly make necessary changes in their work approach in a given work environment (Oeij, Dhondt, & Korver, 2011).


  • Introduction

McDonalds is one of the leading restaurants in the fast food industry. They are facing severe challenges in terms of delivering services as per their expectations. The employees despite being trained are not performing as per the expectations. They are thereby breaching the ethical code of conduct in the organization. 

The HR team is also focusing on these issues along with the operations team to ensure that the employees at the ground-level deliver as per the needs of the customer. Today, every organizations need to focus on their services along with the products for the purpose of improving the quality aspect of a given restaurant outlet. Also, the customers will be expecting better quality customer services from the organization. 

Thus, it is the ethical responsibility of the organization to deliver as per the changing trends, demands, and requirements of the customers. For this purpose, the organization has taken several steps for improvement in the last three months. First, they implemented a new ethical framework across the organization for the purpose of improving the level of services among the employees. 

They deployed a new learning approach in the organization wherein there will be meetings conducted of the employees and they will be provided with flash-cards on services. Each of the employee will be required to fulfil their duties accordingly in a given working environment. This approach not only motivated the employees but also empowered them to deliver the best for the organization (Gold, Thorpe, & Mumford, 2010). 

Also, the top-level management of McDonalds started rewarding them and promoted them to senior positions in the new outlets opened in new locations. The satisfaction levels of these employees subsequently increased and also made them follow on the ethical rules and norms of the organization in a given challenging work environment.

  • Section 1: Embody and model ethical values

To commit to the professional approach and to ensure that the employees follow ethical practices in the organization, I first communicated the need of following the Ethical Code of Conduct in the organization. For this purpose, I organized a workshop wherein the employees were required to attend it in a given environment. I demonstrated them different case studies and also provided them information about how breaching the code of conduct can negatively impact on the organization. 

I provided them information on the different ethical framework and asked them to remain aware of the ethical principles in their daily work practices. It might happen that they need to change their work routines, ensure following of the ethical norms, consider alternative actions in the interest of the organization, and thereby overcome the challenges at the workplace of the organization. 

I further demonstrated to the employees on following the legal norms, fair practices, and thereby made them feel different. It motivated them to follow these practices throughout all their work routines in the organization. The employees were also provided with a handbook wherein important guidelines on ethical principles and ethical frameworks were provided (Kouzes & Posner, 2008). There were also guidelines issues regarding what actions need to be taken during the time of unethical action in the organization. 

It was important for these employees to follow the ethical framework as devised by different researchers. They need to follow the principles of fairness, integrity, accountability, trustworthiness, and focus on results of their tasks in a given environment. Further, the employees also need to respect the decisions of the senior management and seek their advice on different issues. 

Even, the top-level management of McDonalds needs to provide all types of assistance to the employees. They need to share their resources so that employees can find it relatively easy to work in a given organization. The role of the HR department and the Operations department are important in ensuring that all the ethical principles are implemented to resolve complex ethical matters and also provide advice to the employees from the perspective of legislative industry code of practice and organizational standards. 

To motivate and encourage employees on reporting suspected unethical conducts, it is important to reward them and also promote them on the senior positions (McShane, 2013). Further, the HR team can identify the motivation factors of such employees and can work on it to ensure that these employees report such incidents in the organization and thereby protect the organization from unwanted circumstances in the near future.

  • Section 2: Embed ethical practice into the organization’s culture and processes:

The SWOT analysis of the organization was conducted based on the analysis of the internal working environment and external working environment of the McDonalds store. There were several parameters taken into the consideration for the purpose of determining the key strengths and weaknesses of the organization from the ethical perspective. 

The organization had already implemented the ethical framework to avoid unethical practices in the organization. However, the strategies that were employed to act on the different trends while keeping in mind the enterprise and industry practices included - taking follow-ups of the employees on their daily routine practices, installing monitoring mechanisms to track unethical activities, deploying technological platforms to avoid employee theft and similar other activities, reviewing the strategies of the senior management, overcoming the challenges of the employees at the workplace, improving workplace behaviour by overcoming abusive behaviours of the employees, notifying employees about strict ethical actions, and thereby making sure that all the employees remained accountable to the respective organization (Knudsen, Busck, & Lind, 2011). 

Further, the strategies that were implemented to ensure continuous improvement in management and accountability structures was through constantly reviewing the policies of the organization, making employees trained on the aspects of leadership and management, allowing them to take wise decisions and thereby encouraging them to work at senior positions, and promoting ethical framework across all the departments of the organization (Oeij et al., 2014). 

It is important to review the ethical policies on a regular basis and thereby make necessary changes wherever required. The role of the top-level management is to encourage collaborative work culture and along with the HR team need to train employees on the skills of negotiation, compromise, avoidance, and conflict resolution (Chawla & Guda, 2013). It will help in promoting a safe and secure working environment for the employees in the organization. 

Also, the senior management can consider taking assistance of external experts and agencies to strengthen the legal norms and other regulations in the organization. It will thereby make sure that none of the employees will be able to breach the ethical practices from the legal perspective; there can be strict actions taken by the organization as per norms of Court of Law in such cases. It will thereby prevent the overall occurrence of such issues and allow individuals to safely report the ethical breaches in the organization (Oeij, Dhondt, & Korver, 2011). 

  • Section 3: Promote ethical leadership and decision making at all levels of the organization

To foster dialogue on organizational values and ethics with and between staff it was first important to make them aware of their commitment levels toward the organizational standards. It is important to provide them information on the values, principles, and personal moral qualities of the ethics framework (Oeij, Dhondt, & Korver, 2011). 

They need to be trained on these aspects so that they can deliver as per the expectations of the organization. Second, each of their queries on ethical need to be resolved. The HR team can provide them with required resources and other assistance to determine the values in ethical conduct (Chawla & Guda, 2013). It will subsequently improve moral values of the employees and will make them work toward the requirements of the organization. 

There are also ways through which guidance on leadership values and principles will transform them as an employee and will empower them to work in a given environment. It will not only help them address the ethical issues but will also help them overcome the challenges at the workplace in the organization (Oeij, Dhondt, & Korver, 2011). 

They will be able to guide other team members, improve services levels within the restaurant outlets of McDonalds, and subsequently exceed the expectations of the customers. They can also identifying the changing trends in the working practices and expectations of the organization. Hence, under ethical consideration they need to deploy techniques of change management, get adjusted with new working approaches, and thereby help them achieve desired objectives in a given environment (Oeij, Dhondt, & Korver, 2011). 

To promote and support leadership programs, it is important to promote ethical and value-based behaviour in the organization to fulfil the needs of the organization (Oeij, Dhondt, & Korver, 2011). The staff, however, needs to be encouraged for such activities so that they can deploy the practices as per the expectations of the organization. 

Finally, the reviewing team will be monitoring their performance, will reward them, motivate them, and also guide them on making necessary changes in their routine practices in the organization (Oeij, Dhondt, & Korver, 2011). It will thereby ensure following of the ethical framework and ethical guidelines in a given working environment of the organization.