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Leading tourist destinations across the World

College: UK College of Business and Computing

Unit code : K/601/1748


Introduction

This unit introduces learners to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. Learners will look into the cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector.

Through studying visitor numbers, statistics and other relevant data, learners should be more aware of past issues affecting tourism, enabling them to appreciate the impact they can have on a destination and its continued popularity.

Aim:

The aim of this unit is to enable learners to gain understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity

Learning Outcomes and assessment criteria

On successful completion of this unit a learner will:

LO1 Understand the scope of key UK and worldwide tourist destinations


1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation

1.2 analyse statistics to determine tourism destination trends and predict future trends


2 Understand the cultural, social and physical features of tourist destinations

2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists

2.2 compare features of developing and leading tourist destinations


3 Understand how the characteristics of destinations affect their appeal to tourists

3.1 compare the appeal of current leading tourist destinations with that of currently developing tourist destinations

3.2 evaluate how characteristics of a tourist destination affect its appeal


4 Understand issues likely to affect the popularity of tourist destinations

4.1 analyse issues that affect the popularity of tourist destinations

4.2 discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations


Answer

Introduction 

The fundamentals’ of this assignment has been related to a lucid projection of the leading tourist destinations all around the globe. The identification of the countries has been developed with an critical analysis of statistical data obtained from the secondary sources with a normal alignment to the limitations of the course. The definition of tourism has been clarified through an interception of the cultural, social and physical characteristics of the nominated tourist destinations. An analytical approach through the case studies has been utilized to reflect the management skills of the learner concerning a simulation.

Task 1 

LO1 Understand the scope of the key UK and worldwide tourist destinations


1.1Analysis of the leading tourist destinations and generators all around the globe concerning the number of visitor and income generation

Tourism has evolved as one of the blooming industries in the post world war era. As found in a survey presently, France is considered as the global tourism leader with a yearly visitor number of 82.4 million. The second position is closely fought between United States and Spain and is followed by China at number three.  United States and Spain records a yearly visitor of 75.8 million. On the contrary, China projects a figure of 59.1 million (www.statista.com, 2017). United Kingdom ranks 6th in the global tourism ranking with a yearly visitor 35.7 million. It faces a stiff competition from Germany as it has depicted a rise to 35.5 million (www.statista.com, 2017). It can be indicated that United Kingdom has somewhat slipped its position if it is related to the potential of UK for tourist expedition. Faulty management policies and loopholes in the implementation system can be reflected as some of the attributions of the simulation. The income generated from tourism can be considered as one of the necessary indicators of a global transaction as it promotes a direct exchange of currency or digital transaction, which is a safer gateway for fiscal activities.


As opined by de Grosbois (2016), United Kingdom projected a downfall concerning the yearly income generated from tourism by a margin of 12.6%. The country’s yearly income generated in the year 2015 was $45.7 billion, which fell to $39.4 billion in the year 2016. This can be projected as a suitable justification for the claims supporting that the growth of the UK tourism industry has been intercepted as a limited flow. On the contrary, Germany earned $37.2 billion in FY2016 contrasting to $39.6 billion in FY2015 (blogs.worldbank.org, 2017).  United States being the leader in the yearly income generated earned an amount of $205.8 billion and projected a rise of 0.3% contrasting to its income of $205.2 billion in FY2016.  


Sl   no
Nation
Yearly   tourist Arrival
(2016)
Yearly   tourist Arrival
(2015)
Yearly   Income generated
(2016)
%   Change from 2015

1
United States
75.4 million
77.3 million
$ 205.8 billion
+ 0.3%
2
Spain
75.3 million
68.4 million
$ 60.2 billion
+ 6.8%
3
China
59.2 million
56.7 million
$ 44.4 billion
  • 1.2%

4
France
82.6 million
84.3 million
$ 42.5 billion
  • 5.3%

5
Italy
52.3 million
50.5 million
$ 40.4 billion
+ 2.1%
6
United Kingdom
35.9 million
34.2 million
$ 39.6 billion
  • 12.9%

7
Germany
35.4 million
34.8 million
$ 37.5 billion
+ 1.4%

Table: Comparison of the Nominated Countries

(Source: Developed by Self)


Analysis of the statistics related to the yearly inbound tourist in the nations namely China, US, France, Germany, Spain and UK has reflected that UK is exposed to a threat of possible downfall in the tourism market. The country has suffered a huge loss of 12.9% in the FY2016 concerning its yearly income generated from tourism. A gap in the promotional measures of projecting UK as an attractive tourist location to the travelers and the reluctances of the authorities to adapt to modern measures of tourism marketing can be intercepted as some of the hindrances for the UK tourism industry. The integration of the yearly income generated to the figures of yearly tourist arrivals has indicated to a particular ranking, which may be justified by the intercepting capabilities of the learner. United Kingdom may be considered to have failed to hold a position in the below table.   


Rank
Nation
1
United States
2
France
3
Spain
4
China
5
Germany

Table: Tourism Ranking

(Developed by Self)


1.2Prediction of tourism destination trends through statistical analysis of prevailing trends

The current trends in global tourism reflect a versatile projection of the traveler’s preferences. Some of the nation is like France, Italy and Spain gain a preference from the global travelers, which may be attributed to its cultural heritage and architectural credentials. This nation’s particularly boost of their supremacy over the competitor’s on the aspect of artistic quality. United Kingdom can be identified possessing traits of the similar segment of these countries whose elite status their traditional aspects and cultural heritage have influenced (Sharpley and Telfer, 2014). Countries other than UK in this segment have depicted a fair allocation of resources and captivity of managerial skills to portray the potential offerings to the travelers from all the corners of the world. The verification of the consumer facilitation can be essentially acquired through identification of the consumer responses intercepted through the preferences and feedbacks on services offered like security and hospitality. 


United States has generated an enormous income in the FY2016 from tourism. The nation posses a yearly tourist arrival mark of 75.4 million and generated an income of $205.8 billion. Spain reflects similar numeric for gross tourist arrival in a year but has an income $60.2 billion. This indicates to the effect of utilizing suitable marketing strategies and promotional measures in tourism industry (Ormond, 2016). The utilization of the available resources and a strategic approach to achieve the projected objectives of growth can be considered as a fundamentals’ of a suitable marketing promotion


Graph: Yearly Economic Contribution

(Source: www.insightsassociation.org, 2017)

The yearly projection indicates that the gross contribution bears a proportionate relationship with the direct contribution, which is provided by the tourism industry of the respective nation concerning their economy. The gaps in the marketing activities of tourism as a brand in UK can be reflected through the reduction in the yearly income and the void effect possessed by the increasing number of tourist. This indicates to a bleak prospect of its future development in the domains of tourism. On the contrary, the prevailing scenario demands for integration of promotional measures and projection of UK’s heritage in an acceptable pattern to the travelers (Giampiccoli et al. 2015). The potential possessed by UK has been threatened under the limitations of the marketing and the promotional measures as utilized by the tourism authorities operating in UK.   

Task 2 

LO2 Understand the cultural, social, and physical features of tourist destinations

2.1Analyse cultural, social and physical features of tourist destinations explaining their appeal to tourist

A projection of the behavioral traits of community is a highly essential concerning the measure of success of tourism industry. The segregation of the product portfolio may be related to the preferences of the identified consumer base in order to ensure an effortless demand trends for the offered products. In this segment, the learner has identified London (developed economy) and India (Developing country) as the tourist destinations in order to interpret the queries as assigned in the task.


Cultural Aspects: London is the capital state of United Kingdom and is one of the primary and antique tourist attractions for global travelers. The architectural heritage of London and its position as one of the pioneer state in the world can be considered as an effective reason for its status in the tourism ranking. The state boasts of the prevailing credentials and landmarks of an anarchical state. On the other hand, India is one of the effective nations among developing sect. The present position of the country can be counted as a progressive indicator of industrialization and globalization. India is a follower of multiple religions, which may reflect diversity in the religious beliefs and practices within its population (Goodall and Ashworth, 2013). It projects a wide canvas of cultural traits in India, which contrast to the cultural aspects of London. The preference of the population can be implemented in developing the measures of promotion and nomination of marketing attributes preferably strategies for both the nations.      


Social Aspects:Society within the boundaries of a nation can be confined to the variances in the communities that dwell within its domestic barriers. The classification of a social genre can be preceded with a through segregation of the community preferences based on their cultural traits. Reflection of the social beliefs can be promoted bas an indispensible event in the arguments incorporated in these segments. India boasts of the enormous size of its society, which may be attributed to its cultural diversity and its population, which is the second largest in the world. London comprises of a population a majority of the sect are the followers of Christianity by religion. The nomination of the intercepts has been confined an analysis from a social perspective in order to align the arguments to theme of this segment. 


Physical Aspects: The physical aspects of London and India can be projected with a similar aspect, which may be attributed to the resemblance on architectural heritage. The nations boast of a reach cultural heritage and the concept of colonization binds their evolution specifically concerning the art of administration. India was a colony of the British Empire that can be reflected through a similarity in the nature of the traditional engineering utilized for developing the communication measures in both the countries. A major segment of the Indian constitution is highly influenced by the English constitution. The Indian Governance reflects a suitable blend of the English framework that has been modified in accordance with the demographic and geographic interceptions. 


2.2Compare features of developing and leading tourist destinations

A contrastive study of the developing and the developed nations concerning the tourism industry can be promoted through a baseline differentiation of its need. The need of tourism in the identified sects of the nation may vary in accordance with the prevailing traits of the economics in the countries. The developed countries posses an appropriate strength in accordance with the resources, that are desired for promoting tourism on a global canvas. It can be indicated that the potential of the developing nations are limited on a similar aspect. United States, United Kingdom, Germany, Spain, France, Italy etc. are some of the global leaders in the tourism industry, which can be attributed to a firm economic position in contrast to developing nations. These first world countries hold a suitable administrative and political framework that is utilized for ensuring an effortless course to the tourism industry (Ghimire, 2013). The nomination of the varied sources irrespective of the limitation of the quality credentials can be reflected as a significant feature of the developing economies. 



Figure: Country based Tourist Arrivals

(Source: www.statista.com, 2017)

Developing economies all around the globe are in a rationale constrain of meeting the needs of the population through the development of employment opportunities. Tourism industry acts as a suitable scope of generating employment within these nations with limited costs of resource management. The scope expands creating a fruitful opportunity for the unemployed sect of the population, which is a younger generation. The identification of the gaps in the economy can be preceded with a through interface of virtual components that acts as effective influential to GDP and gross income. A factual analysis of the prevailing trends of tourism within the boundaries of the nations has been an essential indicator of the immense potential that may be explored by the administration of the respective nations in order to yield fruitful outcomes concerning the economic development (Singh and Yadav, 2015). 


The critical evaluation of the natural resources and a suitable blend through the workforce is an exciting event in terms of a suitable course. The rejection of the scope that has been provided by the tourism industry in case of the developing nation can be projected as an essential hindrance to the prospects of a fruitful economic status. The resources that are used in the tourism operations are limited to the aspects of similar operation. If these resources are not utilized it can reflect a depletion of an effective opportunity. The integration of the tourism industry as an effective component of an developing economy may aid in encouraging potential boost to the nation’s economy at lower costs incurred. The reduction in the cost reflects savings on part of the administration, which may be utilized for projecting other developmental activities.  


Figure: Tourism Ranking of Developing Nations

(Source: www.insightsassociation.org, 2017)


Task 3 ( Refer to PPT)

LO3 Understand how the characteristics of destinations affect their appeal to tourists

Task 4

LO4 Understand issues likely to affect the popularity of tourist destinations

4.1Analyse issues that affect the popularity of tourist destinations 

The facilities that are offered to the travelers from all around the globe are one the preliminary influential to the preferences of the consumers. In terms of modern day marketing an effective consideration of the consumer needs and alignment of the productivity measures in accordance with the identified needs of the consumers are an essential component of sales trends. In case of the Vigin group, it can be indicates that the resorts and the hospitality facilities that are operated by the management bears a crude demand within the consumers. It may be attributed to the relevancy of the production thread to the demanded product credentials and the experiences that are acquired by consumers in their tenure of stay (Murphy, 2013). Some of the nominated arguments have indicated to a reduction in the consumers of the offered products. In order to sustain the major gaps in the eventual procedure of market segmentation the procedure of consumer identification and communication has been left behind. 


The limitation in the services offered (specifically contingency services) can be partially attributed to the gaps in supply chain management. The relaxation ion the commitment of the nominated individuals operating under the designations of consumer management can be projected as a differential attribution of the hindrance. It can be indicated that the captive Cetaceans in the Virgin resorts has played a critical role in promoting a competitive advantage to the hospitality chain. The recent degradation in the projection of the cetaceans can be reflected as an essential hindrance in the promotional and attraction procedure alongside may demand for an immediate attention of the management. The consideration of the proposal can be an indispensable event concerning the revenue share of the Virgin group from the hospitality chain. 


A segregation of the product line through an elimination of the Cetaceans can be avoided in order to refrain from the disruption of the unique credentials created within the consumers. A survey among a loyal consumer base has indicated to a specific preference from the enormous segment on their likings of the Cetaceans (Christie et al. 2014). Besides, some of the consumers believe that the presence of private Cetaceans has aided them for building a better relation with the Virgin group. In accordance with the investment involved for developing a similar product line, the option does not seem to be feasible for the competitors, which enhances the prevalence of the competitive advantage within the domains of the target market. The identification of the gaps has been indicated through the components of resource allocation and suitable guidance concerning the guidance of Cetaceans management. It can be suggested, that a specific focus of the management capabilities concerning Cetaceans can be projected as an indispensible event for ensuring effortless course to the expansion of the profit margins through the hospitality sect of Virgin group. 


4.2Discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations 

The art of tourist cultivation depends upon the implemented means of market promotion, which may be aligned to identify demands of consumer trends. In Virgin group, focus lies on the integrating the consumer demands to the services that are offered through the company’s group of exquisite employees. The group may consider exploring the boundaries of the developing nations in order to expand its reach to enormous segment of the consumers. The identification of the tourism patterns may be intercepted through the cultural preferences and traditional practices (Buted et al. 2014). The nomination of the developing nations and the categorization of the investment list can be achieved through an interception of the statistical projection of the yearly tourists arriving at these nations. 


Figure: Global Tourism Receipts share

(Source: blogs.worldbank.org, 2017)

The projections of the global tourism receipts have indicated an increase in the lower and medium income group. On the contrary, the higher income group has reflected a decrease in the projections of tourism. It can be indicated that the Company (Virgin) has focused on segregating a value based product portfolio that can cater to the needs of consumers with lower or medium levels of disposable income. The curve also indicates the tourism is no longer limited to the propositions of luxurious commodities, as consumers with relatively lower income level prefer it. In such a scenario, the development of a suitable product line in order to cater to the needs of expanding consumer base can be considered as an indispensible event. 


The fundamentals’ of a successful business is highly influenced by the traits of an identified communities and the relevancy of the community preferences to the product portfolio. The increase in tourism activities among the varying sects of lower and medium income groups is an essential event reflecting a business expansion concerning tourism industry (Mowforth, and Munt, 2015). The nomination of the components of marketing may be suitably aligned through the prevailing and expected demand traits of the nominated consumer sects. Additionally, Virgin has mostly catered to the needs of a premium consumer segment (Higher disposable income group). In an event of business expansion, the identification of the evolving consumer segment is also important.     

Figure: International Tourist arrivals in Developing Nations

(Source: blogs.worldbank.org, 2017)

Developing nations has identified tourism industry as an important scope of expanding GDP contribution and acquisition of National Wealth from the global economy. The virtue of fiscal transactions in the tourism industry has been one of the secured gateways for financial exchange. It can be indicated that the developing nations has a certain sect of limitations in regards to their fiscal procedure. Such a fiscal procedure as involved in the tourism operations are highly recommendable in the simulations of the developing nations. Turkey, Egypt and parts of Middle Europe has reflected an abrupt rise in proportionate tourism, which may be attributed to a skeptics focus on the operational events.


Conclusion 

The identification of the preliminary components of a tourist location and its stakeholders may considered for expanding the scope of the future career opportunities of the learner. The traits of a nominated community reflect the opportunities in the case of promoting it as an attractive tourist location. The course of the assignment has been intercepted through the tourist behaviors’ related to different nations and through the case studies as an operations manager in pioneer organizations like Vigin and TripAdvisor. Such an event may promote the managerial skills of the learner, which is highly desirable for ensuring an effortless course. 



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