Case for assignment
Read the case a few times carefully.Find out the case with your tutorLAT1 – talk with your tutorLBT1 - Carsberg
1. Macro environmental analysis - factors which are changing or impacting on the company and/or the industry– include some discussion as to what they mean for the company
2. Industry analysis
•brief description of the life cycle stage of the industry
•Porter’s 5 forces analysis – conclusion regarding attractiveness
3. Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry. VRIO Framework.
4. Competitor analysis:
a. Conduct the market commonality and the resources similarity Analysis.
b. Discuss the competitors’ future objectives, current strategies, assumptions and capabilities.
5. Strategy analysis
a. Identify strategies - Business level
b. Analyse if working or not – why / why not
c. Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work
a. Summary of the analyses of factors
b. Weigh up key arguments and counter-arguments and
c. Reconcile them with rebuttal
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