Management of the Art Gallery of New South Wales
INTRODUCTION TO TOURISM AND HOSPITALITY
This study was mainly focused on the tourism and hospitality management based on the art gallery of the New South Wales. The study mainly analyzed the different attributes of the tourist attraction. The management plan and implication for tourism development was also described in the study in an efficient manner. Moreover, management of the Art gallery of new South Wales should implement systematic management of the security around the campus in effective manner.
The Art gallery of the New South Wales is one of the major tourist’s attractions present in Australian. Effective tourism management technique should be implemented to manage the global tourist coming from around the globe to visit the art Gallery. The study wills mainly focuses on the background of the New South Wales art gallery. Moreover, discussion on the different attributes of the tourism industry relating to the New South Wales art gallery will be performed in an efficient manner. The detail management process of the tourism sector based on the New South Wales Art gallery will be done in the study. Furthermore, recommendations will be given for the betterment of the management plan related to tourism at the New South Wales art gallery. At the end summary of the main points will be given in the conclusion part.
Background of tourist attraction
The Art gallery present in Sydney New South Wales is one of the largest public galleries of Australia. The gallery was started in 1874 and since then it has maintained its reputation as one of the authentic art galleries of the country (Ottenbacher et al., 2016). It is one of the major tourist attractions as it includes paintings and sculptures of the Australia, Asia and Europe. The majority of the tourist visits the place during the month of March and April. In this time of the year exhibition of eminent painters are organized by the management of the Gallery (Art Gallery NSW, 2019). In 1958, the name of the Art gallery was given as the Art gallery of New South Wales. According to (Mikulić et al., 2017) the main reason of tourist attraction is the authentic paintings and sculptures those are displayed in the Art gallery. It is a paradise for the art lovers.
Tourism attraction attributes
The attributes of tourism are the essential points that should be followed by the management of the art gallery of New South Wales. The ownership is one of the attributes. The employees and the tourist should develop a sense of ownership as it helps to maintain the beauty of the Art gallery in a prominent manner. On the other hand According to (No & Kim, 2015) authenticity of a place is important as it creates a value within the minds of the tourist. In case of the art gallery in New South Wales they should preserve their authenticity. Moreover, the exhibition organized by the Art gallery should promote authentic traditional artist. This may be the unique selling point of the Art gallery (Wongkit & McKercher, 2016).
This point may be useful during the development of the marketing strategy for the art gallery. Furthermore the status of the gallery should be maintained by the implementation of the proper management process (Bujosa et al., 2015). Accessibility is another important point that should be kept in mind by the authority of the Art gallery. The gallery should be open to all so that tourist may come and see the different work of art that is present in the Gallery. Besides that, the security of the Art gallery should be maintained in an effective manner (Brito & Pratas, 2015). In present time digital media may be effectively used to implement promotion and development of marketing strategies for the Art gallery in an effective manner.
Management, Planning and Implications
Various attributes such as the different events on Drawing Picasso, Focus Talks, Drop in and Draw etc will be helpful for the management to take decisions on how the marketing will be done to make the gallery more appealing to tourists or visitors (Art Gallery NSW, 2019). The discussions with famous artists on how different paintings inspired them is also an attribute that can make the management take decisions on how the gallery can attract a large number of artists and inspire them to do more in the field of painting. The location of the gallery is at a very busy place and this can contribute to the management taking decisions to implement facilities that focus more on the comfort of the visitors at the gallery. This is related to the attribute of consumer demand as well. In taking about implications, the management can look forward to make room at the gallery for a food court or such that will add to the list of features that the gallery has and this can certainly be helpful in attracting more visitors to the place. The gallery is focused more on showcasing art and therefore, it can be said that the collection of paintings must be concentrated on and it facilities at the gallery must be revamped by the management so that the safety and beauty of the paintings remain intact and the visitors are able to enjoy the attraction properly (Page, 2014).
Major Generic Factors
The most common generic factor that can attract an art-loving visitor to a gallery is the beauty of the paintings as well as the rarity of it. Therefore, it can be said that if the gallery is able to make arrangements to showcase the fine works done by famous artists, then visitors will be attracted towards the place. The other important factor that can be used to attract visitors is the prices of the tickets or passes (Mason, 2015). However, in this case, it must be kept in mind that the firm must secure the expenses and ensure a desirable amount of profit before deciding on the prices. After that, the price must be kept to a minimum so that more visitors or tourists can be attracted to the place. One other generic factor is the authenticity of the art work and in this case the gallery must keep in mind that its location make it a very popular spot for the tourists and therefore, the art work must be focused on work done on Australia. The gallery is famous among local art loving citizens as well and this demands for the added variety in the art demonstrated by the gallery.
The following recommendations can be followed to make the gallery more attractive and popular.
- The gallery must make sure that there is enough attraction for all ages of society and it must focus more on bringing kids to the gallery and inspire them through workshops.
- The gallery must also be very active in taking feedbacks from the visitors that will be very helpful for quality management and development.
The Art Gallery at New South Whales is regarded to be one of the most famous and prestigious organizations in Sydney and in Australia for demonstrating and displaying fine artwork from across the world. The study conducted above takes into account the different points of discussion that make the gallery more attractable to visitors and establish itself as a popular feature of the city in terms of tourist attraction. In conclusion, it can be said that art work is one of the most common features that can attract visitors and therefore, the gallery is a great feature of the city.