|Learning Outcomes (LO) to Be Assessed:|
|Module Title:||Retail Marketing|
|Assignment Title:||Coursework 2|
|Length:||1,500 words (+/- 10%)|
This is an individual report of 1500 words plus references, tables, graphs and appendices (if applicable), which is to be submitted via Turnitin.
This report is a continuation of your coursework one, and you are still a Marketing executive for a retail organisation that you have chosen for CW1. Remember, this organisation needs to be offering products and/or services to individuals (i.e. B2C). The organisation can be an overseas company, yet it should have a website in English (so that the teaching team can engage with your report).
In your role as a Marketing executive, you have been asked by the Marketing Director to produce an original report assessing the company’s financial performance and identifying what actions they need to take to ensure that they remain profitable.
Your report should cover the following points:
1: Prepare financial analysis for your chosen retailer comparing its present to past performance and the performance of its competitors. You must use the following KPI’s (Key performance indicators)
2: Explain your chosen retail’s position in the marketplace and prospects for the future. Is it future promising or questionable?
1: What does your chosen retailer need to do in the future to provide strong financial returns? Why?
2: The retailer’s overall strategy: in coursework one you have identified elements of the retail strategy, which require improving, in this section, you will need to provide a detailed explanation if these growth opportunities will enhance the retailer’s overall strategy or not.
You are required to structure your report around the following headings:
Title Page (the title of the report, student number, module name & code, tutor name, submission date, word count) (Title page is not weighted.)
1.1 Financial Analysis
1.2 Total Sales
1.3 Gross Margin
1.4 Net Margin
2.0 Market position
3.0 Future Plans
3.1 How would these future plans affect the retail’s strategy?
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