Since reporting on the role of management and leadership within your chosen organisation as the HR Manager, the CEO and founder have now instructed you to provide feedback on the best approaches and practices in relation to operations management.
You will be feeding back to the leadership team in the form of a 15 minute presentation. Your presentation should address how the leadership and management team can improve overall operations within your chosen company.
To create this presentation you will need to investigate external business factors that impact upon operational management and the decisions the management team makes.
The presentation must include specific information, you must begin with an introduction to the key operations of your chosen organisation. Moreover explanations of the key operational functions should be provided identifying the roles and responsibilities of managers in the key operational functions. There must be detailed explanations of the key operational approaches to operations management and their value. In addition an evaluation of the impact of external business environment factors that affect decision-making by leaders and managers must also be included. You must also explain how operational efficiencies can be improved to successfully meet business objectives using appropriate management and leadership approaches. Conclusionsand supported recommendations must be drawn for future improvements to be taken by your chosen organisation.
Demonstrate an appreciation of the role leaders and managers play in the Operations functions of an organisation.
Demonstrate an understanding of the relationship between leadership and management in a contemporary business environment.
The importance of marketing knowledge in the efficient functioning of an organisation can never be underestimated or ignored under any circumstances. It is essential to understand the intricacies and complexities of the environment surrounding any organisation, since they manage to impact the working performance and eventual position of the said organisation in the overall marketing context in a detailed manner. The analysis of the overall marketing environment of a selected organisation, Telstra, has been conducted in the following sections. The analytical tools included in the study include SWOT, which provides a relevant insight into the current position of the reviewed organisation. Furthermore, the analysis regarding its marketing mix and the strategies (whether long-term or short-term) have been discussed and detailed in an intricate manner. Herein, this study is about the marketing analysis of the current marketing position and condition of Telstra, with a specific focus on the elements which can have a deep impact on the same.
Marketing Environment Analysis of Telstra
The marketing environment analysis of any organisation in particular requires a thorough research of the main external and internal factors. These factors have a significant impact on the marketing condition of a company such as Telstra, since the organisational condition and performances are dependent on the same. The condition of the internal factors such as the employees and the internal stakeholders is a matter of immense care and consideration on the part of the companies in question, with Telstra being no exception to the rule. Being a telecommunications and media company (one of the largest of its kind in Australia) it has to take the condition of its employees and the performances generated by them very seriously. The strict discipline that the company in question has enforced on its employees (without initiating excessive stress and panic among the workers in question) has resulted in the employees doing their best in their allocated jobs (Earl, Friesen & Shadforth, 2017).
This is definitely one of the prime reasons why the company in question has managed to maintain such an eminent position in the marketing scenario of the telecommunications industry (especially in the Australian context). Similarly, a good relationship has been maintained between the company and its other internal stakeholders, which is necessary for achieving a relevant amount of success. The other factors for consideration in this regard are the external factors, with the acronym PESTLE denoting the main factors necessary for evaluation. The main political factors include the government, whose laws and legislations form the basis upon which the reviewed company can work. Fortunately, the Australian Government has been supportive in its views regarding companies such as Telstra, which is further supported by the fact that the organisation always strives to work in accordance with the rules and regulations laid down by the national governing entity. In addition, the economic obligations and taxes which the company have to pay is also an aspect which has determined the state of organisations in the market, with Telstra being one of the companies which always follows the laws and regulations pertaining to the same (Gregory, 2017).
The technological aspect of the company has also seen remarkable improvements over the course of the last few years, with its rise in technology also being a reason for its success. In addition, the company has always encouraged the removal of social, cultural and linguistic barriers in the workplace, which has allowed it to maintain a satisfactory degree of flexibility. Finally, it has also taken care and caution in the environmental aspect, though some of its activities have to be regulated in an even more efficient manner in order to be generate better results in this aspect. The fact that the marketing environment of the company in question is a competitive one with all of the aforementioned factors being vital constituents (and having tremendous impacts) is acknowledged and understood by the leaders. They have followed and tried to adhere to them to the best of their ability, which has reflected in the good position that Telstra has in the modern-day market (Armstrong et al. 2014).
SWOT Analysis of Telstra
Table 1: SWOT Analysis of Telstra
(Source: Hahn, 2015)
The main strengths of the reviewed organisation include the fact that it has a strong network of infrastructure, which has put it in a position of sever competitive advantage in the telecommunications market. In addition, its great relationships with its stakeholders as well as the fact that it has managed to develop and implement a great system of documentation and recording has ensured that it has mitigated the issues of data loss in a most effective manner. Its effective method of communication has ensured that it has managed to conduct most of its actions in an efficient and effective manner, without the problems of work delay or monetary losses. All of these strong points have led to the development of a large and loyal customer base, with the members generally impressed by the services provided by the company in question (Hahn, 2015).
However, despite all of its strengths, its main weaknesses include the fact that its relationships with some of its regulatory bodies leave room for further improvement. This is also highlighted by the fact that the strategies developed by the organisation for eventual use in a global expansion context have been observed to be fairly weak. The saturation of the Australian market has led to further threats, with the room for eventual growth being hampered as well. In addition, the strained relation between the company and the regulatory bodies can also be a threat, since the influence of the latter is estimated to grow in the future. Finally, the opportunities include the potential markets of developing countries, with even advanced countries like China proving to be a great place for future investments (Bai & Chang, 2015). Thus, an analysis of the strengths, weaknesses, opportunities and threats can lead to the organisation in question managing to emerge as an even bigger market contender in the future.
Marketing Mix of Telstra
In order to derive the proper blend of marketing strategies that might enable the respective telecom unit of Telstra towards a relative competitive edge, this suite urges for 4-P analytical framework to be employed. The classification of the respective telecom industry in accordance with the seven major factors of a marketing mix suite is as follows;
Short-term strategies of Telstra
As per the suggestions of the marketing mix, the promotional activities that Telstra typically deployed have enabled them to earn the consolidation of the brand image. Furthermore, they might enhance their promotional and broadcasting activities by posing their further strategies in the billboards. Moreover, the can update their prevalent website simply by incorporating recent leaps of their venture systematically.
The workplace moderator appears committed to instill the notion of punctuality within the existing employees that may encourage punctuality among them and simultaneously devise a soothing workplace ambience. Moreover, it will enable the employees to be efficient and dedicated to work consistently while ensuring the enhancement of productivity.
Long-term strategies of Telstra
Telstra appear dedicated to run their entire unit with meager initial cost. This also encourages the respective business unit to scrutinize their prevalent cost structure that facilitates the auxiliary financial pursuits. Moreover, a prudent budget is essential to devise and implement proper allocation of resources and other expertise to ensure the prosperity of the business venture.
Training programs in a regular interval needs to be organized for the employees in order to procure the requisite level of competency that might pave them towards the projects of higher merit.
This study suite is supposed to address the current market status of Telstra. In the light of the respective study, it has been successfully addressed the underlying notion while framing the entire pursuit over the some reliable analytical framework.