MBA401 People, Culture And Contemporary Leadership Assessment 2 Answer

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Question :

Assessment 2 Information

Subject   Code:MBA401
Subject   Name:People, Culture and Contemporary Leadership
Assessment   Title:Individual Video Presentation
Assessment   Type:Video
Presentation Length:5-7Minutes(+/-10%)
Weighting:30 %

Your Task

Create an individual video presentation that explores the topic of “effective leadership” within an organisation of your choice.

Assessment Description

In recent weeks you have been exposed to a range of content exploring people and organisations; strategic human resource management; leadership and performance; leadership development and effectiveness.

For this video presentation, you are required to select a leader of your choice (it can be from Australia or overseas). You will need to provide a short overview of your chosen leader in class and get approval from your lecturer. This will provide you with an opportunity to ensure that your chosen leader is appropriate for this assessment task. Your presentation should address the following questions:

  1. Describe at least three (3) key factors that in your opinion make your chosen leader successful?
  2. Identify at least three (3) keys ways that you can measure their effectiveness?
  3. How has their performance as a leader contributed to organisational success?

Assessment Instructions

To ensure the success of your video presentation, you should take account of the following:

  1. The lighting quality so you can be clearly seen;
  2. The audio quality so that your voice can be clearly heard;
  3. Record the video in a quite locationso that background noise and interruptions are minimized;
  4. Talk to the camera instead of reading your notes;
  5. Be creative, a good presentation is not just about the content but the way that you present it; and
  6. Practice numerous times beforehand and/or with a friend so that you are confident.

You should refer to at least five (5) relevant theories that you have covered in the subject in your presentation to support your answers.

Please refer to the assessment marking guide to assist you in completing all the assessment criteria.

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Answer :


Slide 1: Title page

Welcome to my presentation regarding effective leadership, focusing on Tim Cook.

Slide 2: Introduction

The purpose of the presentation of exploring the concept of effective leadership concerning Tim Cook, the CEO of Apple, which is a multinational company that manufactures computers, its peripherals and software. It is headquartered in California, USA (Apple., 2019c).). Before becoming the CEO of Apple, Tim Cook was the chief operating officer of the company. He played a vital role in developing the suppliers and strategic reseller relationship continuously. Gradually he became the CEO of the firm in August 2011. His leadership brought tremendous success to the company and is considered as the best leader for the company. 

Slide 3: Describing a minimum of three significant factors made Tim Cook successful

Although people doubted the abilities of Tim Cook, as the CEO of Apple after he invasion masterful and iconic Steve Jobs, Cook proved himself by taking the company into a next level. The risk-taking attitude of Cook is one of the major factors behind his success. A leader’s life is not an easy one. He/she must make difficult decisions trusting their abilities. It can be related to the trait theory, which believes that a leader must have some particular characteristic. The risk-taking attitude comes from self-confidence, judgemental ability intelligence and decisiveness.

Tim Cook understands the fact and decides to take the risk of being successful. For example, Cook was not afraid confronting the government on a problem he considered ethically significant. He talked against a state law. He perceived would let companies deny services to lesbian, gay and transgender.  He took the step courageously and gained success. 

Slide 4: Cont.

Tim Cook focuses on the subordinates and listens to them attentively so that their valuable opinions can be considered and critical points can be noted for future reference.  The behavioural theory focuses on leadership behaviours rather than leadership traits. An efficient leader remains attentive toward the followers and develops a robust interpersonal link with them. They are goal-oriented and provide support to people for achieving the goal. Cook focuses on achieving the target within the decided time by encouraging others to remain concerned with the deadline, as time must not be wasted.

Slide 5: Cont.

Unlike Jobs, Cook adopted the charismatic leadership style. He focuses on the products that are already present and try to nurture the business and employee relations as well. His emphasis on improving cooperation within the resource of talent in Apple. It denotes the democratic leadership style that motivated consensus building, especially within high-level staff before shared, agreed decision-making.  

It shows that Cook adopts different leadership styles at different points of time considering the situational needs and demands that stimulate Apple's success.

Slide 6: Identifying minimum of 3 main ways of measuring the effectiveness

Effectiveness of Tim Cook’s leadership can be measured by looking at the employees’ efficiency and satisfaction with the jobs they perform. He focuses on supporting employees in doing their work more productively and only, cooperating with a mutual purpose and solving issues creatively. When employees have the power to perform the way, they desire, with the methods they like, they can achieve their job best and change the company future positively. The empowered employees with access to Mac, iPad and iPhone, they are more engaged. Their experience is friendly, flexible and straightforward with the company that is an essential indicator of a leader's success. 

Slide 7: Cont.

Among different metrics for measuring the effectiveness of a leader, the average monthly revenue increase (AMRI) is significant. It is meaningful, as it assesses the long-term impact, and unlike valuation and stock price, it is not subject to analyst estimates and public opinion. In a recently calculated AMRI, Tim Cook is in the list with a fantastic AMRI of $1.6 billion that proves his success and effectiveness. 

Slide 8: Cont.

The valuation of Apple can also be considered for assessing the efficiency of Tim Cook. Market capitalisation refers to an assessment of business value, considering the quantity of hare outstanding and shares price. It usually signifies the market's interpretation of an organisation's stock value and is an influential force in stock valuation.  Market capital of Apple as of 23rd August 2019 is 946.32 billion. This valuation represents the value and success of the company and eventually, the effectiveness of Cook, who leads the company. 

Slide 9: How the performance of Tim Cook as a leader contributes to the success of Apple

As per the cognitive resource theory, a leader can perform well, even in a stressful situation by using his experience. Before joining Apple, Tim Cook was the vice president of Corporate Materials, and he also had experience of 12 years working in IBM as the manager of production and distribution activities. Hence, applying all his learning, Cook can work with confidence in any situation. He anticipated that he was preparing for the harsh glare, which excelled on the CEO of Apple. Avoiding the noises of doubts, he picked up some excellent skills and led the company excellently taking it at the top started with the launch of Apple Watch and Apple Pay. 

Slide 10: Cont.

For analysing the contribution of Tim Cook as a leader, the situational leadershiptheory can be introduced. The approach focuses on that leadership include both supportive, and directive dimension and each of them requires to be appropriately applied in a particular situation. Tim Cook is capable of leading his followers in several locations. He leads the team members of the company, provides required skills for becoming successful and encourages the team o work collaboratively for achieving the common goal. 

Slide 11: Conclusion

Although several people initially doubted the skill and abilities of Cook as the CEO of Apple, he proved his ability and efficiency throughout his job and still showing. His situational approach and emphasis on building an interpersonal relationship with the employees encouraged his success.

Slide 12: References 

Here I am presenting all the resources that I have used for preparing this prevention.