Assessment 1 Information

Your task

Individually, you are required to conduct an external and internal environmental analysis for Tassal Group (ASX: TGR)

Assessment Description

This assessment is based on environmental analysis related concepts discussed in weeks 2 and 3. You are required to introduce Tassal Group followed by a detailed external and internal analysis by applying PESTLE and VRIN frameworks. The outcome of the environmental analysis should indicate strengths, weaknesses, opportunities, and threats that the management of Tassal Group should consider when developing strategies. The template for this individual analysis will be shared in week 2.

Assessment Instructions

Individually, you are required to research the Tassal Group and address the following assessment criteria.

Introduction to Tassal Group

This section should include an introduction to Tassal Group. Important to capture the scale (revenue, staff strengthen, etc.), history, industry dynamics, and competitors briefly.

External Analysis

Need to conduct a detailed PESTLE analysis based on the template discussed in week 2. You must capture the implications for Tassal Group by using the specific PESTLE template from workshop 02. Should support your points with evidence and academically-oriented literature.

Internal Analysis

Need to apply the VRIN framework to Tassal Group and identify resources and capabilities that would provide a sustainable competitive advantage. Important to justify your VRIN analysis and engage scholarly views and literature.

Recommendations

The environmental analysis should result in capturing two strengths, weaknesses, opportunities and threats each. You should provide suggestions and ideas to the management of Tassal Group on what they can do about each of the high impact findings emerging from the environmental analysis.

Please do NOT produce a SWOT analysis; the purpose of this section is to consolidate the key points emerging from the environmental analysis (PESTLE and VRIN) and explore ways in which Tassal Group can address them. Therefore, the points indicated in recommendations should logically link with your environmental analysis.

Case study analysis template

The template relevant for this assignment will be shared in week 2. This template will contain the PESTLE and VRIN frameworks discussed in week 2 and 3.

In preparing for this assessment, you must note the following aspects:

• Need to incorporate academically oriented articles and books into the analysis.

oA minimum of five academically oriented articles and books apart from industry reports, credible online news sources, business magazines, websites, etc.

• Concepts relevant for this assessment are in workshops 1-3.
• Watch the assessment briefing webinar conducted by the Subject Coordinator – refer subject welcome message from the Coordinator for the date and time.