|Subject Name:||Strategy and Leadership in Tourism and Hospitality|
|Assessment Title:||Australia’s Tourism 2030 Strategy Proposal|
|Assessment Type: Length:||Individual, Written Report|
1500 words (+/- 10% allowable range)
Individually, you are required to prepare a 1500 word Australia’s Tourism 2030 Strategy proposal by critically reflecting on the three pre-recorded interviews from the industry leaders in the tourism and hospitality industry.
The purpose of this individual assessment is to give students an opportunity to in part demonstrate their skills in critical leadership, problem-solving and reflective learning relating to the tourism and hospitality industry by analysing and selecting the most appropriate contemporary leadership practices for the tourism and hospitality industries.
Presume that you have been recently tasked to develop Australia’s next national long-term tourism strategy - Tourism 2030, with a focus on the issue of industry resilience.
As part of your preparation for this task, you are required to watch the three pre-recorded interviews from the current industry leaders who provided their insights into underpinning challenges of managing and leading tourism and hospitality workforce in the times of adversity and crisis. The information presented in these interviews will serve as the starting point for developing Australia’s next national long-term tourism strategy.
Based on the key takeaways from these interviews, you are then required to prepare a proposal of the Tourism 2030 strategy. More specifically, your proposal must include the following sections:
In preparing this proposal, you will need to utilise relevant theories and concepts covered in weeks 8 to 12 and use at least 12 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your proposal. Wikipedia and other ‘popular’ sites are not to be used.
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