KING’S OWN INSTITUTE
MGT302 STRATEGIC MANAGEMENT T220
The subject investigates the role of strategic management from a comprehensive collection of ongoing activities and processes that organisations use to systematically coordinate and align resources throughout an organisation. It examines the nature of organisational objectives, capabilities and strategies, an in particular, the role of corporate and business strategies as determinants of superior performance. Topics include evaluating the strategic environment, industry and competitive analysis, formulating mission and setting objectives, strategy selection and implementation, and strategic control. Also considered are corporate social responsibility and environmental and sustainable strategies.
Listed below, are key knowledge and skills students are expected to attain by successfully completing this subject:
|Subject Learning Outcomes|
|a) Identify an industry’s key strategic issues and critically evaluate strategic options available to organisations based on the application of appropriate models of strategic analysis|
|b) Apply a structured, holistic approach to the identification and analysis of complex, open-ended problems|
|c) Evaluate the effectiveness of various implementations considering organisational and environmental constraints|
|d) Discuss the relationship between strategic inputs, strategic actions (formulation, implementation and evaluation) and strategic outcomes to design a strategic plan|
|e) Assess the importance of corporate social responsibility and environmental and sustainable strategies as contributors to gaining and maintaining a competitive advantage.|
Assessment Type: Research Project – 2500 + 10% word report – Individual Assessment
Purpose: This assessment is designed to allow students to research current alternative theoretical approaches in strategic management, and evaluate them in terms of suggested benefits, but also identify and explain their limitations. This assessment relates to learning outcomes a, c, d and e.
Submission: Upload a soft copy – Word .doc or .docx – to Moodle and Turnitin
Topic: The effect of strategic management & strategic planning process towards implementing business strategy.
Task Details: Students are required to research and discuss different strategic concepts to strategic management and compare them focusing on strategic planning process and implementation of business strategy. Students should identify at least one organisation, where each process has been implemented and evaluate its effectiveness. Students should draw conclusion and recommendation based on evidence and discuss the significance of each process. This should be supported with relevant theories, models and present their research in a professional report format.
Students must use the following concepts in their report:
Research requirements: Students need to support their analysis with support from the text and a minimum of 10 suitable, reliable, current and academically acceptable sources – this should include at least 4 academic journal articles. Students should demonstrate an understanding of the validity of other sources and the information gained from them, e.g. the information found on a corporate website is only like to present the positive elements. The articles in Section 2.9 above may be used if relevant, but better research marks will be awarded to students who do their own independent relevant research.
Presentation: 2500 + 10% word report format – Word .doc or .docx. Title page, table of contents, executive summary, introduction, suitable headings and sub-headings, recommendations/conclusion, reference list (Harvard – Anglia style), attachments if relevant. Single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt.
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