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MGT302 Strategic Management: Case Study SSO Assessment 1 Answer

MGT302 – Strategic Management Assignment 1 Details in addition to requirements given in Subject Outline

ASSESSMENT 1 – Case Study SSO from Textbook

Contents of your report

Introduction – brief description of the company and the industry of which it is part and the main challenge(s) being faced- i.e. why are you being asked to analyse the case.

Macro environmental analysis - factors which are changing or impacting on the company and/or the industry– include some discussion as to what they mean for the company

Industry analysis (for each industry if more than one)

  • brief description of the life cycle stage of the industry
  • Porter’s 5 forces analysis – conclusion regarding attractiveness 

Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry. VRIO Framework. 

Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis)

Strategy analysis:

  • Identify strategies - Corporate Level and/or Business level if possible
  • Analyse if working or not – why / why not
  • Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work

Conclusion – summary, recommendations, prediction for future of the company/industry

Use your referenced sources and theory to support your analysis and recommendations.

Presentation: Title page, executive summary, table of contents, body of report containing suitable headings and subheadings, reference list (Harvard-Anglia style), single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt.

Answer

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