MGT302 – Strategic Management Assignment 1 Details in addition to requirements given in Subject Outline.
ASSESSMENT 1 – Case Study SSO from Textbook
Contents of your report
Introduction – brief description of the company and the industry of which it is part and the main challenge(s) being faced- i.e. why are you being asked to analyse the case.
Macro environmental analysis - factors which are changing or impacting on the company and/or the industry– include some discussion as to what they mean for the company
Industry analysis (for each industry if more than one)
Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry. VRIO Framework.
Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis)
Conclusion – summary, recommendations, prediction for future of the company/industry
Use your referenced sources and theory to support your analysis and recommendations.
Presentation: Title page, executive summary, table of contents, body of report containing suitable headings and subheadings, reference list (Harvard-Anglia style), single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt.
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