MGT502 Traditional to E-Commerce Business Model: Annotated Bibliography Assessment 1A Answer
MGT502 Business Communication
Assessment 1 Part A: Annotated Bibliography
Topic: Analysis of the transition from a traditional to an e-commerce business model by the retail organisations in Australia.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
The book, developed by Laudon and Traver (2016) concentrates on the themes of business, ecommerce, technology and society to provide in-depth knowledge about the field of global ecommerce. Latest empirical and financial data, along with relevant concepts were used to understand the emergence of ecommerce as a phenomenon affecting both economic and social life throughout the world. Selection of this scholarly source helps to reflect the growing emergency among businesses to decide on transforming their business model from traditional to more technology-oriented ones.
The authors are university professor and advisor, shaping their arguments for a broad range of audience, including contemporary managers and management students to offer a rich, evidence-based discussion. The assessment offered by the authors can be a useful evidence for modern organisations to strike a proper balance between economic and social values. Unlike the study of de Regt and Barnes (2019), which discusses the emergence of a new phenomenon in the application of ecommerce technology, this study provides a general overview regarding the concepts and functions of ecommerce in the modern socioeconomic environmental context.
de Regt, A., & Barnes, S. J. (2019). V-Commerce in Retail: Nature and Potential Impact. In Augmented Reality and Virtual Reality (pp. 17-25). Springer, Cham.
The article, prepared by de Regt and Barnes (2019) concentrates on the rapid emergence of virtual commerce (V-commerce) technology, which is gaining traction in the field of business and marketing literature. The authors observed the growing prominence of v-commerce in retail practices, requiring clear explanations and understanding to avoid misinterpretations and inconsistencies. In the rise of consumer-centric approaches, especially for retailers in Australia, selection of this study provides a useful understanding of v-commerce implementation using the digital business model.
The authors, holding their academic positions in a profound educational institute provides essential knowledge for ecommerce retailers, contemplating a suitable change in their consumer-centric business approach. The study significant considers some important areas, including characteristic and consequences of v-commerce implementation to provide a comprehensive overview. While the study of Reinartz, Wiegand and Imschloss (2019) attempts to investigate the impact of ecommerce transformation on retail value chain, this study focuses on the potential of a completely new phenomenon in the intended approaches of ecommerce retailers.
Reinartz, W., Wiegand, N., & Imschloss, M. (2019). The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing.
The article, produced by Reinartz, Wiegand and Imschloss (2019) suggests the importance of value creation in the shift from traditional brick-and-mortar retailing to online shopping and decision-making. In the digitisation of business model, adopting the value creation perspective plays a pivotal role in establishing the primary interface to customers. As value creation has become a fundamental concept in a highly competitive Australian retail industry, the selection of study contributes to determine the effects of deciding on continuing with digital transformation to improve retail value chain.
With their profound background in retail customer management, the authors of this study carried out this study to inform important areas of value creation to the modern retail leaders and managers. While this study forms the basis of transforming to digital business model from retail value chain, it does neither identify operational nor financial perspective associated with move. Similar to the study of Yaseen et al. (2017), this study also includes the adoption of ecommerce business model in retailing; however, the former provides a specific focus on developing countries.
Yaseen, H., Alhusban, M. D., Dingley, K., & Alhosban, A. (2017). E-Commerce Adoption Model for Traditional Retailers in Developing Countries.
By focusing on the traditional Jordanian retailers, the study conducted by Yaseen et al. (2017) focuses on the salient issues of adopting B2C ecommerce by retailers in developing countries affecting their access to global market. Obtaining evidence collected from this study, the findings can be applied to some extent in the Australian retail industry, where flourishing governmental support can be increasingly evident. The selected study contributes to the particular topic by developing a conceptual model, assisting retailers to adopt ecommerce successfully.
The authors, who are professors of some of the established universities, collaborate their effort to offer suitable knowledge to retailers from developing, as well as developed countries. However, retailers from a developed nation like Australia should consider more adjustments in terms of their business model changes due to difference in economic and social settings. While the study of Fan (2019) uses an exploratory approach to consider cross-border ecommerce, this study adopts a focus group method to investigate the potentials for increased access to global markets by the retailers.
Fan, Q. (2019). An Exploratory Study of Cross Border E-commerce (CBEC) in China: Opportunities and Challenges for Small to Medium Size Enterprises (SMEs). International Journal of E-Entrepreneurship and Innovation (IJEEI), 9(1), 23-29.
With its specific focus on the Chinese ecommerce consumers, Fan (2019) studies the challenges and opportunities available to SMEs to access overseas markets using cross-border ecommerce (CBEC). Considering the topic, which attempts to investigate the transition process from a traditional to ecommerce business model by the retailers, this study suggests the need for adopting a proactive approach to developing digital marketing strategies to engage with customers more effectively while considering changes in the form of new policies and regulatory actions in a fast-changing digital environment.
The author, a professor at Western Sydney University in Australia, offers a significant advice regarding challenges and opportunities of business model changes in the cross-border retailing . Compared to the study of Chen, Cheung and Tan (2018), which evaluates the application of an Omni-channel retail strategy, this study focuses more on implementing a suitable digital strategy by online retailers.
Chen, Y., Cheung, C. M., & Tan, C. W. (2018). Omnichannel business research: Opportunities and challenges.
The study carried out by Chen, Cheung and Tan (2018) attempts to investigate challenges and opportunities related to Omni-channel business approach to develop a suitable framework. The study is selected because of the importance of considering Omni-channel strategy by the Australian retailers while contemplating on shifting their business model.
The authors of this study are from various departments of three separate universities from China and Denmark proposing a theoretical foundation to retail managers focusing on understanding the implementation of an Omni-channel strategy. Similar to this study, the work of Melacini et al. (2018) also performed a systematic review of literature to understanding Omni-channel retailing. However, the specific work covers some specific perspectives associated with the process.
Melacini, M., Perotti, S., Rasini, M., & Tappia, E. (2018). E-fulfilment and distribution in omni-channel retailing: a systematic literature review. International Journal of Physical Distribution & Logistics Management, 48(4), 391-414.
With its priority on providing an informed literature review, the article of Melacini et al. (2018) provides attention on the logistic perspective associated with transitioning from a traditional to Omni-channel retailing. Concerning the plan to develop an ecommerce business model, selection of this study suggests that the Australian retailers must consider e-fulfilment as their strategic priority.
With their extended background in management and engineering, the authors intend to provide theoretical knowledge to retail managers with their background in logistics and e-fulfilment. Although the study provides significant attention of distribution and logistics aspects of the transformation process, it does not specifically address the issues of implementation. Similar to the study of Carlson, O’Cass and Ahrholdt (2015), which examines two countries to examine value perceptions of online multichannel retailers, this study conducts a systematic review of 58 papers from 34 international journals to propose suitable advice.
Carlson, J., O’Cass, A., & Ahrholdt, D. (2015). Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination. Journal of Retailing and Consumer Services, 27, 90-102.
Concerning the impact of customers’ perceived value on satisfaction and loyalty involving multichannel online retailers, the study of Carlson, O’Cass and Ahrholdt (2015) collects consumer data from Australia and France to suggest some important areas of investment to enhance consumer behaviours. Knowledge gained from this study indicates the need for maintaining multichannel approach by the Australian retailers if they seek to improve customer perceptions about different retail brands.
From different schools of business, marketing and management, the authors, who mutually provide essential understanding to retailers, especially from Australia and France to shape customer satisfaction and loyalty positively related to online business model. However, the study does not address the cost burden of developing a multichannel retail approach for small-medium retailers. Many studies like Leung et al. (2018) provides greater emphasis on e-order fulfilment, which greatly serves to promote customer satisfaction and loyalty. Nevertheless, this study covers some other essential value drivers for enabling a balanced investment and support achieving the desired objectives.
Leung, K. H., Choy, K. L., Siu, P. K., Ho, G. T., Lam, H. Y., & Lee, C. K. (2018). A B2C e-commerce intelligent system for re-engineering the e-order fulfilment process. Expert Systems with Applications, 91, 386-401.
Leung et al. (2018) provide substantial priority on efficient handling of ecommerce logistics to study the application of an intelligent system for reengineering the e-order fulfilment process. This study is relevant to topic as the findings indicate the need for introducing an intelligent engineering system to set up a consumer-oriented ecommerce business model to achieve desired objectives.
The authors, with their sufficient experience in Industrial and Systems Engineering intend to offer valuable insight to retailers and logistics companies to collaborate their efforts towards developing a better consumer-oriented business approach. Analysis of this article suggests its value in defining specific approaches on how ecommerce can be developed in line with consumer expectations. While the work of Li et al. (2018) measures consumer reaction regarding cross-channel integration in Omni-channel retailing, this work evaluates consumer reaction associated with the method of handling logistic delivery process.
Li, Y., Liu, H., Lim, E. T., Goh, J. M., Yang, F., & Lee, M. K. (2018). Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs. Decision Support Systems, 109, 50-60.
In order to understand the way customer reactions shaped regarding cross-channel integration (CCI), Li et al. (2018) provide emphasis on Push-Pull-Mooring (PPM) to examine uncertainty, identity attractiveness and switching cost related to Omni-channel retailers. The study provides both theoretical and practical implications to the Australian retailers, seeking to develop a suitable ecommerce model. Based on the study, retailers in the country should consider industry uncertainty, transition costs and identity attractiveness before deciding on the proposal of business model transition.
From different schools of management, information systems and technology across different countries, the authors provide vital knowledge to retailers, with their interest on CCI in OC retailing. However, some other factors, such as licensing agreements, organisational change and adjusted capacity are ignored by this study while retailers contemplating on the transition plan. As compared to the study of Chen, Cheung and Tan (2018), which investigates challenges and opportunities of OC retailing using consumer versus retailer and diagnostic versus prescriptive perspectives, this study attempts to explore mediating roles of some key factors in the overall process to enable efficiency of overall integration.