MKT3003 Written Case Analysis Of Case: Strategic Marketing Plan Assessment Answer

Strategic Marketing Plan (Written Case Analysis)

Individual assessment

Word count: 1000 words maximum 

Marks: 20% of the unit marks

This assessment task is that students perform a written case analysis of a case provided by the lecturer. This case will be available on iLearn one week before the assessment is due. Marking for the assessment follows the rubric also available on iLearn. The marking is not broken down between the two questions below, but rather each of the four rubric items are assess across the two questions.

Questions to be answered regarding the case:

1. Perform a strategic analysis of ____ in the ____ market taking into consideration of a) segmentation, b) consumer change, c) competitive responses and d) prioritisation of limited resources.
2. Using frameworks from the unit, and being specific regarding use of the 4Ps, what strategy would you recommend for ____?

Note: if there is information you feel you need that’s not in the case, use your intuition to make reasonable assumptions, but do make those assumptions explicit in your answer. Please do not search the internet for additional information as it will not help you answer the above questions.