MKTG3001 – Business to Business Marketing Assignment 2: Case Study AnalysisValue 30 marks
The case study analysis report is an individual assignment that will assess your ability to analyse a case, marshal your thoughts and ideas and communicate them via a written report. The aim of case study analysis report is to apply theory to solve the case and answer the case questions. You are expected to write a 1,500 word ± 10 % report on the case. The reference list, and the appendixes are excluded from the word count.
The report should focus on the key issues identified in the case and specifically answer the case study questions. Soft copies of the assignments should be submitted through the allocated Turnitin on iLearn.
Note: You must select ONLY one case for your case study analysis How to analyse a case study?
A case study helps you learn by immersing them in a real-world business scenario where you can act as problem-solvers and decision-makers. The case presents facts about a particular organisation. You must analyse the case by focusing on the most important facts and using this information to determine the opportunities and problems facing that organisation. A case study analysis must not merely summarize the case. It should identify key issues and problems, outline and assess alternative courses of action, and draw appropriate conclusions. The case study analysis can be broken down into the following steps:
Let’s look at what each step involves.
Identify the most important facts surrounding the case.
Read the case several times to become familiar with the information it contains. Pay attention to the information in any accompanying exhibits, tables, or figures. Many case scenarios, as in real life, present a great deal of detailed information. Some of these facts are more relevant than others for problem identification. One can assume the facts and figures in the case are true, but statements, judgments, or decisions made by individuals should be questioned. Underline and then list the most important facts and figures that would help you define the central problem or issue. If key facts and numbers are not available, you can make assumptions, but these assumptions should be reasonable given the situation. The "correctness" of your conclusions may depend on the assumptions you make. Support your arguments with facts and figures. Use secondary data.
Identify the key issue or issues.
Use the facts provided by the case to identify the key issue or issues facing the company you are studying. Many cases present multiple issues or problems. Identify the most important and separate them from more trivial issues. State the major problem or challenge facing the company. You should be able to describe the problem or challenge in one or two sentences. You should be able to explain how this problem affects the strategy or performance of the organisation. You will need to explain why the problem occurred. Does the problem or challenge facing the company comes from a changing environment, new opportunities, a declining market share, or inefficient internal or external business processes? When identifying the key issue or problem, ask what kind of problem it is: Is it a management problem, a technology problem, an organisational problem, or a combination of these? What management, organisational, and technology factors contributed to the problem?
You will have to decide which of these factors—or combination of factors—is most important in explaining why the problem occurred. Support your arguments with facts and figure. Use secondary data.
Answer all the questions in the case carefully.
Make sure to use the most suitable theory to support your solutions to questions. If the question asks you for recommendations and solutions, provide some alternative solutions and identify which solution is the best. Make sure the organisation can implement your solution with limited available resources and capabilities. Support your arguments with facts and figures. Use secondary data.
Important notes regarding Assignment 2
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